The channel adopted a toucan as a sort of mascot, stylised into the letter "G".
The logo was updated to include colour in 1972.
In this logo, the channel number has been given more prominence.
In 1985, the station adopted a logo similar that of Rede Globo's; however, instead of a ball in the centre, there is instead an illustration depicting the State of São Paulo.
Gazeta (first era)
In this logo, the wordmark from the 1985 logo was kept; however, a number of lines can be seen "cutting up" wordmark, in a manner not unlike that of IBM.
Created by Fernando Cerqueira Lemos in 1978, this logo (adapted from art on the station's studio building's façade, representing the station's sister assets; a radio station, a TV station & a sports club) was adopted by the station in 1987.
TV Gazeta OM/OM TV Gazeta/TV Gazeta CNT
The logo features three coloured rings, representing the circular points that make up an analog TV picture; however, their usage actually references printing colours - cyan, magenta, yellow and black - as a direct reference to the station's origins.
In 1996, TV Gazeta and Rede CNT signed a partnership, resulting in the name name "CNT Gazeta". The logo is a variation of CNT's original logo.
Rede Gazeta/TV Gazeta (second era)
This logo was only used on the specials TV Ano 50 and Globo 35 Anos.
Due the ending of the partnership between Gazeta and CNT, the station changed its name. The "G" returns to gain prominence, and gains status as a symbol.
The "G" was slightly changed.