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Super RTL is a German free-to-air TV channel jointly owned by Mediengruppe RTL Deutschland and The Walt Disney Company Germany. It was launched in 1995 as a family- and kids-oriented channel, but later shifted its primetime programming to other genres, notably crime. However, until 8:15pm, it airs the Toggo and Toggolino blocks for children and preschoolers, respectively (in addition to the dedicated Toggo Plus channel).
The family channel Super RTL was launched on 28 April 1995. Its first identity was created by Novocom. The slogan at launch was Für die ganze Familie (For the whole family).
Super RTL introduced a new look on 30 August 1997.
On 7 January 2008, Super RTL introduced a new look and a new logo that contained the words Super and RTL in one line for the first time. The on-air graphics package used Supralux Prime, a custom-made font. A new slogan was introduced: Schön, dich zu sehen (Nice to see you), that lasted until 2019.
Super RTL underwent a rebranding for its primetime segment on 14 October 2013, while retaining the slogan Schön, dich zu sehen (Nice to see you) and the essential structure of the 2008 logo. The new graphics were designed by Cologne-based FEEDMEE Design, with Gibson by Canada Type as the on-screen typeface.
Its children’s block, Toggo, underwent a rebranding a few months later, on 4 January 2014, with an all-new logo.
On 14 August 2019, Super RTL introduced a new logo and set of idents and bumpers to distinguish its primetime programming from its children’s blocks, Toggo and Toggolino. The slogan Schön, dich zu sehen from 2008 was retired. As in 2013, the graphics were created by the Cologne-based FEEDMEE Design, with Flama and the script font Turbinado Pro as the on-screen typefaces.
- W&V 11.07.1997: Geradlinig und ohne Schnörkel
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