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1997–2000 | 2000–2001 | 2001–2007 | 2007 | 2007–2010 | 2010–2011 |
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2011–2012 | 2012–2013 | 2013 | 2013–2016 | 2016–2021 | 2021–present |
TV 2 Play is the video-on-demand service of TV 2, the largest commercial TV broadcaster in Norway. Originally founded in 1997 as TV 2 Live as a test run, it was officially launched in 2001 as TV 2 WebTV and later rebranded as TV 2 Sumo in 2007, before being renamed to TV 2 Play in 2021.
TV 2 Live (pre-launch)[]
1997–2000[]

TV 2 WebTV[]
2000–2001 (pre-launch)[]
LOGO MISSING |
2001–2007[]

After few years of testing and final touches since 1997–1999, TV 2 Live was rebranded as TV 2 WebTV and was finally launched.
TV 2 Sumo[]
2007[]

In 2007, TV 2 WebTV was rebranded to TV 2 Sumo. This name was used until 2021.
2007–2010[]

2010–2011[]

2011–2012[]

2012–2013[]
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2013[]

2013–2016[]

2016–2021[]
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Three years after TV 2’s corporate rebrand in 2013, Sumo switched to the Flama typeface.
TV 2 Play[]
2021–present[]
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As part of a broadcaster-wide rebrand on 31 May 2021, wherein TV 2 Norway and its sister channels introduced a new logo scheme, TV 2 Sumo was simultaneously renamed to TV 2 Play. A uniform dark violet colour and custom typeface was introduced for all the channels and properties, replacing the previous colourful logos and Flama font.
TV 2 Gruppen
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Part of Egmont Group
Current TV channels Video-on-demand Defunct |