This page only shows primary logo variants. For other related logos and images, see:
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| 1990–1996 | 1992–1996 | 1996–2012, 2018-present | 2012–2018 | 2018–present |
1990–1996
TV4 made its debut on September 15, 1990.
1992–1996
TV4 started broadcasting terrestrially on March 2, 1992.
1996–2012, 2018-present
TV4 moved into a new building on May 13, 1996. At the same time, the channel launched a new look and an updated logo.
On October 15, 2007, the graphics had to be overhauled as all major Swedish channels switched in 16:9 widescreen presentation. The general them was kept and the idents were adapted by cutting off the lower and upper part of the image to make them fit in a 16:9 screen.
2012–2018
In December 13, 2012, TV4 introduced a new look and gradients were added to the "Circle 4" logo.
2018–present
In 2018, the gradients are removed, making the logo flat again.
| Current mobile networks: Telia: Sweden and Denmark | Norway | Finland | Estonia | Lithuania
Former operations: (Percentages indicate stakes held before divestment.)
1Acquired by Axiata.  |
| Full members: RÚV | DR | NRK | SVT | SR | Yle Associate members: KVF | KNR | UR  |
