TV 2 Play is the video-on-demand service of TV 2, the largest commercial TV broadcaster in Norway. Originally founded in 1997 as TV 2 Live as a test run, it was officially launched in 2001 as TV 2 WebTV and later rebranded as TV 2 Sumo in 2007, before being renamed to TV 2 Play in 2021.
TV 2 Live (pre-launch)[]
1997–2000[]
TV 2 WebTV[]
2000–2001 (pre-launch)[]
LOGO MISSING
2001–2007[]
After few years of testing and final touches since 1997–1999, TV 2 Live was rebranded as TV 2 WebTV and was finally launched.
TV 2 Sumo[]
2007[]
In 2007, TV 2 WebTV was rebranded to TV 2 Sumo. This name was used until 2021.
Three years after TV 2’s corporate rebrand in 2013, Sumo switched to the Flama typeface.
Gray version
Gray icon.
Orange icon.
TV 2 Play[]
2021–present[]
Designer:
Bold Scandinavia
Typography:
TV 2 Sans
Launched:
Unknown
As part of a broadcaster-wide rebrand on 31 May 2021, wherein TV 2 Norway and its sister channels introduced a new logo scheme, TV 2 Sumo was simultaneously renamed to TV 2 Play. A uniform dark violet colour and custom typeface was introduced for all the channels and properties, replacing the previous colourful logos and Flama font.
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