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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1960-1969 1970-1972 1972-1976 1972-1975 1975-1976 1976-1979
1960-1969 1970-1972 1972-1976 1972-1975 1975-1976 1976-1979
1979-1984 1984-1986 1986-1992 1992-1997 1997-2002 2002-2005; 2006-2011
1979-1984 1984-1986 1986-1992 1992-1997 1997-2002 2002-2005; 2006-2011
2002-2005 2005-2006 2009-2011 2011-present
2002-2005 2005-2006 2009-2011 2011-present

TV Cultura is the largest public television network in Brazil and Latin America based in São Paulo. It is managed by the Fundação Padre Anchieta (Father Anchieta Foundation), a nonprofit organization dedicated to educational programming, run by the state government of São Paulo and broadcasts across the country via satellite.

C2 Cultura

1960-1969

Tvculturabr1960.svg

Before the channel was launched, the channel position was used by C2 Cultura. It was originally managed by the Diários Associados, which also managed TV Tupi (Channel 4) at the time. Because of this, in the first logo appears the "indian woman" of TV Tupi.

TV2 Cultura

1969-1972

Designer:  Unknown
Typography:  Unknown
Cultura1969.png
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Then in 1969, the Diários Associados passed control of the station to the current Fundação Padre Anchieta and was relaunched as TV2 Cultura. The logo was radically changed, with the symbol being the one in use until today.

1972-1976

Designer:  Unknown
Typography:  Unknown
Cultura1972.png
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A rare logo used for the start of colored broadcasting in Brazil. It only consisted of the wordmark in the Baby Teeth Ajar font.

1972-1975

TEVE2ANTIGUANAO.png

1975-1976

TEVE2CUCUIA.png

1976-1979

Designer:  Unknown
Typography:  Unknown
Tvcultura1975.svg

In 1976, they went back to the old symbol, albeit in green.

Rádio e Televisão Cultura

1979-1984

Tvcultura1979.svg

In 1979, TV2 Cultura is renamed to RTC (Rádio e Televisão Cultura).

1984-1986

Tvcultura1984.svg

Cultura

In 1986, the RTC name became obsolete and the station went back to its old name, TV Cultura.

1986-1992

Designer:  Unknown
Typography:  Unknown
TVCULTURA1986.svg

1992-1997

Designer:  Unknown
Typography:  Unknown
Tvcultura logotipo-1992.png
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In 1992, the logo went a big change: the symbol is now formed by tiny squares or cubes, the "Cultura" text uses another, more futuristic typeface and the iconic theme song debuted.

1997-2002

Cultura12.png

In 1997, they added the "Fundação Padre Anchieta" text below the logo, with the symbol now being a uniform shape (as opposed to the tiny squares of the previous logo).

2002-2005; 2006-2011

Designer:  Unknown
Typography:  Unknown
TV Cultura.svg

2002-2005

TV-CULTURA-LOGO.jpg

2005-2006

Tvcultura2005.png
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In 2005, the corners of the figure and the wordmark were rounded. In 2006, they reverted back to the 1969 logo

2009-2011

Cultura logo 2010.svg

In 2009, with the arrival of high deifinition and widescreen to the channel, the logo was given a major overhaul.

2011-present

Cultura logo 2013.svg

In 2011, The logo was slightly updated, with the font changed from Myriad to Gotham, and the symbol now have a darker shade of green.