This page only shows primary logo variants. For other related logos and images, see:
|
TV Globo (stylized as tvglobo), formerly known as Rede Globo or simply Globo, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network of the world just behind ABC in the United States and the largest producer of telenovelas.
TV Globo (first era)
1965–1966
| Designer:
|
Aloisio Magalhães
|
|
|
Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star whose lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived, as Globo soon expanded its presence.
1966–1976
| Designer:
|
Mauro Borja Lopes
|
|
|
When Rede Globo launched its channel in São Paulo, the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.
Rede Globo
1970–1972
| Designer:
|
Mauro Borja Lopes
|
|
|
Globo introduced an extension to its logo in 1970. The 7 rings represented the 7 original affiliates of Globo.
1972–1976
| Designer:
|
Mauro Borja Lopes
|
|
|
This is a version without the de televisão text. It was launched when Rede Globo started it’s experimental color broadcasts.
1976–1980
| Designer:
|
Hans Donner
Dolphin Productions
|
|
| Typography:
|
ITC Avant Garde
|
|
In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". It debuted on-screen on March 8th 1976, alongside new programming. This design would later be the basis for the logos that follow.
While the logo used cyan-white gradients, Dolphin Productions in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.
Originally, it seemed that this would be a secondary symbol, as seen in the unused 1975 logo pack, which features an animation with a symbol similar to the one finally used, while its logo was completely different.
1980–2008
|
|
| Typography:
|
ITC Avant Garde
|
|
1980–1983
|
|
| Typography:
|
ITC Avant Garde
|
|
In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).
1983–1986
|
|
| Typography:
|
ITC Avant Garde
|
|
In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.
1986–1992
1986–1989
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during Sign-ons and Sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.
1989–1990
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
In 1989, the inner sphere no longer has a white reflection, and the metal is now darker.
1991–1992
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the red on the bottom.
1992–2008
1992–1994
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
On April 8, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent.
1994–1996
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
1996–2004
1996-2000
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.
2000–2004
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
In 2000, the previous logo receives a simplified metallic texture. It was launched on April 3, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.
2005–2008
| Designer:
|
Hans Donner
Globograph
|
|
| Typography:
|
ITC Avant Garde
|
|
In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in a way. It was launched due to Globo's 40th Anniversary.
2008–present
|
|
| Typography:
|
ITC Avant Garde (2008-present)
|
|
2008–2014
| Designer:
|
Hans Donner
Roberto Shimose
|
|
| Typography:
|
ITC Avant Garde
|
|
In March 30, 2008, the Globo logo silhouette received its biggest redesign since 1975, and the biggest layout update since 1992, few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner.
2014–2015
| Designer:
|
Hans Donner
Roberto Shimose
|
|
| Typography:
|
ITC Avant Garde
|
|
On October 2013, it was leaked in a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014.
The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.
2015–2021
| Designer:
|
Hans Donner
Roberto Shimose
|
|
| Typography:
|
ITC Avant Garde
|
|
On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded, losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.
TV Globo (second era)
2021 (tentative)
| Designer:
|
Hans Donner (3D variation)
|
|
|
Since January 2020, Rede Globo, Globosat, Globo.com, Som Livre and DGCorp operations were all merged to form a single company just named Globo. Thus, both the free-to-air and pay-TV channels started to be operated under the new Canais Globo ("Globo Channels") division. In March 30, 2021, Globo announced officially Rede Globo is being rebranded back as TV Globo (or tvglobo) - once the Globo brand solo name will no longer be directly related to the network, now one of its several medias - introducing a new wordmark (featuring the new Globobrand font), which already was seen in several ocasions since October 2020.
On October 16, 2020, Hans Donner - who had left its design team some years ago - announced on its private Instagram account he was working on an update of the current Rede Globo 3D logo, teasing some colorful lighting over the white symbol[1]. Curiously at the teaser, the wordmark still uses the ITC Avant Garde font - contrary to the new Globobrand font - and the scan lines colors are different from the latest two logos - which it assumes this is a specific frame of the logo's loop animation in its early stages of development.
The network rebrand is expected to debut in April 2021, as TV Globo usually introduced new idents that month.
References
External links
|
|
Current stations:
Amazonas: Rede Amazônica (Itacoatiara, Manaus, Parintins)
Acre: Rede Amazônica (Cruzeiro do Sul, Rio Branco)
Roraima: Rede Amazônica (Boa Vista)
Rondônia: Rede Amazônica (Ariquemes, Cacoal ,Guajará-Mirim, Ji-Paraná, Porto Velho, Vilhena)
Amapá: Rede Amazônica (Macapá)
Pará: Rede Liberal (Altamira, Belém, Castanhal, Itaituba, Marabá, Paragominas, Parauapebas, Redenção, Tucuruí) | TV Tapajós (Santarém)
Tocantins: TV Anhanguera (Araguaína, Gurupi, Palmas)
Maranhão: TV Mirante (Balsas, Caxias, Codó, Imperatriz, São Luís)
Piauí: Rede Clube (Teresina, Floriano)
Ceará: TV Verdes Mares (Fortaleza, Juazeiro do Norte)
Rio Grande do Norte: InterTV (Natal, Mossoró)
Paraíba: TV Cabo Branco (João Pessoa) | TV Paraíba (Campina Grande)
Pernambuco: Globo Nordeste1 (Recife) | TV Asa Branca (Caruaru) | TV Grande Rio (Petrolina)
Alagoas: TV Gazeta (Maceió)
Sergipe: TV Sergipe (Aracaju)
Bahia: Rede Bahia (Barreiras, Feira de Santana, Itabuna, Juazeiro, Salvador, Vitória da Conquista)
Brasília: Globo Brasília1
Goiás: TV Anhanguera (Anápolis, Catalão, Goiânia, Itumbiara, Jataí, Luziânia, Porangatu, Rio Verde)
Mato Grosso: Rede Matogrossense de Comunicação - TV Centro América (Cuiabá, Rondonópolis, Sinop, Tangará da Serra)
Mato Grosso do Sul: Rede Matogrossense de Comunicação - TV Morena (Campo Grande, Corumbá, Ponta Porã)
Espírito Santo: TV Gazeta (Cachoeiro de Itapemirim, Colatina, Linhares, Vitória)
Rio de Janeiro: Globo Rio1 | InterTV (Cabo Frio, Campos dos Goytacazes, Nova Friburgo/Petrópolis) | TV Rio Sul (Resende/Volta Redonda)
Minas Gerais: Globo Minas1 (Belo Horizonte) | TV Integração (Araxá, Ituiutaba, Juiz de Fora, Uberaba, Uberlândia) | EPTV (Varginha) | InterTV (Montes Claros, Coronel Fabriciano/Governador Valadares)
São Paulo: Globo São Paulo1 | TV Diário (Mogi das Cruzes) | EPTV (Campinas, Ribeirão Preto, São Carlos) | TV Fronteira (Presidente Prudente) | TV TEM (Bauru, Itapetininga, São José do Rio Preto, Sorocaba) | TV Tribuna (Santos) | Rede Vanguarda (São José dos Campos, Taubaté)
Paraná: RPC (Cascavel, Curitiba, Foz do Iguaçu, Guarapuava, Londrina, Maringá, Paranavaí, Ponta Grossa)
Santa Catarina: NSC TV (Blumenau, Chapecó, Criciúma, Florianópolis, Joaçaba, Joinville)
Rio Grande do Sul: RBS TV (Bagé, Caxias do Sul, Cruz Alta, Erechim, Passo Fundo, Pelotas, Porto Alegre, Rio Grande, Santa Cruz do Sul, Santa Maria, Santa Rosa, Uruguaiana)
Parent companies of affiliated stations:
Grupo Rede Amazônica | Grupo Liberal | Sistema Tapajós de Comunicação | Grupo Jaime Câmara | Grupo Mirante | Sistema Clube de Comunicação | Sistema Verdes Mares | Rede InterTV | Rede Paraíba de Comunicação | Rede Nordeste de Comunicação | Sistema Grande Rio de Comunicação | Organização Arnon de Mello | Rádio Televisão de Sergipe | Rede Bahia | Rede Matogrossense de Comunicação | Rede Gazeta | Rabbit Participação e Administrações | Rede Integração | Empresas Pioneiras | Grupo Diário | TV Fronteira Paulista | Traffic | Grupo Tribuna | Rede Vanguarda | GRPCOM | NSC Comunicação | Grupo RBS
Former stations:
Moved to RecordTV: TV Serra Sul (current as Canaã TV) (Canaã dos Carajás, Pará) | TV Pericumã (Pinheiro, Maranhão) | TV Rio Turiaçú (Santa Helena, Maranhão) | TV Norte Fluminense (current as RecordTV Interior RJ) (Campos dos Goytacazes, Rio de Janeiro) | TV Leste (Governador Valadares, Minas Gerais)
Moved to SBT: TV Difusora (São Luís, Maranhão) | TV Borborema (Campina Grande, Paraíba) | TV Aratu (Salvador, Bahia) | TV Tibagi (currently a Rede Massa station) (Apucarana, Paraná) | TV Iguaçu (currently a Rede Massa station) (Curitiba, Paraná)
Moved to TV Cultura: TV Altamira (Altamira, Pará) | TV Golfinho (shares affiliation with TV Nova) (Fernando de Noronha, Pernambuco)
Moved to Boas Novas: TV Ajuricaba (Manaus, Amazonas) | TV Guajará (Belém, Pará)
Others: TV Maranhão Central (An independent TV network nowadays) (Santa Inês, Maranhão) | TV Potengi (current as TV Bandeirantes Natal) (Natal, Rio Grande do Norte) | TV Nacional (Current as TV Brasil Capital) (Brasília, Distrito Federal)
Defunct stations:
IPCTV (Japan - Globo Internacional) | TV Mirante (Açailândia | Santa Inês, Maranhão) | TV Paulista (São Paulo)
1Owned-and-operated station (via Canais Globo)
Lean as main station
|
