Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1960–1972 1962–1966 1966–1969 1969–1972 1992–1995 1995–1996
1960–1972 1962–1966 1966–1969 1969–1972 1992–1995 1995–1996
1996–1999 2000–2001 2001–2004 2004–2008 2008–2010 2010–2013
1996–1999 2000–2001 2001–2004 2004–2008 2008–2010 2010–2013
2013–2018 (primary), 2018–2020 (secondary) 2018–2019 2019–2021 2021–present 2020 (unused)
2013–2018 (primary), 2018–2020 (secondary) 2018–2019 2019–2021 2021–present 2020 (unused)

TV5 or simply known as 5 is a Philippine free-to-air television and radio network based in Mandaluyong City, with its alternate studios, the analog and digital transmitter is located at Novaliches, Quezon City. The flagship property of TV5 Network, Inc, with Cignal TV, owned by its parent MediaQuest Holdings (PLDT's multimedia arm), as its main content provider, TV5 is owned jointly by MediaQuest and other shareholders with ABS-CBN shows also airing on TV5 since January 24, 2021.

TV5 is also informally referred to as The Kapatid Network; this name was introduced in April 4, 2010.

Associated Broadcasting Corporation

1960–1972

ABC (1960-1972)

On June 19, 1960, ABC was founded and launched by then-The Manila Times owner Chino Roces when it was granted its radio-TV franchise from the Philippine Congress. Its original corporate name was the Associated Broadcasting Corporation.

1962–1966

ABC51960s

In July 1962, ABC launched a television station, DZTM-TV on VHF channel 5, becoming its seventh television station in the Philippines.

1966–1969

TV5 1966

1969–1972

ABC 5 (PH, 1969)

On September 23, 1972, ABC was shut down because of the declaration of martial law by President Ferdinand Marcos.

Associated Broadcasting Company

1992–2008

1992–1999

1992–1995
ABC 5 Logo 1992
Designer:  Atlas, ABC Merchandising Department
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  February 21, 1992

When ABC returned to the airwaves on February 21, 1992, the network used a more known ABC logo with a Pinwheel icon, incorporating the colors red, blue and green colors which makes up a pixel shown on the television and a numerical 5 logo. Terra Daffon, ABC Senior Vice President for Corporate Affairs describes "In Chinese culture it stands for luck turning around to good luck, good fortune, success." It also changed its corporate name to the Associated Broadcasting Company, also known as ABC Development Corporation.

1995–1999
1995–1996
ABC 5 Logo 1995
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  January 1995

In January 1995, the numerical 5 logo was dropped on the logo. ABC also launched its new slogan, "In The Big League".

1996–1999
ABC 5 Logo 1996
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  March 31, 1996

On March 31, 1996, ABC launched its new slogan "Reaching Out To You".

2000–2008

2000–2004
2000–2001
ABC 5 Logo (2000)
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  January 1, 2000
2001–2004
ABC 5 Logo 2001
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Mistral (slogan)
Launched:  March 2001

In March 2001, ABC revived its old slogan "Come Home to ABC", with a new jingle sung by Gino Padilla. The same logo was used in April 2004 with its new slogan "Iba Tayo!".

2004–2008
ABC 5 Logo 2004
Designer:  Unknown
Typography:  Futura BT Pro Condensed Extra Black Italic
Launched:  September 2004

ABC aired its final broadcast at around 22:00 PHT on August 8, 2008, with its late-night newscast Sentro as the last program. A countdown to the network's relaunch followed until 19:00 PHT the next day when it officially rebranded as TV5.

TV5 (first era)

2008–2010

TV5 Philippines 2008
Designer:  Unknown
Typography:  Futura Bold
Launched:  August 9, 2008

On August 9, 2008, ABC was rebranded as TV5. Its name and the logo changed after ABC partnered with MPB Primedia (Media Prima Berhad) to handle its programming. However, the corporate name of the network remained as the Associated Broadcasting Company or ABC Development Corporation until January 23, 2015.

2010–2018 (primary), 2018–2020 (secondary)

2010–2013

TV5 logo 2010
Designer:  Edelbert Lumactao
Typography:  Futura Bold
Helvetica Bold
Launched:  April 4, 2010

On April 4, 2010, TV5 was rebranded as the network itself also launched its Kapatid branding (similar to the Kapamilya and Kapuso branding used by its rivals, ABS-CBN and GMA Network respectively). Its new logo was launched after its acquisition by PLDT's MediaQuest with a red circle with a glow in the top left corner (according to PEP.PH, this represents the fact that they are ready for the finer points of Philippine TV gameplay).

2013–2018 (primary), 2018–2020 (secondary)

TV5 logo 2013
Designer:  Edelbert Lumactao
Typography:  Futura Bold
Helvetica Bold
Launched:  Unknown

The logo adopted a 3D version in 2013 and applied it on-air, although the 2010 2D version oftentimes appeared.

On January 23, 2015, the network changed its corporate name to TV5 Network, Inc.

This logo was still used on its sign-on and sign-off even after the 2018 logo was introduced until May 12, 2020.

Used in the program's TodoMax commercial and in Top 5 Mga Kwentong Marc Logan countdown but with a diffrent text.

The 5 Network

2018–2019

TV5 (Get It on 5) Logo
Designer:  Paulo Correa
Typography:  Futura Bold (logo)
Gotham (on-air)
Launched:  February 17, 2018

TV5 was rebranded to The 5 Network on February 17, 2018.

TV5 (second era)

2019–present

2019–2021

TV5 Logo (2019)
Designer:  Paulo Correa
Typography:  Futura Bold (logo)
Gotham (on-air; 2019-2020)
Nexa (on-air; 2020-2021)
Launched:  January 13, 2019

On January 13, 2019, coinciding with the rebrand of AksyonTV to 5 Plus (now known as One Sports), the logo was slightly tweaked, now inverted with a red outline. This style was similar with Kanal 5 in Sweden.

On August 15, 2020, The 5 Network reverted back to its former name, TV5, as the network announced its partnership with sister company, Cignal TV as TV5's main content provider to handle its programming.

2021–present

TV5 Logo (2021)
Designer:  Paulo Correa
Typography:  Futura Bold (logo)
Raleway (on-air)
Launched:  May 20, 2021

On May 20, 2021, coinciding with the launch of TV5's "Iba sa 5" campaign, the network's 2019 logo was changed into a darker coloured red scheme, although the 2019 version is still used as a secondary logo.

One TV

2020 (unused)

One TV logo

On March 8, 2020, TV5 Network announced that 5 would be rebranded as One TV (adopting from Cignal TV's One-branded channels), which was originally scheduled on 13 April 2020. However, because of the COVID-19 pandemic (and the implementation of the enhanced community quarantine), the network postponed it.

In June 2020 (after Metro Manila was placed in general community quarantine), the network announced that the rebrand would be pushed through on July 20, but on July 4, the network officially cancelled the change because of netizens' adverse reaction to the upcoming rebrand as well as the opinions of the network's loyal viewers and fans. Viewers complained that it would have confused them and potentially diminished viewership. Because of this, the plugs of One TV (both on-air and online) were later pulled out of circulation.

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