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2013–2018 2018–2019 2019–2023 2023–present
2013–2018 2018–2019 2019–2023 2023–present

BT Sport[]

2013–2018[]

BT Sport

The BT Sport logo was revealed on 7 January 2013, featuring parts of the BT font and globe, with a customised font based on Gotham for 'Sport'. BT Press Release [1]

2018–2019[]

BT Sport (mono)

2019–2023[]

BT Sport 2019

TNT Sports[]

2023–present[]

TNT Sports (2023)
Designer:  Kill 2 Birds (TNT logo)
Chermayeff & Geismar & Haviv
DixonBaxi (visual identity)
Typography:  Helvetica Neue Bold (TNT logo, modified)
Gotham Bold (logo, modified, "Sports")
Launched:  February 21, 2023 (reveal)
July 18, 2023 (launch)

After merging with Eurosport UK, BT Group and Warner Bros. Discovery announced that the BT Sport joint-venture will relaunch as TNT Sports in July 2023, based on the sport brand owned by WBD in Latin America and the United States.


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