For other related logos and images, see:
Syfy was originally launched as the Sci-Fi Channel on September 24, 1992. Its original visual identity borrowed heavily from classic films and cliches of the genre. This logo consisted of a planet with a ring, made to look like Saturn, with "SCI-FI CHANNEL" written on it.
Sci-Fi Channel was renamed as Sci Fi in March 1999, dropping the hyphen and the word "CHANNEL" from the name. The rebranding was dubbed "Sci Fi 2.0".
A new look for Sci Fi was launched on December 2, 2002 with the launch of the miniseries Taken. The new look was created with help from Lambie-Nairn of London. The network also launched a new image campaign with the tagline "If", which is spelled with the first "I" and the "F" of the channel name. The logo is a modified version of the Saturn mark.
On March 16, 2009, NBCUniversal announced that Sci Fi would be rebranded as Syfy. Network officials also noted that, unlike the generic term "sci fi", which represents the entire genre, the term "Syfy" as a sensational spelling can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. This is empathized by the abandonment of the planet motif.
The only significant previous use of the term "Syfy" in relation to science fiction was by the website SyFy Portal, which became Airlock Alpha after selling the brand to NBC Universal (represented by a shell company) in February 2009 for $250,000. The new name was rolled out on screen on July 7, 2009. The on-air-look for the channel was developed by the London-based studios Proud Creative and ManvsMachine.
On May 11, 2017, Syfy unveiled a new logo, a new slogan ("It's a Fan Thing"), and new imaging, which it adopted on June 19 in honor of the channel's 25th anniversary. The new branding aims to re-position the channel back towards targeting fans of the fantasy and sci-fi genres; network head Chris McCumber explained that the new logo was meant to be a "badge" that could be used across its array of programming. Syfy also planned to place a larger focus on its genre news division Syfy Wire, disclosing the possibility of extending the website to television as well.
Television networks in the United States
"The Big Three": CBS | NBC | ABC
A&E | Altitude Sports | AMC | Arizona NewsChannel | Aspire | AT&T SportsNet (Pittsburgh • Rocky Mountain • Southwest • Root Sports Northwest) | Audience Network | AWE | AXS TV | BabyFirstTV | BabyTV | Bandamax | BBC America | BET (BET Gospel • BET Her • BET Hip-Hop • BET Jams • BET Soul) | BeIN Sports (en Español) | Big Ten Network | Black News Channel | The Blaze TV | Bloomberg Television (HD) | Bravo | BYUtv | C-SPAN (2 • 3) | Caracol Internacional | Cartoon Network (HD • Adult Swim • Boomerang) | CBeebies | CBS Sports Network | Cinelatino | Cinemax (5StarMax • ActionMax • Cinemáx • MoreMax • MovieMax • OuterMax • ThrillerMax) | Cleo TV | CMT (Pure Country) | CNBC (World) | CNN (Español • Airport • International) | Comedy Central | Cooking Channel | The Cowboy Channel | Cox Sports Television | Crime & Investigation Network | De Película (Clásico) | DirecTV Cinema | Discovery Channel (American Heroes Channel • Animal Planet • Destination America • Español • Family • Familia • Life • OWN • Science • TLC • Velocity) | Dish Network PPV | Disney Channel (Disney Junior • Disney XD) | DIY Network | DOGTV | E! | El Rey | Epix (2 • Drive-In • Hits) | ESPN (Classic • College Extra | Deportes • PPV • ESPN2 • ESPNews • ESPNU) | EWTN | Exercise TV | Fashion TV (HD • HD 3D) | Fearnet | Flix | FM | Food Network | FOROtv | Fox Business Network | Fox College Sports | Fox Life | Fox News Channel (HD) | Fox Soccer Plus | Fox Sports (1 • 2 • Fox Deportes) | Fox Sports Networks (HD • Arizona • Detroit • Florida/Sun • Indiana • Kansas City • Midwest • North • Ohio/SportsTime Ohio • South/Southeast/Carolinas/Tennessee • Southwest/Oklahoma/New Orleans • West/Prime Ticket • San Diego • Wisconsin • YES Network) | Free Speech TV | Funimation Channel | Freeform | Fuse | Fusion | FX (FXM • FXX) | FYI | Galavisión | Game Show Network | Globo Internacional | God TV | GOL TV | Golf Channel | Great American Country | GSN | Hallmark Channel (Drama • Movies & Mysteries) | HBO (2 • Comedy • Family • Latino • Signature • Zone) | HDNet Movies | Here TV | HGTV | History (en Español • Military History) | HLN | Hope Channel | HSN (HSN2) | i24 News | Idaho's Very Own 24/7 | IFC | In Demand | INSP | Jewelry Television | Lifetime (Movies • Real Women) | Logo | Longhorn Network | Marquee Sports Network | MAVTV | The Movie Channel (Xtra) | MGM HD | MASN | Movieplex (Indieplex • Retroplex) | MLB Extra Innings | MLB Network | MLS Direct Kick | Motor Trend | MSG (Plus • Varsity • Western New York) | MTV (MTV2 • Classic • Live • MTVU • Tres) | Music Choice | NASA Television | National Geographic (Nat Geo Wild) | NBA League Pass | NBA TV | NBCSN | NBC Sports Regional Networks (Bay Area • Boston • California • Chicago • Northwest • Philadelphia • Washington • SNY) | NECN | NESN | News 12 Networks (The Bronx • Brooklyn • Connecticut • Hudson Valley • Long Island • New Jersey • Westchester) | Newsmax TV | NFL Network (RedZone) | NFL Sunday Ticket | NHL Center Ice | NHL Network | Nickelodeon (2 • HD • Nick Jr. • NickMusic • Nicktoons • TeenNick • Nick at Nite) | Olympic Channel | One America News Network | OnTV4U | Outdoor Channel | Ovation | Oxygen | Pac-12 Network | Paramount Network | PCNC | Playboy TV | Pop | QVC (2 • BeautyiQ) | Reelz | Revolt | RFD-TV | SEC Network | Shop LC | Showtime (2 • Showcase • Beyond • Extreme • Family Zone • Next • Women) | ShopHQ | Smithsonian Channel | Sonlife | Sony Movie Channel | Spectrum News (Austin • Bay News 9 [Tampa Bay] • Buffalo • Capital Region • Central New York • News 13 [Orlando] • North Carolina • NY1/Noticias • Rochester • San Antonio) | Spectrum Sports (Carolinas • Florida • Kansas City • New York • Ohio • Wisconsin • Texas • SportsNet/SportsNet LA [Los Angeles]) | Sportsman Channel | Starz (Edge • inBlack • Comedy • Cinema • Kids & Family) | Starz Encore (Action • Black • Classic • Español • Family • Suspense • Westerns) | Sundance TV | Syfy | TBS | TCM | Tennis Channel | TNT | Toku | Travel Channel | TruTV | TVG (2) | TV Land | Tres | Universal Kids | Up | USA Network | Vice | V-me | VH1 | WAPA America | We TV | The Weather Channel (Local Now • Weatherscan) | WeatherNation | WGN America | WJLA 24/7 News | The Word Network | World Fishing Network | Yahoo! Finance | YES Network
3net | ABC News Now | All News Channel | American Independent Network | American Sports Network | America One | America's Store | ARTS | AZN Television | Bohemia Visual Music | The Box | Channel America | Chiller | CLTV | CNNfn | CNN Sports Illustrated | Current TV/Al Jazeera America | Cloo | Disney Family Movies | DoD News Channel | DuMont Television Network | ESPN 3D | Esquire Network | FamilyNet | Fearnet | FiOS1 | Fox Soccer | Fuel TV (HD) | G4 | Gems TV | Gun TV | Hughes Television Network | Hispanic Television Network | Home Theater Network | Inmigrante TV | LAT TV | Live Well | The Local AccuWeather Channel | Mizlou Television Network | MHz WorldView | MundoMax | NBC Wx+/NBC+ | NET | Network One | Newsworld International | Nickelodeon GaS | Northwest Cable News | Overmeyer/United | Paramount | PBJ | Pivot | Plum TV | PTEN | Research Channel | Request TV | Retro Jams | Satellite News Channel | Shop at Home Network | Soapnet | Soi TV | Spectrum Deportes | Speed | TheCoolTV | The WB | The Tube | The Works | TouchVision | Tuff TV | TuVisión | Universal Sports | Deportes 2 | UPN | UATV | VasalloVision | VTV | WSTV