The store's now familiar star motif was introduced in 1996, as part of a company-wide refresh, which also saw the adoption of the tagline "The Real Beauty is the Price".
In 2001, Dutch pharmaceutical company Kruidvat acquired Superdrug from previous owners Kingfisher. Subsequently, Kruidvat, including Superdrug, would be acquired by the A.S. Watson group, a subsidiary of Hutchinson, in 2002. As such, the store began using the tagline "Health and Beauty from A.S. Watson" to signify its new ownership.
Notes: 1Joint venture with Vodafone. Formerly operated under the 3 brand. 2Acquired from VEON. 3Joint venture with Hanoi Telecom. 4Joint venture with Ooredoo. 5Acquired by Vodafone. Now part of Vodafone Idea Limited. 6Acquired from Orange S.A./Tele2 AB and merged into Hutchison Drei Austria. 7Acquired from Telefónica and merged into 3 Ireland. 8Acquired from Etisalat. 9Joint venture with Temasek Holdings. 10Under license. 11Joint venture with Jardine Pacific, Wharf Holdings and China National Aviation Holdings. 12Originally part of A.S. Watson Group until the group's IPO in 2014.
