TV Globo (stylized as tvglobo), formerly known as Rede Globo (from Rede Globo de Televisão) or simply Globo, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network of the world just behind ABC in the United States and the largest producer of telenovelas.
TV Globo (first era)
1965–1966
Designer:
Aloisio Magalhães
Typography:
Trajan
Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star whose lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived, as Globo soon expanded its presence.
1966–1976
Designer:
Mauro Borja Lopes
Typography:
Microgramma
When Rede Globo launched its channel in São Paulo, the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.
Rede Globo de Televisão
1970–1972
Designer:
Mauro Borja Lopes
Typography:
Microgramma
Globo introduced an extension to its logo in 1970. The 7 rings represented the 7 original affiliates of Globo.
Rede Globo
1972–1976
Designer:
Mauro Borja Lopes
Typography:
Microgramma
This is a version without the de televisão text. It was launched when Rede Globo started it’s experimental color broadcasts.
1976–1981
Designer:
Hans Donner Dolphin Productions
Typography:
ITC Avant Garde
In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". It debuted on-screen on March 8th 1976, alongside new programming. This design would later be the basis for the logos that follow.
While the logo used cyan-white gradients, Dolphin Productions in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.
Originally, it seemed that this would be a secondary symbol, as seen in the unused 1975 logo pack, which features an animation with a symbol similar to the one finally used, while its logo was completely different.
In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).
In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.
1986–1992
1986–1989
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during sign-ons and sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.
1989–1990
SVG NEEDED
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
In 1989, the inner sphere no longer has a white reflection, and the metal is now darker.
1991–1992
SVG NEEDED
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the red on the bottom.
1992–2008
1992–1994
SVG NEEDED
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
On April 8, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent likes kind of gloss.
1994–1996
SVG NEEDED
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
1996–2000
SVG NEEDED
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.
2000–2004
SVG NEEDED
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
In 2000, the previous logo receives a simplified metallic texture. It was launched on April 3, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.
2005–2008
SVG NEEDED
Designer:
Hans Donner Globograph
Typography:
ITC Avant Garde
In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in a way. It was launched due to Globo's 40th Anniversary.
2008–present
Designer:
Hans Donner
Typography:
ITC Avant Garde (2008-present)
2008–2014
SVG NEEDED
Designer:
Hans Donner Roberto Shimose
Typography:
ITC Avant Garde
In March 30, 2008, the Globo logo silhouette received its biggest redesign since 1975, and the biggest layout update since 1992, few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner.
Globo
2014–present
2014–2015
SVG NEEDED
Designer:
Hans Donner Roberto Shimose
Typography:
ITC Avant Garde
On October 2013, it was leaked in a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014. During this era, the network became known as simply Globo.
The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.
On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded by losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.
TV Globo (second era)
2021-present (secondary)
Designer:
Unknown
Typography:
Globobrand
Since January 2020, Rede Globo, Globosat, Globo.com, Som Livre and DGCorp operations were all merged to form a single company just named Globo. Thus, Rede Globo was rebranded back as TV Globo (or tvglobo) - once the Globo brand solo name will no longer be directly related to the network, now one of its several medias. In early 2021, TV Globo starts to roll out a secondary logo featuring a new wordmark (with the Globobrand font, first seen in several ocasions since October 2020).
2021 (tentative)
Logo teased by Hans Donner
On October 16, 2020, Hans Donner - who had left its design team some years ago - announced on its private Instagram account he was working on an update of the current Rede Globo 3D logo, teasing some colorful lighting over the white symbol[1]. Curiously at the teaser, the wordmark still uses the ITC Avant Garde font - contrary to the new Globobrand font - and the scan lines colors are different from the latest two logos - which it assumes this is a specific frame of the logo's loop animation in its early stages of development.
Currently it's unknown when the new logo will be unveiled and fully roll-out officially.
