Tab

1963 (test marketing)	1963–1967	1966–1979	1979–199?	1980–2020

1963 (test marketing)

Designer:  Unknown

Typography:  Unknown

Launched:  January 22, 1963

1963–1967

Designer:  Robert Sidney Dickens of Dickens Design Group

Typography:  Custom

Launched:  March 21, 1963

1966–1979

Print version

Version used on cans

1979–199?

Designer:  Landor Associates

Typography:  Unknown

Launched:  1979

1980–2020

In 1980, a variation of the 1979 logo began to be used that was more rounded and less squat. From the mid-80s until the mid-90s (with the exception of Tab Clear) this began to be used more on packaging than its original version, which went unseen after ~1996. In October 2020, The Coca-Cola Company announced that Tab would be discontinued at the end of the year.