TV Perú is the Peruvian public television channel and the first in the country, founded on January 17, 1958 as an experimental channel of Ministerio de Educación del Perú with donations from UNESCO that broadcast three times a week and whose first programmes were documentaries on television and the installation of antennas.
Their programming is varied, although with more focus on culture as a public channel and is owned by Instituto Nacional de Radio y Televisión del Perú (IRTP).
Garcilazo de la Vega OAD-TV
TV Perú was originally established on the 22nd floor of the Ministry of Education on January 17, 1958 as OAD-TV/UNESCO Canal 7. The first logo of the channel known publically were simple letters with the call sign of the station at that time in the Futura Black typography.
Televisión del Estado
In 1969, with the transfer of the channel to its current headquarters in Santa Beatríz and in full military dictatorship of Juan Velasco Alvarado, it was renamed "Televisión del Estado" and the logo was a number "7" formed by figures and to the right, the word "tv" in a round typeface, all white on top of a black television screen.
In 1971, Televisión del Estado changed their logo, consisting of a "7" in an extravagant Roman font and above the 7, the word "CANAL" is shown.
ENRAD Perú Canal 7
In 1974, Televisión del Estado was renamed "ENRAD Peru Canal 7" and their logo consisted of three white rings bordered by black with a black circle with a 7 and the word "CANAL" on it's top.
With the arrival of color television in 1978, ENRAD Perú Canal 7's logo was modified, bringing back the "7" in Televisión del Estado's 1969 logo, with some changes. the word "CANAL" was above the 7. With an "TV" written near the 7, and below, the logo of ENRAD Peru on a white oval.
In January 1979, A variant of their logo was made, which consisted of "SIETE" formed by a font similar to the 7 from the previous logo. with the "T" being replaced by the 7 from the previous logo and the word "CANAL" at the top of it.
This logo, along with the previous one, were both used until June of the same year.
In June 1979, ENRAD Perú Canal 7 changed their logo again. which consisted of a blue television, with some small cuts in both left and right. The screen shows "SIETE" similar to that of the previous logo with the same 7, with "CANAL" above.
Radio Televisión Peruana (first era)
In 1980, ENRAD Perú Canal 7 changed their name to "Radio Televisión Peruana". Their first logo consisted of a yellow television with a red background. It includes the word "CANAL" in Helvetica Condensed. and on the right, a "7" is shown, They are both yellow and shadowed.
In 1981, Radio Televisión Peruana changed their logo after a short time. consisting of a red oval with a metallic yellow oval. inside the red oval, the letter "R" is displayed. With various divisions, they subtly form the acronym "RTP (Not to be confused with the Portuguese company of the same acronyms)".
In 1982, Radio Televisión Peruana changed their logo again. It consists of a white square with dark blue-purple border annexed to a light blue-purple striped "7". Inside the white square, the acronym "rtp" is shown in Italics and dark bluish purple.
In 1985, Radio Televisión Peruana was renamed to "TV-Perú" (being the first occurence they use their current name, but without the script.) Their first logo consisted of a modified flag of Peru with "TV-PERU" written in Cooper Black Condensed. and below it, their full name "TELEVISIÓN PERUANA" is written in a Roman font and a light yellow color with a mustard colored border.
In 1986, another logo was used in conjunction with the aforementioned previous logo. This logo was used in 1982 for Radio Televisión Peruana. but the "RTP" acronym is replaced by an "TV" (a bit similar to TVN's logo from the 90s) and the colors became black and white.
In 1988, TV-Perú changed their logo again. It consists of an "7" with an "TV" similar to the one from the previous logo. This served as a transition logo between "TV-Perú" and the return of "Radio Televisión Peruana".
Radio Televisión Peruana (second era)
In February 1989, TV-Perú changed their name back to Radio Televisión Peruana. Their first logo with the name again was the "rtp" from the 1982 logo on top of a slightly inclined blue map of Peru. It was only used on IDs until November of the same year.
In November 1989, Radio Televisión Peruana changed their logo again. It consists of a metallic gray television antenna with the "rtp" in a different font with an metallic yellow color. Above the "t", it displays a star-shaped glow that It emulates the reception of the signal and, below the antenna, their full name "Radio Televisión Peruana" is displayed with a red color.
In August 1990, Radio Televisión Peruana changed their logo again. It consists of a metal sphere cut in a way that forms a "7" and below it, the letters "RTP" are displayed in Helvetica Bold with a golden yellow font and is in 3D.
On January 11, 1993, Radio Televisión Peruana introduced their final logo under the "Radio Televisión Peruana" name. It consists of a light yellow "R", a bright dark blue "t" and a fuchsia "P" with a circle inside it. to the right of the letters, a border colored bright blue is displayed, all in 3D and below, their full name "Radio Televisión Peruana" in Bodoni Condensed is displayed, and below, the word "SATELITE" is displayed, written in Helvetica Bold, italics, and in separate letters.
Televisión Nacional del Perú
On July 5, 1997, with the creation of the IRTP, they definitively abandoned the name of "Radio Televisión Peruana" and was renamed "Televisión Nacional del Perú" or known by the acronym "TNP". Their first logo was a corrugated sun with seven orange-colored square stripes. underneath the sun, their acronym "TNP" is written with an red-white gradient all shaded. and below it, the name "TELEVISIÓN NACIONAL DEL PERÚ" is displayed.
On October 6, 1999, Televisión Nacional del Perú changed their logo again, along with their acronym. It consisted of the new acronym "tn" (instead of "TNP") written in golden color and in 3D surrounded by a ring with the colors red and white, all shaded. and below, their full name "TELEVISIÓN NACIONAL DEL PERÚ" is displayed.
On August 5, 2001, Televisión Nacional del Perú changed their logo again and they return to their old acronym "TNP". It consists of three squares, each with the colors red and white, the colors of the flag of Peru. with the letters "T" and "P" colored white and in the white square, the letter "N" colored red. written with gradients and shadows surrounded by a white shadow, and below them, their full name "TELEVISIÓN NACIONAL DEL PERÚ" is displayed.
In 2002, Televisión Nacional del Perú's logo was modified. It consists of the squares colored golden yellow, the letters being less narrow, with an 3D effect degraded in the "T" and the "P". and the squares become together and below, their full name is now in lowercase.
On December 12, 2005, They changed their logo again as part of the transition between "Televisión Nacional del Perú" and the current "TV Perú". It is the squares from the previous logos. which became red for the first time since 2001. the letters lost the 3D effect, but retained the shadows and gradient borders on the squares. and below, the first letters of each word in the full name is Capitalized. except the "del".
On November 19, 2006, Televisión Nacional del Perú adopted their current name "TV Perú". The reason for changing their name was because the vast majority of Peruvians called them "TV Perú" despite the fact that the name has been discontinued since 1989.
The first logo under "TV Perú" was an representation of a gray-bordered parabolic antenna with the name "TVPerú" written in Myriad Pro Bold and italics at the right. highlighting the tilde-shaped cut in the letter "u" and the letters "TV" together, whose structure would remain until now (except in the first case, which was used until 2019).
The "TV" is gray and the "Perú" is red.
Occasionally, the logo was totally gray or white.
On October 1, 2008, TV Perú's logo was slightly modified. losing it's 3D effect and colored slightly brighter.
On August 5, 2009, as part of a restructuring in the IRTP, TV Perú changed their logo again and the advertising of private companies was eliminated. only transmitting state advertising and spots (this would be preserved until the beginning of 2015). As for their logo, the representation of the satellite dish was removed, the colors are inverted ("TV" colored in red and "Perú" colored in a darker gray color) and in Helvetica and italics. where the "TV" stands out thicker and the tilde is now a slightly inclined tree leaf and located in the upper right of the "u".
In June 2010, TV Perú's logo went in 3D. similar to their 2006 logo.
On November 18, 2010, TV Perú slightly changed their logo. removing the gray and becoming entirely colored red, which would remain in the subsequent logos.
On May 7, 2012, TV Perú changed their logo majorly for the first time in three years (until 2019). It consisted of a representation of a red-and-white cockade and underneath, the name "TV PeRú" is written in a slightly modified Aller font. with the "e" and the "u" enlarged to be the same size as the other letters. The logo was criticized not only for resembling Target's Logo, but for referring to the Partido Nacionalista Peruano (then "Gana Perú") due to the appearance of the white ring of their logo.
Only 10 days after TV Perú changed their logo to the previous one, their logo was changed again. eliminating the logo badge after the controversy.
On the national holiday of 2013, TV Perú slightly modifies their logo. which adds the new IRTP logo to the right side of the logo separated from a gray vertical line. the appearance and spacing of the letters was slightly modified.
On April 22, 2019, TV Perú completely changed their logo for the first time since 2012, and came out much better than the contoversed logo of 2012. It consists of the letters "tvperúpe" ("pe" being the current name of the IRTP) being in Gothic 725 Black, colored in a pastel red color. whose last two letters are framed and perforate a semi-prefect square. (also of a red color pie). For the first time in the history of TV Perú, their name is completely in lowercase. and the "v", for the first time shaded to the top of the "t" instead of joining it. A variant of this logo omits the "perú" from their name in an animation, stylizing an "tvpe". in which the word "tv" is colored red and the "pe" is transparent in color piercing the square.
It was created in the graphic department of the IRTP.
In February 2021, TV Perú's logo was changed to match the new IRTP graphic universe.
The legend "pe" is removed from the square. moving it towards the word tv and being drilled into it.
Despite the change, the tvpe isotype remains intact.
Empresa Nacional de Radio y Televisión del Perú | Empresa Nacional de Cine, Radio y Televisión Peruana | Sistema Nacional de Comunicación Social
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