Sunsilk

Sunsilk (also known as Sedal in Spanish-speaking Latin American countries, Seda in Brazil, Elidor in Turkey and Hazeline in China) is a British haircare brand produced by the company Unilever. The brand was introduced in 1954 in the UK, available in most global countries. It is the number one hair care brand in Bangladesh, Malaysia, Vietnam, the Philippines, Singapore, Brazil, Argentina, Bolivia, Sri Lanka, Pakistan, Indonesia, and Thailand.

Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in 1956.

195?–196?

1954

1956

This logo was used in Sweden and Indonesia.

196?–197?

1963

1968

This logo was used in several countries including the UK until 1977, India, the Philippines until 1982 and Indonesia until 1993.

197?–198?

1974

This logo was used mainly in Europe, outside the UK.

1977

This logo was used in the UK until the early 19880s, the Middle East, Pakistan and Japan until 1983.

198?–199?

1982

This logo was used in most of Europe outside the UK, Colombia and the Philippines until 1988.

1983

This logo was used in Japan with the introduction of the New Life range. It was also used in the Middle East using the design of New Life.

1984 (United Kingdom)

This was used only in the UK until 1991.

1988–1992 (Philippines)

1989

This logo was used for the Ultra formulation in Australia, South Korea, Mexico and Colombia.

199?–1996

1990 (Thailand)

1991 (Germany)

1991 (United Kingdom)

1991–1993 (Sunsilk Styling, Thailand)

1992

This logo was used for the Professional branding in France, Czechia, the Middle East, South Korea and Indonesia in 1995. It was also used in Greece for their hairspray line.

1992–1996 (Philippines)

This logo was used in all of their product lines such as Classic, Expert Care and Protect.

1992-1996 (Australia)

1993-1996 (Indonesia)

This logo was used in all of their product line, although the Professional line changed their packaging in 1995 using the Professional logo.

1992-1994 (Thailand)

1994-1995 (Thailand)

1995-1996 (Thailand)

1996–2001

1996–2001 (Southeast Asia)

The Sunsilk line was relaunched in 1996, referring to it as a nutrient shampoo.

1996-2001 (Indonesia)

This is a modified version of the above logo.

1996–2001 (Australia & South Korea)

1996-2001 (Middle East & Czechia)

1996-2001 (Russia)

1996-2001 (Colombia)

2001–2008

2001–2008

Sunsilk was relaunched worldwide in 2001. In Colombia, this logo was used until it was renamed to Sedal.

2001-2002 (Indonesia)

This logo was short-lived and it was replaced by the above logo following the launch of the Perfect Balance variant in 2002.

2001 (Australia)

2008–2009

2009–2011

In 2009, Sunsilk was relaunched as Sunsilk Co-Creations.

2009-2011

This logo was used in some countries.

2011–2022

2011–2016

2016–2022

Logo with the slogan "Hair on Your Side." (2016–2022)

2022–present

This logo was reintroduced as Activ-Infusion in Asian countries.