This page only shows primary logo variants. For other related logos and images, see:
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| 1962–1985 | 1972–1985 | 1985–1994 | 1992–1994 (secondary logo) | 1994–2016 | 2016–present |
1962–1985
A number of locations continued to use this logo in their signage until the mid-80's.
1972–1985
1985–1994
Some older locations continued to used this logo until the late 2000s to the early-mid 2010s.
1992–1994 (secondary logo)
1994–2016
| DESIGNER Lippincott |
TYPOGRAPHY Unknown |
USAGE Official |
A cleaner version of the 1985 and 1992 logos was introduced in April 1994, and was the restaurant chain's main logo for 22 years. It was designed by Lippincott. This logo is still used at many locations, and for the Taco Bell Arena until it was renamed the ExtraMile Arena in 2019.
2016–present
| DESIGNER Lippincott |
TYPOGRAPHY Gotham Bold |
USAGE Official |
To coincide with the launch of its flagship restaurant in Las Vegas, Taco Bell introduced a newly revamped version of its logo on November 14, 2016. The typeface on the text was changed to a sans-serif typeface and made black, and the bell icon was modified by removing the pink and yellow colors to become all purple, among other changes. The new logo was created in collaboration with Lippincott and Taco Bell’s internal design group.
| U.S. restaurant chains: The Habit Burger Grill | KFC (SoCal) | Pizza Hut (Express | Pasta Hut) | Taco Bell (Express) | WingStreet International chains: Former chains:  |
