TV Cultura is the largest public television network in Brazil and Latin America based in São Paulo. It is managed by the Fundação Padre Anchieta (Father Anchieta Foundation), a nonprofit organization dedicated to educational programming, run by the state government of São Paulo and broadcasts across the country via satellite.
C2 Cultura[]
1960-1969[]
Before the channel was launched, the channel position was used by C2 Cultura. It was originally managed by the Diários Associados, which also managed TV Tupi (Channel 4) at the time. Because of this, in the first logo appears the "indian woman" of TV Tupi.
TV2 Cultura[]
1969-1972; 1986-1992; 1997-present[]
1969-1972[]
Designer:
Unknown
Typography:
Helvetica Bold
Launched:
Unknown
Then in 1969, the Diários Associados passed control of the station to the current Fundação Padre Anchieta and was relaunched as TV2 Cultura. The logo was radically changed, with the symbol being the one in use until today.
1972-1976[]
SVG NEEDED
Designer:
Unknown
Typography:
Baby Teeth Ajar
Launched:
Unknown
A rare logo used for the start of colored broadcasting in Brazil. It only consisted of the wordmark in the Baby Teeth Ajar font.
1972-1975[]
SVG NEEDED
1975-1976[]
1976-1979[]
Designer:
Unknown
Typography:
Helvetica Bold
Launched:
Unknown
In 1976, they went back to the old symbol, albeit in green.
Rádio e Televisão Cultura[]
1979-1986[]
1979-1984[]
In 1979, TV2 Cultura is renamed to RTC (Rádio e Televisão Cultura).
1984-1986[]
Cultura[]
1986-1992[]
Designer:
Unknown
Typography:
Helvetica Bold
Launched:
Unknown
In 1986, the RTC name became obsolete and the station went back to its old name, TV Cultura.
1992-1997[]
Designer:
Unknown
Typography:
Unknown
Launched:
Unknown
In 1992, the logo went a big change: the symbol is now formed by tiny squares or cubes, the "Cultura" text uses another, more futuristic typeface and the iconic theme song debuted.
1997-2002[]
In 1997, they added the "Fundação Padre Anchieta" text below the logo, with the symbol now being a uniform shape (as opposed to the tiny squares of the previous logo).
2002-2005; 2006-2011[]
Designer:
Unknown
Typography:
Unknown
Launched:
Unknown
2002-2005[]
2005-2006[]
SVG NEEDED
In 2005, the corners of the figure and the wordmark were rounded. In 2006, they reverted back to the 1969 logo
2008-2011[]
Designer:
Unknown
Typography:
Myriad
Launched:
Unknown
In 2008, with the arrival of high-definition and widescreen to the channel, the logo was given a major overhaul.
2011-present[]
Designer:
Unknown
Typography:
Gotham
Launched:
Unknown
In 2011, The logo was slightly updated, with the font changed from Myriad to Gotham, and the symbol now have a darker shade of green.
Current programming
Entertainment: Vitrine | Viola, Minha Viola | Sr. Brasil | Mosaicos | Contos da Meia Noite | Invenção do Conteporâneo | Cultura Livre
Talk-shows: #Provoca | Persona em Foco | Café Filosófico
Reality Shows: Prelúdio
Game shows: Tá Certo?
Kids programming: Quintal da Cultura | Cocoricó
Religious programming: Missa de Aparecida
Movies: Matinê Cultura | Cine Brasil | Mestres do Riso | Cultura Documento
National newscasts: Jornal da Cultura | Jornal da Tarde | Plantão Jornalístico da TV Cultura (sporadically) | Salto para o Futuro
News programming: Roda Viva | Repórter Eco | Manhattan Connection | Matéria de Capa | Retrospectiva | Eleições na TV Cultura (elections)
Sports programming: Cartão Verde
Sports coverage: IndyCar Series
