Logopedia

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Logopedia
1850–1924 1924–1928 1928–1930 1930–1937 1937–1941 1941–1982
1850–1924 1924–1928 1928–1930 1930–1937 1937–1941 1941–1982
1982–1994 1993–1997 1997–2007 2007–2025 2025–present  
1982–1994 1993–1997 1997–2007 2007–2025 2025–present

PTT[]

1850–1924[]

Until 1993, Swisscom and Swiss Post were part of the PTT, a state-owned post and telecommunications company.

1924–1928[]

1928–1930[]

1930–1937[]

1937–1941[]

1941–1982[]

1982–1994[]

This Martin Altenburger & Adrian Frutiger-designed logo incorporated the Swiss cross.

Telecom PTT[]

1993–1997[]

This logo (using the typeface Frutiger) was introduced when the PTT was split into two separate companies: Telecom PTT (soon to become Swisscom) and Swiss Post. This design was only to be an intermediary solution until its rebrand to Swisscom.

Swisscom[]

1997–2007[]

In 1997, Telecom PTT was rebranded to Swisscom, and was given a new logo. The company colours were changed from yellow & red to blue & red to achieve a greater distinction between the postal service and the new Swisscom.

2007–2025[]

A new logo and identity was created in late 2007 by Moving Brands and introduced in 2008.

2025–present[]