The original SR logo was created in 1957 by Karl-Erik Forsberg.
A new identity was developed in 1998 by Fredrik Neppelberg.
In 2010, Sveriges Radio performed an image review, where they began consistently using the company's full name, avoiding the use of their acronym. Because of this, the website changed from sr.se to sverigesradio.se. A new graphic profile developed in part by Happy Forsman & Bodenfors was unveiled on the 11th May 2010.
| National channels|
ARD | ARMTV | AZTV | BBC | BHRT | BNR | BNT | Belteleradio | Cadena COPE | Cadena SER | Canal+ | Channel One Russia | Český rozhlas | ČT | CyBC / RIK | DR | ENRS Radio algérienne | EPTV | ERR | ERT | Radio Tunisienne | ERTU | Télévision Tunisienne | Europe 1 | France.tv | GPB | HRT | İTV | Kan (IPBC) | KVF | KNR | LNC | LR | LRT | LTV | MRT | MTV3 | MTVA | NPO | NRK | ORF | PBS Ltd. | Polskie Radio | Armradio | Rai | Radio 100,7 | Radio France | RFI | RMC | Radio Orpheus | ROR | RTBF | RTCG | RTÉ | RTL Group | RTP | RTS | RTSH | RTVA | RTVE | RTVS | RTV SLO | RTV San Marino | RÚV | SNRT | SR | SRG SSR | SVT | Télé Liban | TF1 | TG4 | TMC (France) | TRM | TRT | TV 2 (Denmark) | TV 2 (Norway) | TV4 | TVP | TVR | UA:PBC | UKIB (ITV | Channel 4 | S4C) | UR | RV | VGTRK | VRT | Yle | ZDF
| Full members: RÚV | DR | NRK | SVT | SR | Yle|