Not to be confused with National Educational Television, the predecessor of PBS in the United States.
Not to be confused with ABC TV, a flagship ANN station from Osaka.
This page only shows primary logo variants. For other related logos and images, see:
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TV Asahi (Japanese: テレビ朝日), shortly known as テレ朝 i.e. Tele Asa, and its acronym EX since 2003, is a Japanese commercial television station serving the Kantō region, broadcasting on virtual channel 5 and UHF digital channel 24 with the call sign JOEX-DTV. The station is owned by TV Asahi Corporation, a subsidiary of TV Asahi Holdings Corporation since 2014.
TV Asahi's studios and offices are located in Roppongi, Minato, Tokyo and is also the flagship station of the All-Nippon News Network, consisting of 25 local affiliates around Japan. Its main competitors are the NHK, Nippon Television, TBS Television, TV Tokyo and Fuji Television.
Nippon Educational Television (NET)[]
1959–1960[]
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February 1, 1959
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TV Asahi traced its origins on July 4, 1957 with Tokyo Educational Television from the private investors that got concessions to transmit the Japanese TV station: Toei Company, New Japan Broadcasting System, KBC and the educational group, Obunsha. Later in October 10, the station changed the name to Nippon Educational Television (NET) to represent the broadcast beyond the capital of Japan, then established on November 1st. NET signed on the air for the first time on February 1, 1959 as an educational station broadcasting on analog channel 10 with the station's original call sign (JOEX-TV) lasting until July 24, 2011. The first logo was a concave figure as a lightning bolt, with the initial letters.
NET Television[]
1960–1977[]
On December 10, 1960, NET introduced a station name, NET Television, to focus gradually not just on educational programs, but general entertainment programs such as dramas, action shows and animes from a variety of studios, such as Toei Animation; since then, NET TV gradually became a company of The Asahi Shimbun group that on November 1, 1973, the station completed its transition to a general station. On January 1, 1970, NET TV, along with MBS, HTB, NBN, KSB and KBC formed a television network known as the All-Nippon News Network. The logo at that time consists of the number ten & the station's name enclosed within a black rounded rectangle, similar to that of contemporary television screens.
TV Asahi[]
1977–2003[]
On April 1, 1977, two years after Osaka-based ABC switched its affiliation from JNN to ANN, NET changed its company name to Asahi National Broadcasting Co., Ltd. (ANB) and its station name to TV Asahi, named after the Asahi Shimbun Company.
1977–1996 (primary), 1996–2001 (secondary)[]
Following a major revamp, TV Asahi introduced a new logo: an origami number ten, consisting of the number one as a stick, and the number zero as a rhombus. Each number has two colours, green on the left and orange to the right; and as for the wordmark, it was orange to match the former's color. Following the introduction of the "Network Symbol" in 1996, the channel 10 symbol was used for miscellaneous purposes and on the sign-on/sign-off ident until 2001.
1996–2003[]
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Futura
Univers
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October 1, 1996
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On October 1, 1996, following the sign-on of ANN's last affiliate Iwate Asahi Television, the "Network Symbol" logo, designed by American designer Tim Girvin, was introduced for TV Asahi's television network and its affiliates, lasting for seven years. The logo consists of five rectangles forming a pinwheel-like symbol in different colours - red, orange, sky blue, navy blue and green - with the circular shadow in yellow and the 1977 wordmark being carried over.
2003–present[]
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Akzidenz Grotesk
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October 1, 2003
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On October 1, 2003, after moving to a new headquarters located in Roppongi Hills, ANB was renamed to TV Asahi Corporation, with a new logo being introduced.
This new logo's "Visual Identity", was designed by British design agency Tomato, who also designed Channel 4's 1996 logo. It is a departure from traditional logo designs, and rectangles called "Block" were developed to respond sounds (in a similar technique to BBC Four's 2002 identity). A Block is also used on TV Asahi's print logo, and its layout can be arranged freely. A new site for the logo, powered by Adobe Flash Player, was also launched on August 1, 2004.
