1962–1963
This is thought to have been designed in 1962 for test marketing, and was first used in commerce on January 22, 1963.
1963–1967
This logo was first used in commerce on March 21, 1963.
1967–1979
1979–2008
Designed by Landor Associates.
2008–2020

In 2008, the Tab font became bolder. In October 2020, The Coca-Cola Company announced that Tab will be discontinued at the end of the year.
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