TBS (United States)

This page only shows primary logo variants. For other related logos and images, see: Logo Variations Other

Contents
1976–1979	1979–1981	1981–1984	1984–1987	1987–1989	1989–1990	1990–1994
1994–1996	1996–2003	2003–2004	February–June 2004	2004–2015	2015–present

WTCG Channel 17

1976–1979

SuperStation WTBS

1979–1981

In 1979, Turner began branding the station as "SuperStation WTBS" – the prefix word was re-rendered in mixed case in October 1980, with both "S"s capitalized – with occasional references within the logo to the channel 17 frequency in Atlanta. However, the national feed continued to occasionally use the same on-air branding as the Atlanta area signal (which was referred to on-air at the time as "WTBS Channel 17") until October 1980.

1981–1984

Designer:  Television by Design

Typography:  Helvetica Black Oblique Helvetica Bold Oblique

By 1981, the Atlanta station would be branded as "SuperStation 17"; on the national feed available outside of the Atlanta area, though, references to the station's over-the-air channel number were completely removed (outside of minor technical issues where local ads and promos aired erroneously on the national feed).

1984–1987

Designer:  Digital Productions

Typography:  Garamond Bold Italic

SuperStation TBS

1987–1989

Designer:  Studio Productions

Typography:  Garamond Bold Italic

On September 7, 1987, the "W" from the "WTBS" callsign was dropped from the superstation's on-air branding – changing its name to SuperStation TBS – in order to emphasize the channel's national programming prominence, with the WTBS Atlanta signal continuing to use the separate "SuperStation 17" branding.

TBS SuperStation

1989–1990

Designer:  Studio Productions

Typography:  Garamond Bold Italic

On September 28, 1989, the channel's name was changed to TBS SuperStation to reflect the strong national standing of the channel.

TBS (first era)

1990–1994

Designer:  Studio Productions

Typography:  Garamond Bold Italic

On September 10, 1990, the word "Superstation" was removed from the cable channel's on-air branding and promotions, rebranding it as simply "TBS," which had been used verbally in on-air promotions since the beginning of that year.

1994–1996

Designer:  PMcD Design

Typography:  Bodoni Condensed

Same logo as before, with the exceptions that the letters are in yellow and have no italics.

TBS Superstation

1996–2003

Designer:  PMcD Design

Typography:  Bodoni Condensed Zurich Light Extra Condensed

On December 17, 1996, when TBS celebrated its 20th anniversary as a national service, the channel reincorporated the "Superstation" moniker into its name, rebranding as "TBS Superstation" (this time with the second "s" rendered in lower case).

2003–February 2004

Designer:  Unknown

Typography:  Myriad Pro Bold Italic

TBS (second era)

February–June 2004

Designer:  Unknown

Typography:  Myriad Pro Bold Italic

In February 2004, the "Superstation" sub-brand was once again dropped, with the channel reverting to being branded as simply TBS; as such, this logo was modified to only include the "TBS" wordmark from the previous logo in Myriad Bold Italic type; this logo was used only for a short time before its next logo debuted.

2004–2015

Designer:  Publicis NY

Typography:  Coolvetica

On June 4, 2004, to signify the channel's new comedy programming focus, TBS introduced a new logo (designed by Publicis New York) that rendered the channel's name in lowercase and incorporated a half-circle made to resemble a mouth open as if it were laughing and adopted the slogan "veryfunny". The half-circle element took on a motif with half a baseball or basketball rendered within it for Turner Sports programming. This new look emphasized TBS's new focus on comedy, following TBS's parent company WarnerMedia's sale of its half of Comedy Central to Viacom. 

• Time Warner Press Release: TBS to have New Look, New Logo and New Tag Line starting Friday, June 4

2015–present

Designer:  Sean Heisler In-house team

Typography:  Custom

On September 16, 2015, TBS's official Facebook page unveiled a new logo on their profile pic, and on their cover photo while promoting their upcoming original series, Full Frontal with Samantha Bee. The logo was first used on the air on October 31, 2015, though it had appeared on TBS's website before then.

See also

• WPCH-TV – an independent station in Atlanta that operated TBS as a national superstation feed of the Atlanta-area station until 2007.