Sveriges Radio

Radiotjänst

1925-1957

Sveriges Radio

1957–present

Designer:  Karl-Erik Forsberg

Typography:  Unknown

Launched:  Unknown

The original SR logo was created in 1957 by Karl-Erik Forsberg.

1998–2010

Designer:  Fredrik Neppelberg

Typography:  Helvetica

Launched:  Unknown

2010–present

Designer:  Happy F&B

Typography:  Unknown

Launched:  May 11, 2010

In 2010, Sveriges Radio performed an image review, where they began consistently using the company's full name, avoiding the use of their acronym. Because of this, the website changed from sr.se to sverigesradio.se. A new graphic profile developed in part by Happy Forsman & Bodenfors was unveiled on 11 May 2010.