TV Globo

This page only shows primary logo variants. For other related logos and images, see: Anniversary Character in Promos of Programming Genres and Slogan Horário de Verão Idents Logo Variations Logos in Promos of Programming On-Screen Bugs Plim Plim Promos of Programming Support Unused

Contents
1965–1966	1966–1976	1976–2008	2008–present

Contents
1970–1972	1972–1976	1976–1981 (primary); 1976-1986 (secondary)	1981–1983	1983–1986	1986–1988
1988–1990	1991–1992	1992–1994	1994–1995	1996–2000	2000–2004
2005–2008	2008–2014	2014–2015	2015–2021	2021–present

TV Globo (stylized as tvglobo), formerly known as Rede Globo (from Rede Globo de Televisão) or simply Globo, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network in the world just behind ABC in the United States and the largest producer of telenovelas.

TV Globo (first era)

1965–1966

Designer:  Aloisio Magalhães

Typography:  Trajan

Launched:  April 26, 1965

Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star those lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived, as Globo soon expanded its presence.

1966–1976

Designer:  Mauro Borja Lopes

Typography:  Microgramma

Launched:  Unknown

When Rede Globo launched its channel in São Paulo in 1966 (which replaced the old channel TV Paulista), the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.

Rede Globo de Televisão

1970–1972

Designer:  Mauro Borja Lopes

Typography:  Microgramma

Launched:  Unknown

Globo became a network (the Rede Globo de Televisão) in 1970, and as such, introduced an extension to its logo. The 7 rings represented the 7 original affiliates of Globo.

Rede Globo

1972–1976

Designer:  Mauro Borja Lopes

Typography:  Microgramma

Launched:  Unknown

This is a version without the de televisão text. It was launched when Rede Globo started it’s experimental color broadcasts.

1976–2008

1976–1981 (primary); 1976-1986 (secondary)

Designer:  Hans Donner Dolphin Productions

Typography:  ITC Avant Garde

Launched:  March 8, 1976

In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". As such, it could be represented as an illustration for seeing the Earth through the TV screen. It debuted on-screen on March 8th 1976, alongside new programming. This design would later be the basis for the logos that follow.

While the logo used cyan-white gradients, Dolphin Productions in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.

Originally, it seemed that this would be a secondary symbol, as seen in an unused 1975 logo pack, which features an animation with a symbol similar to the one finally used, while its main logo was completely different.

1981–1983

SVG NEEDED

Designer:  Hans Donner NYIT Computer Graphics Lab

Typography:  ITC Avant Garde

Launched:  April 1981

In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).

1983–1986

SVG NEEDED

Designer:  Hans Donner Pacific Data Images

Typography:  ITC Avant Garde

Launched:  Unknown

In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.

1986–1992

1986–1988

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during sign-ons and sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.

1988–1990

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

In 1988, the inner sphere no longer has a white reflection, and the metal is now darker.

1991–1992

SVG NEEDED

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the pink on the bottom.

1992–2008

1992–1994

SVG NEEDED

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  April 8, 1992

On April 6, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent likes kind of gloss.

1994–1995

SVG NEEDED

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

1996–2000

SVG NEEDED

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

In 1996, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.

2000–2004

SVG NEEDED

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  April 3, 2000

In 2000, the previous logo receives a simplified metallic texture. It was launched on April 3, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.

2005–2008

SVG NEEDED

Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  January 1, 2005

In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in a way. It was launched due to Globo's 40th Anniversary.

Globo

2008–present

2008–2014

SVG NEEDED

Designer:  Hans Donner Roberto Shimose

Typography:  ITC Avant Garde

Launched:  March 30, 2008

In March 30, 2008, the Globo logo silhouette received its biggest redesign since 1975, and the biggest layout update since 1992, few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner. During this era, the network became known as simply Globo although the shorter name was used before 2008 during promos.

2014–2021

2014–2015

SVG NEEDED

Designer:  Hans Donner Roberto Shimose

Typography:  ITC Avant Garde

Launched:  April 6, 2014

On October 2013, it was leaked in a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014.

The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.

• Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças (Portuguese)
• The Branding Source - Globo gets a cleaner globe
• Brand New - New Logo for Rede Globo by Hans Donner and In-house

2015–2021

SVG NEEDED

Designer:  Hans Donner Roberto Shimose

Typography:  ITC Avant Garde

Launched:  October 2014 (secondary) March 15, 2015 (primary)

On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded by losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.

TV Globo (second era)

2021–present

SVG NEEDED

Designer:  Globo in-house team Beeld

Typography:  Globobrand

Launched:  December 1, 2021

Since January 2020, Rede Globo, Globosat, Globo.com, Som Livre and DGCorp operations were all merged to form a single company just named Globo. Thus, Rede Globo was rebranded back as TV Globo (or tvglobo) - once the Globo brand solo name was no longer directly related to the network, now one of its several medias.

This logo officially debuted on-air on December 1, 2021 during Jornal Nacional, and features more vibrant colors which take over the full screen. Instead of having a rainbow-colored screen, the whole logo adopts different color palettes. Initially, the blue/orange version was the default version, but now it's only used as the Entertainment on-screen bug and credits logo, while the blue screen version was promoted into the main logo.

• TV Globo estreia nova identidade visual (Portuguese)

External links

• TV Globo (in Portuguese)
• Livro da Marca Globo (Globo Brand Book) (in Portuguese)