TV Perú

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Contents
1958–1969	1969–1974	1971–1974	1974–1978	1978–1979	January–June 1979	1979–1980
1980–1981	1981–1982	1982–1985	1985–1988	1986–1988	1988–February 1989	February–November 1989
November 1989–1990	1990–1993	1993–1997	1997–1999	1999–2001	2001–2002	2002–2005
2005–2006	2006–2008	2008–2009	2009–June 2010	June–November 2010	November 2010–2012	May 7–17, 2012
May 17, 2012–2013	2013–2019	2019–2021	2021–present

TV Perú is the Peruvian public television channel and the first in the country, founded on January 17, 1958 as an experimental channel of Ministerio de Educación del Perú with donations from UNESCO that broadcast three times a week and whose first programmes were documentaries on television and the installation of antennas.

It is the oldest Peruvian television channel next to América Televisión, Panamericana Televisión and the disappeared Canal 9 TV El Sol (today ATV).

Their programming is varied, although with more focus on culture as a public channel and is owned by Instituto Nacional de Radio y Televisión del Perú (IRTP).

Garcilazo de la Vega OAD-TV

1958–1969

TV Perú was originally established on the 22nd floor of the Ministry of Education on January 17, 1958 as OAD-TV/UNESCO Canal 7. The first logo of the channel known publically were simple letters with the call sign of the station at that time in the Futura Black typography.

Televisión del Estado

1969–1974

In 1969, with the transfer of the channel to its current headquarters in Santa Beatríz and in full military dictatorship of Juan Velasco Alvarado, it was renamed "Televisión del Estado" and the logo was a number "7" formed by figures and to the right, the word "tv" in a round typeface, all white on top of a black television screen.

1971–1974

In 1971, Televisión del Estado changed their logo, consisting of a "7" in an extravagant Roman font and above the 7, the word "CANAL" is shown.

ENRAD Perú Canal 7

1974–1978

In 1974, Televisión del Estado was renamed "ENRAD Peru Canal 7" and their logo consisted of three white rings bordered by black with a black circle with a 7 and the word "CANAL" on it's top.

1978–1979

With the arrival of color television in 1978, ENRAD Perú Canal 7's logo was modified, bringing back the "7" in Televisión del Estado's 1969 logo, with some changes. the word "CANAL" was above the 7. With an "TV" written near the 7, and below, the logo of ENRAD Peru on a white oval.

January–June 1979

In January 1979, A variant of their logo was made, which consisted of "SIETE" formed by a font similar to the 7 from the previous logo. with the "T" being replaced by the 7 from the previous logo and the word "CANAL" at the top of it.

This logo, along with the previous one, were both used until June of the same year.

1979–1980

In June 1979, ENRAD Perú Canal 7 changed their logo again. which consisted of a blue television, with some small cuts in both left and right. The screen shows "SIETE" similar to that of the previous logo with the same 7, with "CANAL" above.

Radio Televisión Peruana (first era)

1980–1981

In 1980, ENRAD Perú Canal 7 changed their name to "Radio Televisión Peruana". Their first logo consisted of a yellow television with a red background. It includes the word "CANAL" in Helvetica Condensed. and on the right, a "7" is shown, They are both yellow and shadowed.

1981–1982

In 1981, Radio Televisión Peruana changed their logo after a short time. consisting of a red oval with a metallic yellow oval. inside the red oval, the letter "R" is displayed. With various divisions, they subtly form the acronym "RTP (Not to be confused with the Portuguese company of the same acronyms)".

1982–1985

In 1982, Radio Televisión Peruana changed their logo again. It consists of a white square with dark blue-purple border annexed to a light blue-purple striped "7". Inside the white square, the acronym "rtp" is shown in Italics and dark bluish purple.

TV-Perú

1985–1988

In 1985, Radio Televisión Peruana was renamed to "TV-Perú" (being the first occurence they use their current name, but without the script.) Their first logo consisted of a modified flag of Peru with "TV-PERU" written in Cooper Black Condensed. and below it, their full name "TELEVISIÓN PERUANA" is written in a Roman font and a light yellow color with a mustard colored border.

1986–1988

In 1986, another logo was used in conjunction with the aforementioned previous logo. This logo was used in 1982 for Radio Televisión Peruana. but the "RTP" acronym is replaced by an "TV" (a bit similar to TVN's logo from the 90s) and the colors became black and white.

1988–1989

In 1988, TV-Perú changed their logo again. It consists of an "7" with an "TV" similar to the one from the previous logo. This served as a transition logo between "TV-Perú" and the return of "Radio Televisión Peruana".

Radio Televisión Peruana (second era)

1989

In February 1989, TV-Perú changed their name back to Radio Televisión Peruana. Their first logo with the name again was the "rtp" from the 1982 logo on top of a slightly inclined blue map of Peru. It was only used on IDs until November of the same year.

1989–1990

In November 1989, Radio Televisión Peruana changed their logo again. It consists of a metallic gray television antenna with the "rtp" in a different font with an metallic yellow color. Above the "t", it displays a star-shaped glow that It emulates the reception of the signal and, below the antenna, their full name "Radio Televisión Peruana" is displayed with a red color.

1990–1993

In August 1990, Radio Televisión Peruana changed their logo again. It consists of a metal sphere cut in a way that forms a "7" and below it, the letters "RTP" are displayed in Helvetica Bold with a golden yellow font and is in 3D.

1993–1997

On January 11, 1993, Radio Televisión Peruana introduced their final logo under the "Radio Televisión Peruana" name. It consists of a light yellow "R", a bright dark blue "t" and a fuchsia "P" with a circle inside it. to the right of the letters, a border colored bright blue is displayed, all in 3D and below, their full name "Radio Televisión Peruana" in Bodoni Condensed is displayed, and below, the word "SATELITE" is displayed, written in Helvetica Bold, italics, and in separate letters.

Televisión Nacional del Perú

1997–1999

On July 5, 1997, with the creation of the IRTP, they definitively abandoned the name of "Radio Televisión Peruana" and was renamed "Televisión Nacional del Perú" or known by the acronym "TNP". Their first logo was a corrugated sun with seven orange-colored square stripes. underneath the sun, their acronym "TNP" is written with an red-white gradient all shaded. and below it, the name "TELEVISIÓN NACIONAL DEL PERÚ" is displayed.

1999–2001

On October 6, 1999, Televisión Nacional del Perú changed their logo again, along with their acronym. It consisted of the new acronym "tn" (instead of "TNP") written in golden color and in 3D surrounded by a ring with the colors red and white, all shaded. and below, their full name "TELEVISIÓN NACIONAL DEL PERÚ" is displayed.

2001–2006

2001–2002

On August 5, 2001, Televisión Nacional del Perú changed their logo again and they return to their old acronym "TNP". It consists of three squares, each with the colors red and white, the colors of the flag of Peru. with the letters "T" and "P" colored white and in the white square, the letter "N" colored red. written with gradients and shadows surrounded by a white shadow, and below them, their full name "TELEVISIÓN NACIONAL DEL PERÚ" is displayed.

2002–2005

In 2002, Televisión Nacional del Perú's logo was modified. It consists of the squares colored golden yellow, the letters being less narrow, with an 3D effect degraded in the "T" and the "P". and the squares become together and below, their full name is now in lowercase.

2005–2006

On December 12, 2005, They changed their logo again as part of the transition between "Televisión Nacional del Perú" and the current "TV Perú". It is the squares from the previous logos. which became red for the first time since 2001. the letters lost the 3D effect, but retained the shadows and gradient borders on the squares. and below, the first letters of each word in the full name is Capitalized. except the "del".

TV Perú

2006–2009

2006–2008

On November 19, 2006, Televisión Nacional del Perú adopted their current name "TV Perú". The reason for changing their name was because the vast majority of Peruvians called them "TV Perú" despite the fact that the name has been discontinued since 1989.

The first logo under "TV Perú" was an representation of a gray-bordered parabolic antenna with the name "TVPerú" written in Myriad Pro Bold and italics at the right. highlighting the tilde-shaped cut in the letter "u" and the letters "TV" together, whose structure would remain until now (except in the first case, which was used until 2019).

The "TV" is gray and the "Perú" is red.

Occasionally, the logo was totally gray or white.

2008–2009

On October 1, 2008, TV Perú's logo was slightly modified. losing it's 3D effect and colored slightly brighter.

2009–2012

2009–June 2010

On August 5, 2009, as part of a restructuring in the IRTP, TV Perú changed their logo again and the advertising of private companies was eliminated. only transmitting state advertising and spots (this would be preserved until the beginning of 2015). As for their logo, the representation of the satellite dish was removed, the colors are inverted ("TV" colored in red and "Perú" colored in a darker gray color) and in Helvetica and italics. where the "TV" stands out thicker and the tilde is now a slightly inclined tree leaf and located in the upper right of the "u".

June–November 2010

In June 2010, TV Perú's logo went in 3D. similar to their 2006 logo.

November 2010–2012

On November 18, 2010, TV Perú slightly changed their logo. removing the gray and becoming entirely colored red, which would remain in the subsequent logos.

2012–2019

2012

On May 7, 2012, TV Perú changed their logo majorly for the first time in three years (until 2019). It consisted of a representation of a red-and-white cockade and underneath, the name "TV PeRú" is written in a slightly modified Aller font. with the "e" and the "u" enlarged to be the same size as the other letters. The logo was criticized not only for resembling Target's Logo, but for referring to the Partido Nacionalista Peruano (then "Gana Perú") due to the appearance of the white ring of their logo.

2012–2013

Only 10 days after TV Perú changed their logo to the previous one, their logo was changed again. eliminating the logo badge after the controversy.

2013–2019

On the national holiday of 2013, TV Perú slightly modifies their logo. which adds the new IRTP logo to the right side of the logo separated from a gray vertical line. the appearance and spacing of the letters was slightly modified.

2019–present

2019–2021

On April 22, 2019, TV Perú completely changed their logo for the first time since 2012, and came out much better than the contoversed logo of 2012. It consists of the letters "tvperúpe" ("pe" being the current name of the IRTP) being in Gothic 725 Black, colored in a pastel red color. whose last two letters are framed and perforate a semi-prefect square. (also of a red color pie). For the first time in the history of TV Perú, their name is completely in lowercase. and the "v", for the first time shaded to the top of the "t" instead of joining it. A variant of this logo omits the "perú" from their name in an animation, stylizing an "tvpe". in which the word "tv" is colored red and the "pe" is transparent in color piercing the square.

It was created in the graphic department of the IRTP.

2021–present

In February 2021, TV Perú's logo was changed to match the new IRTP graphic universe.

The legend "pe" is removed from the square. moving it towards the word tv and being drilled into it.

Despite the change, the tvpe isotype remains intact.