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A cleaner version of the 1985 and 1992 logos was introduced in April 1994, and was the restaurant chain's main logo for 22 years. It was designed by Lippincott.
To coincide with the launch of its flagship restaurant in Las Vegas, Taco Bell introduced a newly revamped version of its logo on November 14, 2016. The typeface on the text was changed to a sans-serif typeface and made black, and the bell icon was modified by removing the pink and yellow colors to become all purple, among other changes. The new logo was created in collaboration with Lippincott and Taco Bell’s internal design group.
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