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A cleaner version of the 1985 and 1992 logos was introduced in April 1994, and was the restaurant chain's main logo for 22 years. It was designed by Lippincott.
To coincide with the launch of its flagship restaurant in Las Vegas, Taco Bell introduced a newly revamped version of its logo on November 14, 2016. The new logo was created in collaboration with Lippincott and Taco Bell’s internal design group.
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