| This page only shows primary logo variants. For other related logos and images, see: /Other |
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| 1962–1972 | 1972–1984 | 1984–1992 | 1992–1994 | 1994–2016 | 2016–present |
1962–1972
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1972–1985
1985–1992
1992–1994
1994–2016
A cleaner version of the 1985 and 1992 logos was introduced in April 1994, and was the restaurant chain's main logo for 22 years. It was designed by Lippincott.
2016–present
To coincide with the launch of its flagship restaurant in Las Vegas, Taco Bell introduced a newly revamped version of its logo on November 14, 2016. The typeface on the text was changed to a sans-serif typeface and made black, and the bell icon was modified by removing the pink and yellow colors to become all purple, among other changes. The new logo was created in collaboration with Lippincott and Taco Bell’s internal design group.
| U.S. restaurant chains: KFC (Other | PFK | SoCal) | Pizza Hut (Other | Express | Pasta Hut) | Taco Bell (Other | Express) | WingStreet International chains: Former chains:  |
