This page only shows primary logo variants.
For other related logos and images, see:


Tacobell60s Tacobelllogo1972 Tacobelllogo1985 Taco Bell - 1992 Taco Bell Taco Bell 2016
1962–1972 1972–1985 1985–1994 1992–1994 (secondary logo) 1994–2016 2016–present



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A number of locations continued to use this logo in their signage until the mid-80's.





1992–1994 (secondary logo)

Taco Bell - 1992


Taco Bell

A cleaner version of the 1985 and 1992 logos was introduced in April 1994, and was the restaurant chain's main logo for 22 years. It was designed by Lippincott. This logo is still used at many locations, and for the Taco Bell Arena until it was renamed the ExtraMile Arena in 2019.


Taco Bell 2016

To coincide with the launch of its flagship restaurant in Las Vegas, Taco Bell introduced a newly revamped version of its logo on November 14, 2016. The typeface on the text was changed to a sans-serif typeface and made black, and the bell icon was modified by removing the pink and yellow colors to become all purple, among other changes. The new logo was created in collaboration with Lippincott and Taco Bell’s internal design group.

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