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Syfy was originally launched as the Sci-Fi Channel on September 24, 1992. Its original visual identity borrowed heavily from classic films and cliches of the genre. This logo consisted of a planet with a ring, made to look like Saturn, with "SCI-FI CHANNEL" written on it.
Sci-Fi Channel was renamed as
Sci Fi in March 1999, dropping the hyphen and the word "CHANNEL" from the name.
A new look for Sci Fi was launched on December 2, 2002 with the launch of the miniseries
Taken. The new look was created with help from Lambie-Nairn of London. The network also launched a new image campaign with the tagline "If", which is spelled with the first "I" and the "F" of the channel name. The logo is a modified version of the Saturn mark.
On March 16, 2009,
NBCUniversal announced that Sci Fi would be rebranded as Syfy. Network officials also noted that, unlike the generic term "sci fi", which represents the entire genre, the term "Syfy" as a sensational spelling can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. This is empathized by the abandonment of the planet motif.
The only significant previous use of the term "Syfy" in relation to science fiction was by the website SyFy Portal, which became Airlock Alpha after selling the brand to NBC Universal (represented by a shell company) in February 2009 for $250,000. The new name was rolled out on screen on July 7, 2009. The on-air-look for the channel was developed by the London-based studios
Proud Creative and ManvsMachine.
On May 11, 2017, Syfy unveiled a new logo, a new slogan ("It's a Fan Thing"), and new imaging, which it adopted on June 19 in honor of the channel's 25th anniversary. The new branding aims to re-position the channel back towards targeting fans of the fantasy and sci-fi genres; network head Chris McCumber explained that the new logo was meant be a "badge" that could be used across its array of programming. Syfy also planned to place a larger focus on its genre news division Syfy Wire, disclosing the possibility of extending the website to television as well.
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1Co-owned with Sony Pictures Entertainment and Lions Gate Entertainment Corporation.
2Co-owned with Hearst Corporation.
3Owns a minority share, InterMedia Partners owns a majority share.
4Co-owned with Corus Entertainment.
5NBCUniversal acquired some of ITC's assets when Universal Pictures merged with PolyGram, but ITV plc still owns ITC's films and shows.
6NBCUniversal has some of AFD's assets, but Vivendi now owns EMI's films and ITV plc owns ITC's films.
7Co-owned with Paramount Pictures.
8Joint venture with Ion Media Networks, DreamWorks Classics, Corus Entertainment and Scholastic.
9Joint venture with Sony Pictures Entertainment.
10Owned by Discovery Networks Latin America under brand license
11Co-owned with The Amblin Group, Participant Media, Entertainment One, Reliance Anil Dhirubhai Ambani Group, and Alibaba Group.
12Co-owned with Media Globe Networks and European public broadcasters.
13Co-owned with the United States Olympic Committee.
14Co-owned with TV18.
15Co-owned with Trans Corp.
16Co-owned with The Walt Disney Company.
17Pending acquisition from Walmart.