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This article is about the Philippine television network. For other channels, see TV5. For other uses of ABC5, see ABC 5 (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1960–1966 1966–1969 1969–1972 1992–1995 1995–1996 1996–1999
1960–1966 1966–1969 1969–1972 1992–1995 1995–1996 1996–1999
2000–2001 2001–2004 2004–2008 2008–2010 2010–2013 2013–2018
2000–2001 2001–2004 2004–2008 2008–2010 2010–2013 2013–2018
2018–2019 2019–2021 2021–present 2020 (unused)
2018–2019 2019–2021 2021–present 2020 (unused)

TV5 or simply known as 5 is a Philippine free-to-air television and radio network based in Mandaluyong City, with its alternate studios, the analog and digital transmitter is located at Novaliches, Quezon City. It is the flagship property of TV5 Network, Inc. with Cignal TV as its main content provider, both owned by MediaQuest Holdings, the multimedia arm of Philippine-based telecommunications company PLDT.

The network was formerly known as ABC (Associated Broadcasting Corporation from 1960 until its closure in 1972, and Associated Broadcasting Company from its revival in 1992 until 2008), and as The 5 Network from 2018 until 2020. TV5 is also informally referred to as The Kapatid Network (kapatid being a Filipino term for sibling); this name was introduced in April 4, 2010.

ABC 5

1960–1966

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ABC51960logo.svg

On June 19, 1960, ABC was founded and launched by then-The Manila Times owner Chino Roces. Its original corporate name was the Associated Broadcasting Corporation.

1966–1969

ABC channel 5 logo.png
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1969–1972

ABC 5 Logo.jpg
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On September 23, 1972, ABC was shut down because of the declaration of martial law by then-president Ferdinand Marcos.

1992–1999

1992–1995

ABC 5 Logo 1992.svg
Designer:  Atlas, ABC Merchandising Department
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  February 21, 1992

When ABC returned to the airwaves on February 21, 1992, the network used a more known ABC logo with a Pinwheel icon, incorporating the colors red, blue and green colors which makes up a pixel shown on the television and a numerical 5 logo. Terra Daffon, ABC Senior Vice President for Corporate Affairs describes "In Chinese culture it stands for luck turning around to good luck, good fortune, success." It also changed its corporate name to the Associated Broadcasting Company, also known as ABC Development Corporation.

1995–1999

1995–1996
ABC 5 Logo 1995.svg
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  January 1995

In January 1995, the numerical 5 logo was dropped on the logo, but retaining the ABC text and the cyclone icon. ABC also launched its new slogan, "In The Big League".

1996–1999
ABC 5 Logo 1996.svg
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  March 31, 1996

On March 31, 1996, ABC launched its new slogan "Reaching Out To You". The boxed rounded edges square frame was added on the logo.

2000–2001

ABC 5 Logo (2000).svg
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  January 1, 2000

On January 1, 2000, ABC launched its new logo at the turn of the millennium with the cyclone icon being placed on top of the letter "A".

2001–2004

CLEAN-ABCLOGO.svg
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Mistral
Launched:  March 2001

In March 2001, ABC revived its old slogan "Come Home to ABC", with a new jingle sung by Gino Padilla. The logo added the "Come Home to" text on the logo and the boxed rounded edges square frame was dropped on the cyclone icon. The same logo was used in April 2004 with its new slogan "Iba Tayo!".

2004–2008

ABC 5 Logo 2004.svg
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  September 2004

The last logo as ABC in September 2004 has been enclosed with a yellow circle.

TV5 (first era)

2008–2010

TV5 Philippines 2008.svg
Designer:  Unknown
Typography:  Futura Bold
Launched:  August 9, 2008

On August 9, 2008, ABC was rebranded as TV5. Its name and the logo changed after ABC partnered with MPB Primedia to handle its programming. However, the corporate name of the network remained as the Associated Broadcasting Company or ABC Development Corporation until 2015.

2010–2018

2010–2013

TV5 logo 2010.svg
Designer:  Edelbert Lumactao
Typography:  Futura Bold
Helvetica Bold
Launched:  April 4, 2010

On April 4, 2010, TV5 was rebranded as the network itself also launched its Kapatid branding (similar to the Kapamilya and Kapuso branding used by its rivals, ABS-CBN and GMA Network respectively). Its new logo was launched after its acquisition by PLDT's MediaQuest with a red circle with a glow in the top left corner (according to PEP.PH, this represents the fact that they are ready for the finer points of Philippine TV gameplay), and the word TV in the top right above the large-sized numeral 5.

2013–2018

TV5 logo 2013.svg
Designer:  Edelbert Lumactao
Typography:  Futura Bold
Helvetica Bold
Launched:  Unknown

The logo adopted a 3D version in 2013 and applied it on-air, although the 2010 2D version oftentimes appeared.

On January 23, 2015, the network changed its corporate name to TV5 Network, Inc.

The 5 Network

2018–2019

TV5 (Get It on 5) Logo.svg
Designer:  Unknown
Typography:  Futura Bold
Launched:  February 17, 2018

TV5 was rebranded to The 5 Network on February 17, 2018, making its logo flat and dropping the word TV.

TV5 (second era)

2019–present

2019–2021

TV5 Logo (2019).svg
Designer:  Unknown
Typography:  Futura Bold
Launched:  January 13, 2019

On January 13, 2019, coinciding with the rebrand of AksyonTV to 5 Plus (now known as One Sports), the logo was slightly tweaked, now inverted with a red outline. This style was similar with Kanal 5 in Sweden.

On August 15, 2020, The 5 Network reverted back to its former name, TV5 (while retaining variation of its current numerical 5 logo that introduced in January 2019), as the network announced its partnership with sister company, Cignal TV as TV5's main content provider to handle its programming.

2021–present

TV5 Logo (2021).svg
Designer:  Paulo Correa
Typography:  Futura Bold
Launched:  May 20, 2021

On May 20, 2021, coinciding with the launch of TV5's "Iba sa 5" campaign, the network's 2019 logo was changed into a darker coloured red scheme, although the 2019 version is still used as a secondary logo.

One TV

2020 (unused)

One TV logo.svg

On March 8, 2020, TV5 Network announced that 5 would be rebranded as One TV (adopting from Cignal TV's "One"-branded channels), which was originally scheduled on 13 April 2020. However, because of the ongoing COVID-19 pandemic (and the implementation of the enhanced community quarantine), the network postponed it.

In June 2020 (after Metro Manila was placed in general community quarantine), the network announced that the rebrand would be pushed through on July 20, but on July 4, the network officially cancelled the change because of netizens' adverse reaction to the upcoming rebrand as well as the opinions of the network's loyal viewers and fans. Viewers complained that it would have confused them and potentially diminished viewership. Because of this, the plugs of One TV (both on-air and online) were later pulled out of circulation.


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