This page only shows primary logo variants. |
TV Globo, branded as tvglobo, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network of the world just behind ABC and the largest producer of telenovelas.
TV Globo (first era)
1965–1966
| DESIGNER Aloisio Magalhães |
TYPOGRAPHY Trajan |
USAGE Official |
Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star whose lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived.
1966–1975
| DESIGNER Mauro Borja Lopes |
TYPOGRAPHY Microgramma |
USAGE Official |
When Rede Globo launched its channel in São Paulo, the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.
Rede Globo
1970–1972
| DESIGNER Mauro Borja Lopes |
TYPOGRAPHY Microgramma |
USAGE Official |
Globo introduced an extension to its logo in 1970. The 7 rings represented the 7 original affiliates of Globo.
1972–1975
| DESIGNER Mauro Borja Lopes |
TYPOGRAPHY Microgramma |
USAGE Official |
This is a version without the de televisão text. It was launched when Rede Globo started his experimental color broadcasts.
1975–1980
| DESIGNER Hans Donner Dolphin Productions |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". This design would later be the basis for the logos that follow. This first version used cyan-white gradients, but some 1977 IDs use a "green" glass texture for it. The on-screen idents were made by Dolphin Productions.
1980–2008
| DESIGNER Hans Donner |
TYPOGRAPHY ITC Avant Garde |
USAGE Secondary/Minor (alongside 3D logos) |
1980–1983
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| DESIGNER Hans Donner NYIT Computer Graphics Lab |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).
1983–1986
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| DESIGNER Hans Donner Pacific Data Images |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.
1986-1989
| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during Sign-ons and Sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.
1989-1990
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| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In 1989, the inner sphere no longer has a white reflection, and the metal is now darker.
1991-1992
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| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the red on the bottom.
1992-1994
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| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
On April 8, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent.
1994–1996
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| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
1996-2000
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| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.
2000–2004
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| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In 2000, the previous logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.
2005–2008
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| DESIGNER Hans Donner Globograph |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in a way. It was launched due to Globo's 40th Anniversary.
2008–present
| DESIGNER Hans Donner |
TYPOGRAPHY ITC Avant Garde (2008-present) |
USAGE Minor (alongside 3D logos; 2008-2013) Alternate (alongside 3D logos; 2013-present) |
2008–2014
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| DESIGNER Hans Donner Roberto Shimose |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
In 2008, the Globo logo received its biggest redesign since 1975, and the biggest layout update since 1992, few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner.
Globo
2014–2015
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| DESIGNER Hans Donner Roberto Shimose |
TYPOGRAPHY ITC Avant Garde |
USAGE Official |
On October 2013, it was leaked a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014.
Created by Hans Donner and in-house, the logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to follow the life, the world, and the viewer." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.
- Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças (Portuguese)
- The Branding Source - Globo gets a cleaner globe
- Brand New - New Logo for Rede Globo by Hans Donner and In-house
2015–present
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| DESIGNER Hans Donner Roberto Shimose |
TYPOGRAPHY ITC Avant Garde |
USAGE Alternate (October 2014 - March 2015) Official (March 2015 - present) |
On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded, losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.
TV Globo (second era)
2021 (tentative)
| DESIGNER Hans Donner (3D variation) |
TYPOGRAPHY Globobrand |
USAGE Official |
Since January 2020, Rede Globo', Globosat', Globo.com', Som Livre' and DGCorp' operations were all merged to form a single company just named Globo. Thus, both the free-to-air and pay-TV channels started to be operated under the new Canais Globo ("Globo Channels") division. When launching the brand of the new company, on December 21st, 2020[1][2], it was discreetly announced Rede Globo will be rebranded back as TV Globo (or tvglobo) - once the Globo brand and symbol will no longer be directly related to the network, which became one of its several medias - showcasing a new wordmark (featuring the new Globobrand font), first seen in October 29, on a TV spot.
In October 16, 2020, Hans Donner - who had left its design team some years ago - announced on its private Instagram account he was working on an update of the current Rede Globo 3D logo, teasing some colorful lighting over the white symbol[3]. Curiously at the teaser, the wordmark still uses the ITC Avant Garde font - contrary to the new Globobrand font - and the scan lines colors are different from the latest two logos - which it assumes this is a specific frame of the logo's loop animation in its early stages of development.
The network rebrand is expected to debut either in January 2021 or in April 2021.
References
- ↑ [httww.instagram.com/p/CJEuACvJ_zN/ A Globo tá diferente!] on Instagram (in Portuguese)
- ↑ [https://www.youtube.com/watch?v=7VioMtBfm_M a globo é feita por pessoas YouTube (in Portuguese)
- ↑ Hans Donner antecipa nova marca da Globo em perfil privado no Instagram (in Portuguese)
External links
- Rede Globo (in Portuguese)
- Livro da Marca Globo (Globo Brand Book) (in Portuguese)
Rede Globo affiliates
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| Current stations: Amazonas: Rede Amazônica (Itacoatiara, Manaus, Parintins) Parent companies of affiliated stations: Former stations: Defunct stations: 1Owned-and-operated station (via Canais Globo)  |
| Channels Members: Grupo Clarín | Unitel | Red Uno | Band | Chilevisión | Mega | Canal 13 | TVN Chile | RCN | Caracol | Teletica | Teleamazonas | Canal Uno | Telecorporación Salvadoreña | Televisa | TV Azteca | Grupo Imagen | Grupo SIPSE | TVN (Panama) | Telemetro | Latina | Panamericana | América | ATV | TV Perú | Venevisión | Univision Communications | Telemundo | Prisa | Grupo Radiorama | DirecTV Latin America | DirecTV Sports | DirecTV Sports 2 | DirecTV Sports + | OnDirecTV | Ve Plus | Ve Plus USA System Cable Members: Former Members:
|
| Institutional Members ATA | ARPA | ABERT | ANATEL (Chile) | ARCHI | ASOMEDIOS | CANARA (Costa Rica) | ACTVE | AER | ASDER | NAB | Cámara de Radiodifusión de Guatemala | Cámara de la Industria de la Radio y Televisión | Unión Nicaragüense de Radiodifusores | Asociación Panameña de Radiodifusión | Asociación Paraguaya de Radiodifusión Privada | Cámara Paraguaya de Estaciones de Radio y Televisión | Sociedad Nacional de Radio y Televisión (Perú) | Asociación Nacional de Broadcasters Uruguayos | Cámara Venezolana de Televisión | Cámara Venezolana de la Industria de la Radiodifusión | Unión de Asociaciones de Radiodifusión de Centro América Television  |
