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1982–1992

TSW logo.svg
Designer:  Paul Honeywill
Typography:  VAG Rounded Bold
ITC Souvenir

After Television South West (TSW) Closedown for the last time on 31 December 1992 Westcountry Television launched on 1 January 1993 in its place.

1989 (unused)

TSW-ITV.svg
Designer:  English Markell Pockett
Typography:  Palatino
TSW1989GenericIdent.jpg

The TSW version of the 1989 generic ITV logo and idents went unused as the region rejected them.

Westward Television
TSW
ITV Westcountry
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