1962-1963 (test marketing)

Tab - Early 1963.svg

This is thought to have been designed in 1962, and was first used in commerce on January 22, 1963.


Tab - 1963 -except this is actually the 1963 logo-.svg

This logo was first used in commerce on March 21, 1963.


Tab - 1960s -long-.svg


Tab logo.svg

Designed by Landor Associates.


Tab 2008.svg

In 2008, the Tab font became bolder, in 2020 The Coca-Cola Company announce that they're going to discontinue Tab at the end of the year.

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