In 1992, the first Taco Bell opened the Mexican market in Mexico City. Its food had to be changed or renamed due to its Mexican food not exactly matching the traditional food in the country, thus forcing all its locations to shut down two years later. After a 13-year hiatus, Taco Bell reopened in 2007 in Monterrey selling more American food, such as French fries and soft-serve ice cream, but due to low patronage, Taco Bell left the Mexican market in 2010. Currently, there's an unrelated Taco Bell located in Tijuana, Mexico.
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