TV Globo

This page only shows primary logo variants. For other related logos and images, see: Anniversary End of Year Genres and Slogan Horário de Verão Idents Logo Variations Logos in Promos of Programming On-Screen Bugs Plim Plim Promos of Programming Support Unused Vem aí

1965–1966	1966–1975	1970–1972	1972–1975	1975–1980	1980–2008	1980–1983
	1986–1989
1983–1986	1986–1989	1989–1990	1991-1992	1992-1994	1994–1996	1996–2000
					2015–present
2000–2004	2005–2008	2008–present	2008–2014	2014–2015	2015–present	2021 (tentative)

TV Globo, branded as tvglobo, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network of the world just behind ABC and the largest producer of telenovelas.

TV Globo (first era)

1965–1966

Designer:  Aloisio Magalhães

Typography:  Trajan

Launched:  Unknown

Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star whose lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived.

1966–1975

Designer:  Mauro Borja Lopes

Typography:  Microgramma

Launched:  Unknown

When Rede Globo launched its channel in São Paulo, the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.

Rede Globo

1970–1972

Designer:  Mauro Borja Lopes

Typography:  Microgramma

Launched:  Unknown

Globo introduced an extension to its logo in 1970. The 7 rings represented the 7 original affiliates of Globo.

1972–1975

Designer:  Mauro Borja Lopes

Typography:  Microgramma

Launched:  Unknown

This is a version without the de televisão text. It was launched when Rede Globo started his experimental color broadcasts.

1975–1980

Designer:  Hans Donner Dolphin Productions

Typography:  ITC Avant Garde

Launched:  Unknown

In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". This design would later be the basis for the logos that follow. This first version used cyan-white gradients, but some 1977 IDs use a "green" glass texture for it. The on-screen idents were made by Dolphin Productions.

Black and white secondary logo. It was replaced by the iconic monochrome Globo logo in 1980.

1980–2008

Designer:  Hans Donner

Typography:  ITC Avant Garde

Launched:  Unknown

1980–1983

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Designer:  Hans Donner NYIT Computer Graphics Lab

Typography:  ITC Avant Garde

Launched:  Unknown

In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (current Pixar Animation Studios).

1983–1986

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Designer:  Hans Donner Pacific Data Images

Typography:  ITC Avant Garde

Launched:  Unknown

In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.

1986-1989

File:Globo86.png

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during Sign-ons and Sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.

1989-1990

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

In 1989, the inner sphere no longer has a white reflection, and the metal is now darker.

1991-1992

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the red on the bottom.

1992-1994

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

On April 8, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent.

1994–1996

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

1996-2000

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.

2000–2004

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

In 2000, the previous logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.

2005–2008

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Designer:  Hans Donner Globograph

Typography:  ITC Avant Garde

Launched:  Unknown

In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in a way. It was launched due to Globo's 40th Anniversary.

2008–present

Designer:  Hans Donner

Typography:  ITC Avant Garde (2008-present)

Launched:  Unknown

2008–2014

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Designer:  Hans Donner Roberto Shimose

Typography:  ITC Avant Garde

Launched:  Unknown

In 2008, the Globo logo received its biggest redesign since 1975, and the biggest layout update since 1992, few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner.

Globo

2014–2015

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Designer:  Hans Donner Roberto Shimose

Typography:  ITC Avant Garde

Launched:  Unknown

On October 2013, it was leaked a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014.

Created by Hans Donner and in-house, the logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to follow the life, the world, and the viewer." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.

• Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças (Portuguese)
• The Branding Source - Globo gets a cleaner globe
• Brand New - New Logo for Rede Globo by Hans Donner and In-house

2015–present

File:Logo-tv-globo-2015.png

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Designer:  Hans Donner Roberto Shimose

Typography:  ITC Avant Garde

Launched:  Unknown

On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded, losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.

TV Globo (second era)

2021 (tentative)

Designer:  Hans Donner (3D variation)

Typography:  Globobrand

Launched:  Unknown

Since January 2020, Rede Globo', Globosat', Globo.com', Som Livre' and DGCorp' operations were all merged to form a single company just named Globo. Thus, both the free-to-air and pay-TV channels started to be operated under the new Canais Globo ("Globo Channels") division. When launching the brand of the new company, on December 21st, 2020, it was discreetly announced Rede Globo will be rebranded back as TV Globo (or tvglobo) - once the Globo brand and symbol will no longer be directly related to the network, which became one of its several medias - showcasing a new wordmark (featuring the new Globobrand font), first seen in October 29, on a TV spot.

Teaser of the upcoming 2021 logo, posted by Hans Donner.

In October 16, 2020, Hans Donner - who had left its design team some years ago - announced on its private Instagram account he was working on an update of the current Rede Globo 3D logo, teasing some colorful lighting over the white symbol. Curiously at the teaser, the wordmark still uses the ITC Avant Garde font - contrary to the new Globobrand font - and the scan lines colors are different from the latest two logos - which it assumes this is a specific frame of the logo's loop animation in its early stages of development.

The network rebrand is expected to debut either in January 2021 or in April 2021.

External links

• Rede Globo (in Portuguese)
• Livro da Marca Globo (Globo Brand Book) (in Portuguese)

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