Logopedia
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1978–1998 1995–1998 1998–2003 2003–2008 2008–2024 2024-present
1978–1998 1995–1998 1998–2003 2003–2008 2008–2024 2024-present

1978–1998[]

Tío Rico 70s

1995–1998[]

Tio Rico 1996

In 1995, the Heartbrand branding was applied after the brand was acquired by Unilever from Organización Cisneros.

1998–2003[]

Tio Rico 1998

In 1998, Tio Rico rebranded as part of Unilever's rebranding of its ice cream unit.

2003–present[]

2003–2008[]

Tío Rico 2003

2008–2024[]

Tío Rico 2008

2024–present[]

Tío Rico (2024)

On August 23, 2024, Tío Rico adopted the 2022 Heartbrand logo in a Facebook post. [1]

References[]

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