Sunsilk (also known as Sedal in Spanish-speaking Latin American countries, Seda in Brazil, Elidor in Turkey and Hazeline in China) is a British haircare brand produced by the company Unilever.
The brand was introduced in 1954 in the UK, available in most global countries. It is the number one hair care brand in Bangladesh, Malaysia, Vietnam, the Philippines, Brazil, Argentina, Bolivia, Sri Lanka, Pakistan, Indonesia, and Thailand.
Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in 1956.
1950s–1960s
1954
1956
This logo was used in Sweden and Indonesia.
1960's–1970's
1963
1968
This logo was used in several countries including the UK until 1977, India, the Philippines until 1982, and Indonesia until 1993.
1970's–1980's
1974
This logo was used mainly in Europe, outside the UK.
1977
This logo was used in the UK until the early 80's, the Middle East, Pakistan, and Japan until 1983.
1980's–1990's
1982
This logo was used in most of Europe outside the UK, Colombia, and the Philippines until 1988.
1983
This logo was used in Japan with the introduction of the New Life range. It was also used in the Middle East using the design of New Life.
1984 (United Kingdom)
This was used only in the UK until 1991.
1985-20?? (Seda, Brazil)
1988–1992 (Philippines)
1989
This logo was used for the Ultra formulation in Australia, South Korea, Mexico, and Colombia.
1990's–1996
1990 (Thailand)
1991 (Germany)
1991 (United Kingdom)
1991–1993 (Sunsilk Styling, Thailand)
1992
This logo was used for the Professional branding in France, Czechia, the Middle East, South Korea, and Indonesia in 1995. It was also used in Greece for their hairspray line.
1992–1996 (Philippines)
This logo was used in all of their product lines such as Classic, Expert Care, and Protect.
1992-1996 (Australia)
1993-1996 (Indonesia)
This logo was used in all of their product line, although the Professional line changed their packaging in 1995 using the Professional logo.
1992-1994 (Thailand)
1994-1995 (Thailand)
1995-1996 (Thailand)
1996–2001
1996–2001 (South-East Asia)
The Sunsilk line was relaunched in 1996 referring it as a nutrient shampoo.
1996-2001 (Indonesia)
This is a modified version of the logo above.
1996–2001 (Australia & South Korea)
1996-2001 (Middle East & Czechia)
1996-2001 (Russia)
1996-2001 (Colombia)
2001–2008
2001–2007
Sunsilk was relaunched worldwide in 2001. In Colombia, this logo was used until it was renamed as Sedal.
2001-2002 (Indonesia)
This logo was short-lived and it was replaced by the logo above following the launch of the Perfect Balance variant in 2002.
2001 (Australia)
2001-20?? (Sedal, Spain)
2001-20?? (Hazeline, China)
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2008–2009
2009–2011
In 2009, Sunsilk was relaunched as Sunsilk Co-Creations.
2009-2011
This logo was used in some countries.
2011–present
2011–2016
2016–present
Sunsilk logo with the slogan "Hair on Your Side." (2016-present)
20??–present (Sedal, Spain)
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20??–present (Seda, Brazil)
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????–present (Elidor, Turkey)
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Notes 1Brands exclusively used by Hindustan Unilever in India. 2Health drinks business acquired from GlaxoSmithKline. 3Teabags business wholly-owned by Unilever, the ready-to-drink business is handled by a joint venture with PepsiCo. 4Now owned by Upfield (Kohlberg Kravis Roberts).
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