TV Azteca (abbreviated from Televisión Azteca, S.A.B. de C.V.) is the second-largest mass media network (and before 1993, it was Imevisión) in Mexico, owned by Grupo Salinas. Since its creation, its channels have been separated in twain between Azteca Uno and Azteca 7; created two more national networks afterwards: ADN 40 and A+, including three international networks outside of Mexico.
Before the remaining stations as part of "Imevisión" also entered the tender for the media package, Javier García Rivera designed a logo representing a stylized eagle. Televisión Azteca was founded on August 2, 1993 by Ricardo Salinas Pliego after privatizing Imevisión.
TV Azteca (first era)
When Grupo Salinas was the winner of the media package, some elements were preserved, among them the name of “Televisión Azteca”, as well as the icon of the company, but it was not until the end of 1993 when it was decided to modify it for the first time to "TV Azteca".
In the search for creating a fresher and younger image and influenced by a commercial alliance with the American company NBC, which presupposed the purchase of 10% to 20% of the television by the NBC, in mid-1994 the color was colored eagle logo, taking five of the six colors of the NBC Logo that had Canal Trece, only in reverse order: Green, blue, purple, red and yellow.
With the words «Televisión Azteca» and later «TV Azteca», in Times New Roman typography in Black and on white background.
In this year, his last modification is made after 2 years of giving color to his logo with the same eagle, the words "Televisión Azteca" are abreviated again to "TV Azteca" which is similar to the 1993 logo still retaining it's font text and color.
On Monday, March 7, 2011, the logo was changed and the company's brand was renamed simply as «Azteca»; using the slogan «We are more than television». The purple color was established as the background color, the abbreviations «TV» were removed, the typography was modified and the eagle logo tips were rounded.
TV Azteca (second era)
Since July 31, 2015, the same eagle logo of 2011 is renamed "TV Azteca", retaining its color and font text.
|Part of Grupo Salinas
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