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This page only shows primary logo variants.
For other related logos and images, see:
1962–1974 (primary); 1962–1981 (signage) 1971–1985 1984-1994 1992–1994 (alternate) 1994–2016 2016–present
1962–1974 (primary); 1962–1981 (signage) 1971–1985 1984-1994 1992–1994 (alternate) 1994–2016 2016–present

1962–1974 (primary); 1962–1981 (signage)[]

Taco Bell - 1962
Designer:  Unknown
Typography:  Unknown
Launched:  March 21, 1962

New locations used this logo for their signage until 1981, while some previous locations had this logo up to 1988.

1971–1985[]

Taco Bell - 1975
Designer:  Unknown
Typography:  Macbeth
Launched:  December 1971

As of 2021, this is still used at a location in Santa Barbara, California (though the 1994 logo is used as an external sign near it).[1]

1984–1994[]

Taco Bell - 1985
Designer:  S&O Consultants
Typography:  Unknown
Launched:  February 6, 1984 (first use) [2]
May 17, 1984 (public reveal)[3]

In a Los Angeles Times piece from December 7, 1982 on San Francisco design firm S&O Consultants, chairman Robert Ohrenschall confirmed S&O had “just been” hired to redesign Taco Bell’s image.

Some older locations continued to use this logo until the early-to-late-2010s, however some locations continue to use this logo. This includes Scottsdale, Arizona, Aberdeen, North Carolina, Monterey, California, Cary, North Carolina, and Columbus, Ohio.[4][5]

Two unknown locations began to use this logo some time in June and July 1984 respectively,[6] [7] whilst its earliest known use for franchise materials internally is January 1, 1985.[8]

1992–1994 (alternate)[]

Taco Bell - 1992 (stack)
Designer:  Unknown
Typography:  Unknown
Launched:  October 15, 1991 (registered) [9]
February 1, 1992 (first use)

This logo was used in tandem with the previous logo in promotional materials.

1994–2016[]

Taco Bell
Designer:  Lippincott & Margulies
Typography:  Custom (probably Frutiger Ultra Black (modified))
Launched:  February 28, 1994

In 1994, Taco Bell introduced a new logo designed by Lippincott & Margulies. This version retains the same concept of its 1984 predecessor but appears to be based on the secondary logo from 1992.

Despite being discontinued in 2016, this logo is still used at several locations, and was also used for the Taco Bell Arena until 2019, when it was renamed the ExtraMile Arena.

2016–present[]

Taco Bell 2016
Designer:  Lippincott
Typography:  Gotham Bold
Launched:  November 14, 2016

On November 14, 2016, Taco Bell revealed a revamped version of its logo to coincide with the opening of its flagship restaurant in Las Vegas. Designed in-house with help from Lippincott (who designed the previous logo), this logo sees the bell symbol revised and changed to different shades of purple, with the wordmark in a new sans serif font.

References[]

  1. jackrobertskun (20 June 2021). A Taco Bell in Santa Barbara, CA that still has the bell, old sign, and a fourth window.. Reddit. Retrieved on March 31, 2022.
  2. Taco Bell Registation Certificate. uspto.gov (6 June 1984). Retrieved on February 23, 2024.
  3. Taco Bell introducing 1984 logo. Newspapers.com (17 May 1984). Retrieved on August 24, 2022.
  4. TheOpus (25 March 2022). The sign at the Monterey, CA Taco Bell. Reddit. Retrieved on December 3, 2023.
  5. Mike Kalasnik (3 November 2023). The sign at the Aberdeen, NC Taco Bell. Flickr. Retrieved on December 12, 2023.
  6. Taco Bell location on June 6, 1984 - flip to page two for date. uspto.gov (6 June 1984). Retrieved on February 23, 2024.
  7. Taco Bell location on July 16, 1984 - flip to page two for date. uspto.gov (16 July 1984). Retrieved on February 23, 2024.
  8. TACO BELL RESTAURANT PRELIMINARY PUD 12.16.1991 P AND Z BOARD HEARING - 51-90A - REPORTS - RECOMMENDATION/REPORT W/ATTACHMENTS - pages 19 and 20. records.fcgov.com (16 December 1991). Retrieved on February 23, 2024.
  9. Taco Bell Trademark. uspto.gov (15 October 1991). Retrieved on February 23, 2024.

External links[]

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