This page only shows primary logo variants. For other related logos and images, see:
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| 1962–1985 | 1973–1985 | 1985–1992 | 1992–1994 | 1994–2016 | 2016–present |
1962–1975 (print), 1962-1985 (signage)
A number of locations continued to use this logo in their signage until the mid-1980s.
1975–1985
This logo was first used in December 1975.
1984-1994
1984–1992
Some older locations continued to use this logo until the early-to-mid-2010s.
1992–1994
1994–2016
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In April 1994, Taco Bell introduced a new logo designed by Lippincott. This version retains the same concept of its 1985 predecessor, but appears to be based on the secondary logo from 1992. Despite being discontinued in 2016, this logo is still seen at several locations, and was also used for the Taco Bell Arena until 2019, when it was renamed the ExtraMile Arena.
2016–present
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On November 14, 2016, Taco Bell revealed a revamped version of its logo to coincide with the opening of its flagship restaurant in Las Vegas. Designed in-house with help from Lippincott (who designed the 1994 version), this logo sees the bell symbol revised and changed to different shades of purple, with the wordmark in a new sans serif font.
| U.S. restaurant chains: Banh Shop | KFC (SoCal) | Pizza Hut (Express | WingStreet) | Taco Bell (Express) | The Habit Burger Grill International chains: Former chains:  |
| Predecessors: Kraft Foods, Inc. | The H. J. Heinz Company Cheeses and Spreads Condiments and Sauces Beverages Convenience foods and baking goods Baby Foods and Nutrition Former brands:
1 US & Canada brand licensee. International brand hold by Mondelēz International/Jacobs Douwe Egberts.  |
