The original SR logo was created in 1957 by Karl-Erik Forsberg.
A new identity was developed in 1998 by Fredrik Neppelberg.
In 2010, Sveriges Radio performed an image review, where they began consistently using the company's full name, avoiding the use of their acronym. Because of this, the website changed from sr.se to sverigesradio.se. A new graphic profile developed in part by Happy Forsman & Bodenfors was unveiled on 11 May 2010.
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