TV Globo (stylized as tvglobo), formerly known as Rede Globo (from Rede Globo de Televisão) or simply Globo, is a Brazilian free-to-air television network, owned by the media conglomerate Grupo Globo. It was founded on April 26, 1965, by the media proprietor Roberto Marinho, who managed for the rest of his life.
It is the largest commercial television network in Latin America and the second-largest commercial television network in the world, just behind ABC in the United States, making it one of the largest producers of telenovelas, along with Televisa, TV Azteca and Telemundo.
TV Globo (first era)[]
1965–1966[]
Designer:
Aloisio Magalhães
Typography:
None
Launched:
April 26, 1965
It began as a TV station in Rio de Janeiro on channel 4. Its first logo, designed by Aloisio Magalhães, was a 4-point pinwheel star, a reference to the number four. This logo was short-lived as Globo soon expanded its presence nationwide.
1966–1976[]
Designer:
Mauro Borja Lopes
Typography:
None
Launched:
March 24, 1966
When TV Globo began expanding nationwide with the purchase of TV Paulista in São Paulo in 1966 six months earlier, the logo was replaced with a new design by Mauro Borja Lopes. This is the first logo as a global sphere for the Earth (hence, globo, the name taken from its homonymous newspaper) with two meridians and an equator, a form still represented today. In 1968, the network began referring itself as Rede Globo de Televisão after TV Globo Minas launched in Belo Horizonte, which would last for over 53 years.[1]
Rede Globo de Televisão[]
1969–1972[]
Designer:
Mauro Borja Lopes
Typography:
Microgramma
Launched:
September 1969
After the premiere of Jornal Nacional, Rede Globo introduced an extension of its logo in 1970. The seven rings represented the original TV stations of the network: Rio de Janeiro, São Paulo, Salvador (today affiliated with SBT, with TV Bahia as its successor), Belo Horizonte, Porto Alegre and Brasilia (whose affiliation lasted less than a year, and later launched its own station the following year). The text was in the Microgramma typeface.
Rede Globo[]
1972–1976[]
Designer:
Mauro Borja Lopes
Typography:
Microgramma
Launched:
March 31, 1972
In 1972, Globo rebranded to simply Rede Globo, coinciding with its experimental color broadcasts.
1976–2008[]
1976–1981 (primary), 1981–1986 (secondary)[]
Designer:
Hans Donner
Typography:
None
Launched:
March 8, 1976
In 1975, German/Austrian designer Hans Donner was hired to redesign the Globo symbol. The result (similar to CBS' eye logo) consisted of a sphere with a rounded rectangular cutout representing a television screen, and a second sphere within the screen. As such, it could be represented as an illustration for seeing the Earth through the television screen. It debuted on the screen on March 8, 1976, along with new programming at that time. This design would later be the basis for all future logos.
While the logo used cyan-white gradients, Dolphin Productions in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.
Originally, it appeared to be a secondary symbol, as seen in an unused 1975 logo pack, which features an animation with a symbol similar to the one finally used, while its main logo was completely different.
1981–1983[]
BETTER LOGO NEEDED
Designer:
Hans Donner
Typography:
None
Launched:
April 27, 1981
On April 27, 1981, the Globo logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).
1983–1986[]
BETTER LOGO NEEDED
Designer:
Hans Donner
Typography:
None
Launched:
January 1, 1983
In January 1983, the Globo logo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.
1986–1992[]
1986–1989 (primary), 1986–1992 (secondary)[]
Designer:
Hans Donner
Typography:
None
Launched:
April 1986
The Globo logo was given another major facelift in 1986, in which the screen was filled with rainbow-colored gradients. This image variant was mostly seen during sign-ons and sign-offs between 1986-1993. These idents and the next ones were made by Globograph, a company founded by Donner. Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.
1988–1990[]
Designer:
Hans Donner
Typography:
None
Launched:
July 21, 1988
1990–1992[]
Designer:
Hans Donner
Typography:
None
Launched:
December 1990 (first debut in Video Show Special) January 1, 1991 (launch)
The rainbow gradient inside the logo was now formed by triangles (which was retained up until 2008). The gradient was also inverted so the purple was at the top and the pink on the bottom.
1992–2008[]
1992–1994[]
Designer:
Hans Donner
Typography:
None
Launched:
April 5, 1992
On April 5, 1992, the logo was overhauled with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows were also added to the logo, as well as the edges of the "screen" being more rounded and bent.
1994–1996[]
Designer:
Hans Donner Globograph
Typography:
None
Launched:
April 9, 1994
1996–2000[]
Designer:
Hans Donner Globograph
Typography:
None
Launched:
January 1, 1996
In 1996, the previous logo received minor enhancements, becoming darker and receiving bolder lines. The brightness is also emphasized in the new symbol.
2000–2004[]
Designer:
Hans Donner Globograph
Typography:
None
Launched:
April 2, 2000
In 2000, the previous logo received a simplified metallic texture. It was launched on April 2, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.
2004–2008[]
Designer:
Hans Donner Globograph
Typography:
None
Launched:
December 26th, 2004 (first debut) January 1st, 2005 (launch)
A major logo change was made in time for Globo's 40th anniversary and debuted on December 26th, 2004 during that year's edition of Estação Globo prior to its full launch on January 1st, 2005.
2008–present[]
2008–2014[]
Designer:
Hans Donner Roberto Shimose
Typography:
None
Launched:
March 30, 2008
On March 30, 2008, the Globo logo received its biggest redesign since 1976, and its biggest layout update since 1992, a few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to the 16:9 aspect ratio, and the colors were now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified to create a smile effect according to Hans Donner. During this era, the network began referring themselves as Globo, although the shorter name was used before 2008 during promos.
In October 2013, a 111-second animation video was leaked, showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the rollout - in April 2014.
The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", accompanied by a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as an alternate, being often used since 2013.
In October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded by discarding the lilac shadows from the former one. On March 15, 2015, it was promoted to the main logo.
TV Globo (second era)[]
2021–present[]
2021–December 2024[]
Designer:
In-house Beeld
Typography:
None
Launched:
December 1, 2021
Since January 2020, Grupo Globo's entertainment businesses, including Rede Globo, Globoplay, Globosat, Globo.com, and DGCorp operations were all merged to form a single company named Globo. Thus, Rede Globo was rebranded back to TV Globo after 53 years. The Globo brand name by itself was no longer directly related to the network.
This logo officially debuted on-air on December 1, 2021 during Jornal Nacional, and features more vibrant colors which take over the full screen. Instead of the screen being rainbow-colored (a motif used since 1986), it now adopts different color palettes, in addition of the white spheres slightly reflecting the background color - which may or may not be contrasting - on screen applications.
December 2024, April 2025–present (secondary); January–April 2025 (primary)[]
Designer:
In-house Beeld
Typography:
None
Launched:
December 1, 2024 (reveal) January 1, 2025 (official)
With the launch of the traditional "End of Year" campaign foreshadowing the celebratory year of the 100th anniversary of Grupo Globo (and the network’s 60th anniversary), TV Globo updated the color palette of their logo variations, restricting to the main network's colors: Orange for Entertainment, Blue for News and Green for Sports. TV Globo was fully rebranded with some on-screen bug and copyright idents on January 1, 2025.
2025–present[]
Designer:
In-house Beeld
Typography:
None
Launched:
April 2, 2025
On April 2, 2025, prior to their 60th anniversary, TV Globo unveiled a new generic logo to represent the entire network, reintroducing the multicolored gradient screen, to be used in specific and special applications.
Upcoming: 5pm telenovela: Vidas Paralelas (Globoplay original telenovela) Microdrama: Tudo Por Uma Segunda Chance | Cinderela e o Segredo do Pobre Milionário 6pm telenovela: A Nobreza do Amor | Terra da Garoa 7pm telenovela: Coração Acelerado | Próxima Página 9pm telenovela: Quem Ama Cuida
Fantástico' short-length episode series
1990s: A Vida Como Ela É... | A Vida Ao Vivo1 | Retrato Falado2
2000s: Copas de Mel | Papo Irado | Dias de Glória | Homem Objeto | As 50 Leis do Amor | Álbum de Casamento | Sitcom.br | Fazendo História | Damas e Cavalheiros | O Super Sincero | Os 7 Pecados Capitais | Te Quiero América | Sexo Oposto | Cilada3 (remake)
2010s: Agamenon, O Repórter | A Mulher da Sua Vida | Eu Que Amo Tanto | Não Se Apega, Não | Segredos de Justiça | Nelson, Por Ele Mesmo | Infratores | Isso a Globo Não Mostra
Notes
1
Spun-off from Fantástico in 1998
2
A Zorra Total' original segment from 1999, moved to Fantástico in 2000
Parent companies of affiliated stations: Grupo Rede Amazônica | Grupo Liberal | Sistema Tapajós de Comunicação | Grupo Jaime Câmara | Grupo Mirante | Sistema Clube de Comunicação | Sistema Verdes Mares | Rede InterTV | Sistema Tribuna de Comunicação | Rede Paraíba de Comunicação | Grupo Asa Branca | Sistema Grande Rio de Comunicação | Organização Arnon de Mello | Grupo Sergipe de Comunicação | Rede Bahia | Grupo Modesto Cerqueira | Rede Matogrossense de Comunicação | Rede Gazeta de Comunicações | Grupo Folha de Comunicação | Rabbit Participação e Administrações | Rede Integração | Grupo EP | Grupo Diário de Mogi | Grupo Paulo Lima | Traffic | Grupo Tribuna | Rede Vanguarda | GRPCOM | NSC Comunicação | Grupo RBS
International former stations: Defunct: IPCTV (Japan) Others: Telemontecarlo (foreign partner, later sold, now La7) (Italy)
Owned-and-operated station (via Canais Globo) in Bold
Main stations in italic 1Co-owned by Sistema Tribuna de Comunicação 2Co-owned by Grupo Modesto Cerqueira 3Co-owned by Grupo Folha de Comunicação
ATA | ARPA | ABERT | ANATEL (Chile) | ARCHI | ASOMEDIOS | CANARA (Costa Rica) | ACTVE | AER | ASDER | NAB | Cámara de Radiodifusión de Guatemala | Cámara de la Industria de la Radio y Televisión | Unión Nicaragüense de Radiodifusores | Asociación Panameña de Radiodifusión | Asociación Paraguaya de Radiodifusión Privada | Cámara Paraguaya de Estaciones de Radio y Televisión | Sociedad Nacional de Radio y Televisión (Peru) | Asociación Nacional de Broadcasters Uruguayos | Cámara Venezolana de Televisión | Cámara Venezolana de la Industria de la Radiodifusión | Unión de Asociaciones de Radiodifusión de Centro América
