The first This Can't Be Yogurt location opened in Little Rock, Arkansas on September 23, 1981.
TCBY Yogurt[]
1984-1985[]
Designer:
Unknown
Typography:
Bubble Dubble
Launched:
October 29, 1984
Following litigation from I Can't Believe It's Yogurt due to This Can't Be Yogurt's name and operating practices imitating their own, the chain adopted the abbreviated name of TCBY Yogurt on October 29, 1984. The meaning of this acronym was also changed to "The Country's Best Yogurt". The previous logo would continue to be used in some areas until the next update.
TCBY (first era)[]
1985–2002[]
Designer:
Unknown
Typography:
Bubble Dubble
Launched:
January 1985
"TCBY Yogurt" logo (1985-1987)
Logo with tagline
TCBY Treats[]
1994–2002[]
SVG NEEDED
The TCBY Treats concept was first tested in Mesquite, Texas in 1994.
