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Contents

1965–1966 1966–1976 1976–2008 2008–present
1965–1966 1966–1976 1976–2008 2008–present

Contents

1970–1972 1972–1976 1976–1981 (primary); 1976-1986 (secondary) 1981–1983 1983–1986 1986–1988
1970–1972 1972–1976 1976–1981 (primary); 1976-1986 (secondary) 1981–1983 1983–1986 1986–1988
1988–1990 1991–1992 1992–1994 1994–1995 1996–2000 2000–2004
1988–1990 1991–1992 1992–1994 1994–1995 1996–2000 2000–2004
2005–2008 2008–2014 2014–2015 2015–2021 2021–present
2005–2008 2008–2014 2014–2015 2015–2021 2021–present

TV Globo (stylized as tvglobo), formerly known as Rede Globo (from Rede Globo de Televisão) or simply Globo, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network in the world just behind ABC in the United States and the largest producer of telenovelas.

TV Globo (first era)

1965–1966

Globo Logo 1965.svg
Designer:  Aloisio Magalhães
Typography:  Trajan
Launched:  April 26, 1965

Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star those lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived, as Globo soon expanded its presence.

1966–1976

Globo Logo 1966.svg
Designer:  Mauro Borja Lopes
Typography:  Microgramma
Launched:  Unknown

When Rede Globo launched its channel in São Paulo in 1966 (which replaced the old channel TV Paulista), the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.

Rede Globo de Televisão

1970–1972

Globo 1970.svg
Designer:  Mauro Borja Lopes
Typography:  Microgramma
Launched:  Unknown

Globo became a network (the Rede Globo de Televisão) in 1970, and as such, introduced an extension to its logo. The 7 rings represented the 7 original affiliates of Globo.

Rede Globo

1972–1976

Globo Logo 1974.svg
Designer:  Mauro Borja Lopes
Typography:  Microgramma
Launched:  Unknown

This is a version without the de televisão text. It was launched when Rede Globo started it’s experimental color broadcasts.

1976–2008

Rede Globo (1976) (Print).svg

1976–1981 (primary); 1976-1986 (secondary)

Globo 75.svg
Designer:  Hans Donner
Dolphin Productions
Typography:  ITC Avant Garde
Launched:  March 8, 1976

In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". As such, it could be represented as an illustration for seeing the Earth through the TV screen. It debuted on-screen on March 8th 1976, alongside new programming. This design would later be the basis for the logos that follow.

While the logo used cyan-white gradients, Dolphin Productions in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.

Originally, it seemed that this would be a secondary symbol, as seen in an unused 1975 logo pack, which features an animation with a symbol similar to the one finally used, while its main logo was completely different.

1981–1983

Globo logo 1981.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
NYIT Computer Graphics Lab
Typography:  ITC Avant Garde
Launched:  April 1981

In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).

1983–1986

Rede Globo Logo Fim De Ano 1984.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Pacific Data Images
Typography:  ITC Avant Garde
Launched:  Unknown

In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.

1986–1992

1986–1988
Rede Globo logo 1986.svg
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  Unknown

The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during sign-ons and sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.

1988–1990
Rede Globo logo 1988.svg
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  Unknown

In 1988, the inner sphere no longer has a white reflection, and the metal is now darker.

1991–1992
Rede Globo 1991.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  Unknown

The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the pink on the bottom.

1992–2008

1992–1994
Rede Globo 1992.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  April 8, 1992

On April 6, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent likes kind of gloss.

1994–1995
Rede Globo Logo 1992.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  Unknown
1996–2000
Rede Globo Logo 1996.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  Unknown

In 1996, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.

2000–2004
Globo 2000 clear.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  April 3, 2000

In 2000, the previous logo receives a simplified metallic texture. It was launched on April 3, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.

2005–2008
RedeGlobo2005.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Globograph
Typography:  ITC Avant Garde
Launched:  January 1, 2005

In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in a way. It was launched due to Globo's 40th Anniversary.

Globo

2008–present

Rede Globo (2008) (Print).svg

2008–2014

Logotipo da Rede Globo (2008-2014).png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Roberto Shimose
Typography:  ITC Avant Garde
Launched:  March 30, 2008

In March 30, 2008, the Globo logo silhouette received its biggest redesign since 1975, and the biggest layout update since 1992, few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner. During this era, the network became known as simply Globo although the shorter name was used before 2008 during promos.

2014–2021

2014–2015

Rede Globo logo 2014 2.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Roberto Shimose
Typography:  ITC Avant Garde
Launched:  April 6, 2014

On October 2013, it was leaked in a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014.

The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.

2015–2021

Logotipo da Rede Globo (2015-2021).png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Hans Donner
Roberto Shimose
Typography:  ITC Avant Garde
Launched:  October 2014 (secondary)
March 15, 2015 (primary)

On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded by losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.

TV Globo (second era)

2021–present

TV Globo 2021 azul.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Globo in-house team
Beeld
Typography:  Globobrand
Launched:  December 1, 2021

Since January 2020, Rede Globo, Globosat, Globo.com, Som Livre and DGCorp operations were all merged to form a single company just named Globo. Thus, Rede Globo was rebranded back as TV Globo (or tvglobo) - once the Globo brand solo name was no longer directly related to the network, now one of its several medias.

This logo officially debuted on-air on December 1, 2021 during Jornal Nacional, and features more vibrant colors which take over the full screen. Instead of having a rainbow-colored screen, the whole logo adopts different color palettes. Initially, the blue/orange version was the default version, but now it's only used as the Entertainment on-screen bug and credits logo, while the blue screen version was promoted into the main logo.

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