A number of locations continued to use this logo in their signage until the mid-1980s.
1975–1985
Designer:
Unknown
Typography:
Macbeth
Launched:
December 1975
This logo was first used in December 1975. As of 2021, this is still used at a location in Santa Barbara, CA (though the 1994 logo is used as an external sign near it).[1]
1985-1994
Designer:
Unknown
Typography:
Unknown
Launched:
February 1985
Some older locations continued to use this logo until the early-to-mid-2010s.
In April 1994, Taco Bell introduced a new logo designed by Lippincott. This version retains the same concept of its 1984 predecessor but appears to be based on the secondary logo from 1992.
Despite being discontinued in 2016, this logo is still used at several locations, and was also used for the Taco Bell Arena until 2019, when it was renamed the ExtraMile Arena.
On November 14, 2016, Taco Bell revealed a revamped version of its logo to coincide with the opening of its flagship restaurant in Las Vegas. Designed in-house with help from Lippincott (who designed the previous logo), this logo sees the bell symbol revised and changed to different shades of purple, with the wordmark in a new sans serif font.
