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Logopedia
1997–2000 2000–2001 2001–2007 2007 2007–2010 2010–2011
1997–2000 2000–2001 2001–2007 2007 2007–2010 2010–2011
2011–2012 2012–2013 2013 2013–2016 2016–2021 2021–present
2011–2012 2012–2013 2013 2013–2016 2016–2021 2021–present

TV 2 Play is the video-on-demand service of TV 2, the largest commercial TV broadcaster in Norway. Originally founded in 1997 as TV 2 Live as a test run, it was officially launched in 2001 as TV 2 WebTV and later rebranded as TV 2 Sumo in 2007, before being renamed to TV 2 Play in 2021.

TV 2 Live (pre-launch)[]

1997–2000[]

TV 2 WebTV[]

2000–2001 (pre-launch)[]

LOGO MISSING

2001–2007[]

After few years of testing and final touches since 1997–1999, TV 2 Live was rebranded as TV 2 WebTV and was finally launched.

TV 2 Sumo[]

2007[]

In 2007, TV 2 WebTV was rebranded to TV 2 Sumo. This name was used until 2021.

2007–2010[]

2010–2011[]

2011–2012[]

2012–2013[]

2013[]

2013–2016[]

2016–2021[]

Designer:  Unknown
Typography:  Flama
Launched:  Unknown

Three years after TV 2’s corporate rebrand in 2013, Sumo switched to the Flama typeface.

TV 2 Play[]

2021–present[]

Designer:  Bold Scandinavia
Typography:  TV 2 Sans
Launched:  Unknown

As part of a broadcaster-wide rebrand on 31 May 2021, wherein TV 2 Norway and its sister channels introduced a new logo scheme, TV 2 Sumo was simultaneously renamed to TV 2 Play. A uniform dark violet colour and custom typeface was introduced for all the channels and properties, replacing the previous colourful logos and Flama font.