TV Pink, sometimes referred to as RTV Pink, is a Serbian commercial terrestrial television channel owned by the Pink Media Group. On-air since September 16, 1994, it is considered one of Serbia's most influential media outlets.
1994–2004[]
Designer:
Unknown
Typography:
Cartoon Bold
Launched:
September 16, 1994 Reintroduced June 2, 2003
Ever since the beginning, the splat was used as the basis of the logo, with the wordmark being initially set in the Cartoon Bold font. A minor variant, with the smaller wordmark, was introduced as a secondary variant and on-screen bug in June 2003 after the very short-lived 2003 logo was retired.
After the next logo was officially introduced in 2004, this one would coexist with it in some places up until 2013, especially on the back covers of albums issued by Grand Production (with which it was affiliated before 2014, and again from 2022 to 2025).
May–June 2003[]
Designer:
Unknown
Typography:
Unknown
Launched:
May 26, 2003
Used for a week in mid-2003, plausibly from May 26 to June 2, 2003. This logo would be utilized as part of the design for the Pink BH logo (which launched that week), which, more or less, has been in use to the present day. The logo was allegedly replaced after numerous complaints from viewers over the disappearance of the "splat". However, Pink BH was not affected by the "reversal", which not only brought the splat back, but also introduced a slightly different version.
Originally registered as a trademark in August 2001, this logo premiered on February 12, 2004 on-screen. It was also seen on credits after a basketball match that was aired live on December 22, 2002. Around late 2003, it began being used on the website; it was occasionally seen on the air as well throughout 2003. It was also used on sister channels Pink M, Pink Plus, and Pink Extra until May 2013.
Up until December 21, 2019 it was used as a crawl headline separator on the lower third during Nacionalni Dnevnik. The wordmark, itself also seen on teletext until 2017, survives on the logo of Pink Family as well as the teletext of Pink Plus.
2012–present[]
SVG NEEDED
Designer:
Doctor Fried
Typography:
Gotham
Launched:
September 3, 2012
A major change to the logo occurred at 16:30 CEST on September 3, 2012, with the new ad break bumper being aired earlier in the day as well. With it, the channel finally received a normal graphics package after using randomly arranged bumpers in the prior years, though tendencies towards such bumpers began to show up later in the logo's lifespan. Although the shape of the splat itself has remained, it gained a 3D effect and the wordmark became lowercase for the first time.
