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The Branding Source - Swiss Miss brand history

1950–1986[]

Swiss Miss 1976

1986–2006[]

Designer:

Leon Richman Design

Typography:

Custom

Launched:

1986

2006–present[]

2006–2010[]

Swiss Miss

Designer:

Typography:

Custom

Launched:

2006

2010–2019[]

2019–present[]

Swiss Miss 2019

BETTER LOGO NEEDED

V • T • E

Subsidiaries:

American Italian Pasta Company | ConAgra Foods Enterprise Services | ConAgra Foods Export Company | ConAgra Foods Food Ingredients | ConAgra Foods Lamb Weston | ConAgra Foods Packaged Foods | ConAgra Foods RDM | Lamb Weston Sales | Lincoln Snacks Company | Pinnacle Foods

Brands:
Act II | Alexia | Andy Capp's | Angie's Boomchickapop | Armour Star | Banquet | Bernstein's | Bertolli³ | Bigs | Birds Eye² | Blake's | Blue Bonnet | Brooks | Celeste | Crunch 'n Munch | David | Del Monte⁷ | Dennison's | Duke's | Duncan Hines | Earth Balance | Egg Beaters | Evol | Fiddle Faddle | Fleischmann's | Frontera | Gardein | Glutino | Gulden's | H.K. Anderson | Healthy Choice | Hebrew National | Hungry-Man | Hunt's | Jiffy Pop | Kangaroo | Kid Cuisine | La Choy | Lender's | Libby's | Log Cabin | Manwich | Marie Callender's | Mrs. Butterworth's | Mrs. Paul's | Nalley | Odom's Tennessee Pride | Open Pit | Orville Redenbacher's | P.F. Chang's | Pam | Parkay | Pearl Milling Company⁴ | Penrose | POGO | Poppycock | Ranch Style | Reddi-Wip | Ro*tel | Rosarita | Sandwich Bros. of Wiscosin | Slim Jim | Smart Balance | Snack Pack | Swanson⁸ | Swiss Miss | Udi's Gluten Free | Van Camp's | Van De Kamps | Vlasic | Wicked Kitchen | Wish-Bone | Wolf Brand Chili

Former/Defunct:
Chef Boyardee⁵ | Conagra-URC¹ | Peter Pan⁶

Notes

¹	Joint venture with Universal Robina Corporation (JG Summit Holdings).
²	USA only.
³	Frozen food business only, under license from Mizkan.
⁴	Under license from PepsiCo.
⁵	Now owned by Hometown Food Company (Brynwood Partners).
⁶	Now owned by Post Consumer Brands (Post Holdings).
⁷	Canada and Mexico only. Under license from Del Monte Pacific Limited (NutriAsia).
⁸	Frozen food business only. Canada only. Under license from The Campbell's Company.

ConAgra Brands

V • T • E

Universal Robina Corporation

Part of JG Summit Holdings

Subsidiaries
Danone Universal Robina Beverages¹ | Granny Goose | Jack 'n Jill | Nissin Universal Robina Corporation² | Robina Agri Partners | Vitasoy-URC³

Brands
Calbee:⁴ Classic Salted | Cheddar & Sour Cream | Hokkaido Crab & Cheese | Honey Butter | Wasabi | Ripples

Danone Universal Robina Beverages:¹ B'lue (Z-RO)

Granny Goose: Krrrrunch | Tortillos

Jack 'n Jill: Chippy | Chiz Curls | Chooey (Choco | Toffee) | Cloud 9 (Gold) | Cream-O (Cake Bar | Brownie | Premium) | Dewberry | Dynamite | Hello! | Knots | Lush | Magic Snacks (Magic Crackers | Magic Chips | Magic Creams) | Mang Juan | Maxx | Mr. Chips | Nips | Nova (Greens) | Piattos (Special | Supersized) | Pic-A | Potato Chips (V-Cut) | Presto (Nutty Bites | Premium) | Pretzels | Quake | Roller Coaster | Tostillas | Wafrets | Wiggles | XO

Nissin:² Nissin Cup Noodles | Nissin Instant Mami | Nissin Ramen | Nissin Yakisoba | Pasta Express | Payless (Instant Mami | Sakto | Xtra Big)

Vitasoy:³ Vitasoy Plus | Vitasoy Cafe for Baristas

Others: Blend 45 | Chill Spiked Spirit | C2 | Cream All | El Real | Goodday | Great Taste | Refresh | Swiss Miss⁵

Sports teams
Great Taste Coffee Makers (defunct)

Former/defunct:
Animal Bites | Big Bang | Calbee-URC⁴ (Jack 'n Jill Calbee) | Champalok | Chiz Crispers | Conagra-URC⁵ | Fun-O | Espesyal | Fun Fries | Griffin's⁷ (Cookie Bear | Eta | Huntley & Palmers | Nice & Natural) | Hunt's⁶ | Iceman | Lush | Mallow Puff | Mintini | Star Fruits | Pretzel Crisps | Star Jells | Taquitos | Puff Corn | Wave | Jagabee | Kornets

Notes

¹	Joint venture with Groupe Danone.
²	Joint venture with Nissin Foods.
³	Joint venture with Vitasoy.
⁴	License agreement with Calbee.
⁵	License agreement with Conagra Brands.
⁶	Joint venture with Conagra Brands until 2017. Sold to Century Pacific Food.
⁷	Sold to Intersnack Group.

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