1962-1963 (test marketing)
This is thought to have been designed in 1962, and was first used in commerce on January 22, 1963.
This logo was first used in commerce on March 21, 1963.
Designed by Landor Associates.
In 2008, the Tab font became bolder, in 2020 The Coca-Cola Company announce that they're going to discontinue Tab at the end of the year.