Swisscom

1850–1924	1924–1928	1928–1930	1930–1937	1937–1941	1941–1982
1982–1994	1993–1997	1997–2007	2007–2025	2025–present

PTT

1850–1924

Until 1993, Swisscom and Swiss Post were part of the PTT, a state-owned post and telecommunications company.

1924–1928

1928–1930

1930–1937

1937–1941

1941–1982

1982–1994

With yellow background

This Martin Altenburger & Adrian Frutiger-designed logo incorporated the Swiss cross.

Telecom PTT

1993–1997

This logo (using the typeface Frutiger) was introduced when the PTT was split into two separate companies: Telecom PTT (soon to become Swisscom) and Swiss Post. This design was only to be an intermediary solution until its rebrand to Swisscom.

Swisscom

1997–2007

In 1997, Telecom PTT was rebranded to Swisscom, and was given a new logo. The company colours were changed from yellow & red to blue & red to achieve a greater distinction between the postal service and the new Swisscom.

Swisscom Mobile variant

2007–2025

Horizontal lock-up

Animated variant

Animated pride variant (2023)

A new logo and identity was created in late 2007 by Moving Brands and introduced in 2008.

• History of the Swisscom brand at swisscom.ch
• Brand New

2025–present

Pride variant (2025)