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This article is about the commercial TV channel in Poland. For other uses, see TVN.
This page only shows primary logo variants.
For other related logos and images, see:

TVN, (pronounced as tefau-en) is the flagship channel of TVN Discovery Polska, one of the two predominant commercial TV broadcasters in Poland, the other being Cyfrowy Polsat. Originally owned by Grupa ITI, the TVN network of channels was acquired by Scripps Networks Interactive in 2015, which, in turn, was acquired by Discovery, Inc. in 2018.

TVN and its main sister channels TVN7 and TTV primarily compete with Cyfrowy Polsat’s main channels (Polsat, Polsat 2 and TV4), as well as the public broadcaster TVP’s flagship channels, TVP1 and TVP2.

TVN was originally an abbreviation of Telewizja Nowa (New Television), but this full name is no longer used, to avoid confusion with Nowa TV (which is now owned by Cyfrowy Polsat).

Telewizja Wisła

1995–1997

Telewizja Wisła.svg
Designer:  Unknown
Typography:  NeoGram Extended

Telewizja Wisła was a supraregional television in southern Poland, broadcasting from Kraków. It began broadcasting at the end of 1995, and it ceased broadcasting on 3 October 1997.

TVN

1997–present

TVN Poland.svg
Designer:  Unknown
Typography:  Franklin Gothic
News Gothic (2002-2013)
FF DIN (2013-present)

TVN started broadcasting at 7 p.m. on Friday 3 October 1997. The graphics package used at launch was used until 2002. It consisted of the yellow-and-blue TVN logo being formed out of various abstract objects. The onscreen typefaces were Helvetica Black and Helvetica Condensed. Sometimes, Franklin Gothic was also used in the reklama (advertising) bumpers; this font appears in the logo that is used to this day.

A new graphics package, created by German motion design agency Velvet mediendesign, was launched on Sunday 3 March 2002. It consisted of yellow and blue (often concentric) circular discs moving around the screen. The idents ended with a small TVN logo against a yellow or blue background. A new on-screen font, Benton Sans, was introduced that is highly similar to Franklin Gothic. An audio jingle (A♯ F G A♯ F G, in C minor) was also used as a channel ID. This graphics package was eventually retired on 14 December 2007 for the Christmas season, with special idents, but the next graphics package was not introduced until after New Year’s Day 2008.

TVN launched a high-definition feed on 28 August 2007, shortly before its tenth anniversary, thereby becoming the first Polish commercial channel to do so.

Another new graphics package was introduced on Wednesday 2 January 2008, also created by Velvet. (Velvet had created the graphics for competitor Polsat during its 2006 rebrand, which were used until 2019.)

This look featured circles connected to strings (akin to pendulums) animating rapidly across the screen. The channel moved away somewhat from its traditional yellow-and-blue colour palette, shifting to a three-colour scheme of orange, blue and white. Benton Sans remained as the on-screen font. The audio jingle was a modified version of the previous one: B F♯ G♯ B F♯ G♯ in B major, rather than A♯ F G A♯ F G in C minor. On 1 August 2009, TVN moved to the 16:9 broadcast aspect ratio. The ending frame of the idents with the TVN logo was changed.

With the latest rebranding on 1 September 2013, where in a new graphics package was introduced, the shade of yellow and blue was made lighter. This rebrand was commissioned by another German agency, Luxlotusliner. The Luxlotusliner team had previously designed TVN’s 2002–07 graphics at Velvet.

Luxlotusliner would later rebrand three sister channels of TVN: TVN7 in September 2014 (exactly a year after TVN’s rebrand), and iTVN Extra and TTV in February 2015. iTVN Extra’s graphics were influenced by TVN’s, but with a different colour scheme. Luxlotusliner also created Polsat’s new 2019 graphics package. This is a minimalist look that builds on the well-recognised yellow-and-blue TVN logo. In the idents, blue 3D objects against a yellow background morph in various ways before finally forming the TVN logo. In the graphics package, the animation device used is a blinking yellow or blue dot that moves to reveal text.

There are a total of seven idents, each with objects animating and zooming until the TVN logo is formed. Two of these idents, Chains and Water, are also used by iTVN Extra. The onscreen typeface is now the popular FF Din font, which was used by Polsat from 2006 to 2019, and by many Polsat-branded TV channels from 2015 to 2020, and still used by TVN Style. The audio jingle is now A' C' E' E F E in A minor, which is played whenever the dot blinks (including in the logo bug animation), and at the end of the idents.

References