Established in 1988, TV 2 is the largest commercially-funded TV broadcaster in Denmark, though owned by the government; it plays a secondary role to flagship broadcaster DR (much like Germany’s ZDF is to ARD or the British Channel 4 is to BBC). It has used practically the same logo since its inception until 2023, when it was more simplified.
Like its Norwegian namesake, but unlike TV2 in Hungary and other countries, a space is written between ‘TV’ and ‘2’.
1986–1988[]
TV 2 Denmark was originally founded on 30 May 1986, and upon its establishment, it had first begun its test transmissions, but it did not start its official broadcasts until 1 October 1988.
1988–1993[]
On 1 October 1988 TV 2 Denmark completed its test transmissions and were therefore commencing its official broadcasts. At the same time, it introduced a new logo which is designed by Finn Hjernøe.
Clock (1988-1993)
1994–1998[]
Designer:
Lighthouse
Typography:
Unknown
Launched:
January 1, 1994
On January 1st, 1994, TV 2 Denmark changed its graphical look by changing the 1988 logo's colour into brown and it gets placed inside a gold italic rectangle. The new logo made its first appearance during TV 2's New Year's special. The new logo was gradually changed between 1994 and 1995.
1998–2000[]
Designer:
Unknown
Typography:
Interstate
Launched:
May 1998
In the spring of 1998, TV 2 Denmark ended the usage of its golden logo and were eventually started to put the TV 2 Denmark logo inside a pure-red rectangle.
2000–2002[]
Designer:
Unknown
Typography:
Interstate
Launched:
April 1, 2000
On April 1st, 2000, TV 2 Denmark upgraded its 1998 logo with a modified on-air look that makes the 1998 logo become recoloured into blue.
2002–2004[]
Designer:
Unknown
Typography:
Interstate
Launched:
August 2002
In the autumn of 2002, TV 2 Denmark received a final update of its 1998 logo that changes the color into black and along with it, the channel launched the final set of idents that consists of colour signals flashing in various different ways.
2004–2009[]
Designer:
Shiftcontrol
Typography:
Interstate
Launched:
August 30, 2004
On 30 August 2004, TV 2 Denmark got a new minimalist look and a new logo which shows the symbol itself which is simplified slightly at the same time. However, the logo is similar to its 1998 logo.[1]
2009–2011[]
SVG NEEDED
A new look for TV 2 Denmark was launched on 18 September 2009. This time, the logo remained the same, but would now be presented in a red colour and shiny material.
2012–2013[]
SVG NEEDED
This very short-lived logo was used by TV 2 Denmark for only a short time of 22 months from 1 January 2012 to 4 October 2013.
2013–2023[]
Designer:
TV 2 Design Designit Stupid Studio
Typography:
Alright Sans
Launched:
October 5, 2013
On 5 October 2013, TV 2 Denmark discontinued its 2012 rebrand and introduced a new logo that removes the rectangle away and makes the logo remain only with the TV 2 Denmark logo that is now coloured red instead of white. With this new logo, a new look was launched for the channel to coincide with TV 2 Denmark's 25th anniversary. The rectangle was dropped, but the red color was retained, as well as this logo looks similar like the 1988 logo.[2]
On 20 January 2017, TV 2 Denmark introduced a new tagline: "All that we share".
