TV5 or simply known as 5 is a Philippine free-to-air television and radio network based in Mandaluyong City, with its alternate studios, the analog and digital transmitter is located at Novaliches, Quezon City. The flagship property of TV5 Network, Inc, with Cignal TV, owned by its parent MediaQuest Holdings (PLDT's multimedia arm), as its main content provider, TV5 is owned jointly by MediaQuest and other shareholders with ABS-CBN shows also airing on TV5 since January 24, 2021.
TV5 is also informally referred to as The Kapatid Network; this name was introduced in April 4, 2010.
Associated Broadcasting Corporation
1960–1972
Designer:
Unknown
Typography:
Franklin Gothic Condensed (modified)
Launched:
June 19, 1960
On June 19, 1960, ABC was founded and launched by then-The Manila Times owner Chino Roces when it was granted its radio-TV franchise from the Philippine Congress. Its original corporate name was the Associated Broadcasting Corporation.
1962–1966
Designer:
Unknown
Typography:
Unknown
Launched:
Unknown
In July 1962, ABC launched a television station, DZTM-TV on VHF channel 5, becoming its seventh television station in the Philippines.
1966–1969
1969–1972
On September 23, 1972, ABC was shut down because of the declaration of martial law by President Ferdinand Marcos.
Associated Broadcasting Company
1992–1999
1992–1995
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Italic
Launched:
February 21, 1992
When ABC returned to the airwaves on February 21, 1992, the network used a more known ABC logo with a Pinwheel icon, incorporating the colors red, blue and green colors which makes up a pixel shown on the television and a numerical 5 logo. Terra Daffon, ABC Senior Vice President for Corporate Affairs describes "In Chinese culture it stands for luck turning around to good luck, good fortune, success." It also changed its corporate name to the Associated Broadcasting Company, also known as ABC Development Corporation.
1995–1996
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Italic
Launched:
January 1995
In January 1995, the numerical 5 logo was dropped on the logo. ABC also launched its new slogan, "In The Big League".
1996–1999
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Italic
Launched:
March 31, 1996
On March 31, 1996, ABC launched its new slogan "Reaching Out To You".
2000–2004
2000–2001
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Italic
Launched:
January 1, 2000
2001–2004
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Italic Mistral
Launched:
March 2001
In March 2001, ABC revived its old slogan "Come Home to ABC", with a new jingle sung by Gino Padilla. The same logo was used in April 2004 with its new slogan "Iba Tayo!".
2004–2008
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Italic
Launched:
September 2004
ABC aired its final broadcast at around 22:00 PHT on August 8, 2008, with its late-night newscast Sentro as the last program. A countdown to the network's relaunch followed until 19:00 PHT the next day when it officially rebranded as TV5.
TV5 (first era)
2008–2010
Designer:
TV5 Creative Department
Typography:
Futura Bold
Launched:
August 9, 2008
On August 9, 2008, ABC was rebranded as TV5. Its name and the logo changed after ABC partnered with MPB Primedia (Media Prima Berhad) to handle its programming. However, the corporate name of the network remained as the Associated Broadcasting Company or ABC Development Corporation until January 23, 2015.
On April 4, 2010, TV5 was rebranded as the network itself also launched its Kapatid branding (similar to the Kapamilya and Kapuso branding used by its rivals, ABS-CBN and GMA Network respectively). Its new logo was launched after its acquisition by PLDT's MediaQuest with a red circle with a glow in the top left corner (according to PEP.PH, this represents the fact that they are ready for the finer points of Philippine TV gameplay).
On January 13, 2019, coinciding with the rebrand of AksyonTV to 5 Plus (now known as One Sports), the logo was slightly tweaked, now inverted with a red outline. This style was similar with Kanal 5 in Sweden.
On August 15, 2020, The 5 Network reverted back to its former name, TV5, as the network announced its partnership with sister company, Cignal TV as TV5's main content provider to handle its programming.
On May 20, 2021, coinciding with the launch of TV5's "Iba sa 5" campaign, the network's 2019 logo was changed into a darker coloured red scheme, although the 2019 version is still used as a secondary logo.
One TV
2020 (unused)
On March 8, 2020, TV5 Network announced that 5 would be rebranded as One TV (adopting from Cignal TV's One-branded channels), which was originally scheduled on 13 April 2020. However, because of the COVID-19 pandemic (and the implementation of the enhanced community quarantine), the network postponed it.
In June 2020 (after Metro Manila was placed in general community quarantine), the network announced that the rebrand would be pushed through on July 20, but on July 4, the network officially cancelled the change because of netizens' adverse reaction to the upcoming rebrand as well as the opinions of the network's loyal viewers and fans. Viewers complained that it would have confused them and potentially diminished viewership. Because of this, the plugs of One TV (both on-air and online) were later pulled out of circulation.
MediaQuest Holdings Inc. (29.13%) | Upbeam Investments Inc. (28.87%) | Telemedia Business Ventures Inc. (25%) | Med Vision Resources Inc. (16.67%) | Apollo Broadcast Investors (50%)
