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This page only shows primary logo variants.
For other related logos and images, see:
/Other

Contents

1957-1959 1959-1968 1968-1969 1969-1977 1977-1978 1978
1957-1959 1959-1968 1968-1969 1969-1977 1977-1978 1978
1978-1980 1980-1982 1982-1986 1986-1991 1991-1994 1994-1995
1978-1980 1980-1982 1982-1986 1986-1991 1991-1994 1994-1995
1995-1996 1996-1998 1998-2003 2003-2006 2006-2008 2008-2013
1995-1996 1996-1998 1998-2003 2003-2006 2006-2008 2008-2013
2013 2013-2018 2018 2018-present
2013 2013-2018 2018 2018-present

TV+ is a free-to-air television channel based in Valparaíso, Chile. Founded in 1957 as UCV Televisión, it's the oldest TV channel in Chile.

UCV Televisión

1957-1959

1957-0.png

The first logo of UCV Televisión, consisted of a white rectangle with a pillar of classic architecture on the left and right sides. Inside the rectangle appeared the letters "UCV-TV" with thin and straight strokes. Above the acronym was written the word "CANAL VIII" (representing the frequency that used at that time) and under the letters appeared "VALPARAISO".

1959-1968

1959-1964

Ucvtv1959oficial.png

For the purpose of the experimental programming, a logo was used in which the acronym "UCV" appeared in long letters (similar to the typography Impact). Underneath the letter "U" appeared the letters "TV" in lowercase, linked to each other by the lower sector of the letter "T". To the right of this one appeared "Canal 8" in handwritten letter.

1964-1968

Ucvtv1964oficial.png

Then in 1964 the words "TV" and "Channel 8" were changed by the word "Televisión" in handwriting.

1968-1969

1968-0.png

Later in 1966 it was a television camera and next to it said "CANAL TV 8" and below "UNIVERSIDAD CATÓLICA DE VALPARAÍSO, CHILE", surrounded by a semi-square white curvature.

1969-1977

Ucvtv1968oficial.png

After the change of frequency in 22 February 1969, the logo of UCV Televisión is simplified to be a black rectangle with the number "4" inside and under the letters UCV in Helvetica typography.

1977-1978

UCV TV logo 1977.png

1978

Ucvtv1978oficial.png

For the first Teleton, the logo used in the presentations was the RED UCV TELEVISION, used since 1977, which consisted of a television screen contour with 3 black squares inside, which had the numbers 4, 5 And 8 (indicating the channel frequencies in Valparaíso, Santiago and La Serena, respectively). Underneath the squares appeared in bold RED UCV, and below this, the word TELEVISION in Helvetica typefaces.

1978-1980

1978-1979

Ucvtv1978color.png

In some publicity elements, between 1978 and 1979 a color logo was also used, corresponding to 3 blue, green and red oblique squares with the letters UCV inside and adding the word "Televisión" below (between 1978 and 1979)...

1979-1980

Ucvtv1979telered.png

...or in some cases the word "TeleRed" above (between 1979 and 1980).

1980-1991

1980-1982

Ucvtv1980oficial.png

In 1980, the UCV Televisión logo was simply the letters UCV in coarse strokes with horizontal lines, within a television screen contour, but sometimes with their multicolored bars. The design is so similar to the ATC logo.

1982-1986

Ucvtv1982oficial.png

This the publicity version in 1981. The letters UCV were changed by contours of white typography, such as Cooper Black, the outline of television screen is white and green inside. Below the word TELEVISION with Roman typography.

1986-1991

1980-0.png

It returns the same one that appeared in 1980, but inside there it is transparent, the letters UCV happen to look whole without the lines.

1991-1995

1991-November 1994

Ucvtv1991oficial.png

In the early 90's, the channel underwent several changes to the logo. The first of them was with the letters UCV in cursive and in a typeface similar to the Eras Bold and orange and celestial tones; And below the letters, a dark blue rectangle with the word TELEVISION in white in Helvetica Back font, inside the C there is a circle.

November 1994-1995

Ucvtv1994oficial.png

In November of 1994, the circle inside the C was suppressed.

1995-November 1996

Ucvtv1995oficial.png

Then there would come a new logo: an oval of 2 colors (the top half in orange and the bottom half in blue) and inside this the acronym UCV. Below the oval, the word Television in Mistral typeface, blue.

1996-2003

1996-1998

Ucvtv1997mejorado.png

Used from November 1996 to October 1998. The letters UCV, in rounded and thick strokes, are of celestial color, behind there are nine lines, between the last two is the word TELEVISION in Helvetica Italic typography, in the letter "C" there is a globe and the letter "V" is stylized in check form.

1998-2003

LogoUCV1998.png

In October 1998, it undergoes aesthetic changes: The letters UCV, in rounded and thick strokes, become a little narrower and of a medium blue color; The globe that is in the letter "C" is replaced by a simple circle; And of the nine lines, the last two, which are above and below the word TELEVISION, become blue, while the other seven are eliminated.

2003-2006

Ucvtv2003oficial.png
DESIGNER
Unknown
TYPOGRAPHY
Helvetica Black
USAGE
Official

In 2003 its logo was changed by a square divided in four sections of different blue tones (blue, blue, navy blue, and a bluish black), and on it the letters UCV in Helvetica Black and white typography. On some occasions the word Television appeared in the lower right

2006-2013

2006-2008

Ucvtv2006oficial.png

By October of 2006, the logo was changed again to give way to a black circle, with the letters "U" in the letter Century Gothic; A small white circle with two quarters of a white circle, one above and another under it, forming a "C"; And the letter "V" in AvantGarde typeface inside. Together they form the traditional acronym UCV.

2008-2013

LogoUCV2008.png

In 2008 the design of the logo is preserved, but now the circumference is yellow mustard and the letters black.

2013-2018

2013

Ucvtv2013oficial.png
DESIGNER
DEO
TYPOGRAPHY
Unknown
USAGE
Official

On January 1, 2013 a new logo is presented, consisting of a rectangular head triangle and mustard yellow with the acronym UCV of black color and in typographies similar to that of TV Peru inside. This logo, as well as the whole visual identity, was made by Chilean agency DEO[1].

2013-2018

Ucvtvlogo2014mejorado.png

Later in 2013, a new version of the logo is made, with the triangle and slightly modified letters.

2018

LogoUCV2018.png

On February 2018 the letters TV were added to the logo.

TV+

2018-present

TV+2018.png
DESIGNER
Flopicco
TYPOGRAPHY
Custom wordmark
USAGE
Official

In 2018, after being acquired in 2017 by the Media23 group, it was officially announced that UCV would be rebranded as TV+. This new name was launched in November 21, 2018[2][3]. The new logo (featuring the name TV+ in blue and light blue colors) and on-air graphics were designed by the Italian agency Flopicco[4].

References

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