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Clément-Talbot (1903); Talbot (first era since 1904)
Talbot was founded in 1903 by Clément Talbot. Its first products were automobiles that were assembled in London. It was originally a French brand, but British carmakers used British and non-French parts. The brand's original name was Clément-Talbot, but it was shortened to just Talbot in 1904.
As the production of Talbot vehicles in London is large, the brand was renamed "Talbot London" in 1908.
Talbot became Sunbeam in 1935. It built sophisticated sports sedan versions of the Rootes Group's cars from 1935 to 1954. The brand was bought by the Rootes Brothers in early 1935 and reorganized it so that Talbot could become a brand like the others of the Rootes Group.
In 1938, after a few years of consideration, the Rootes brothers abandoned plans to manufacture large luxury cars under the Sunbeam brand, added the name changed the name to Sunbeam-Talbot and put that new name on cars built in the city of North Kensington.
Talbot (second era)
After the financial collapse of Sunbeam Talbot, Antonio Lago, the manager of Suresnes, organized a purchase by the management of the French operation. Antonio Lago created Talbot sports cars and included it in Grand Prix races. Lago continued the Talbot business until 1958 when the factory was defunct.
In the PSA Groupe, they started using the Talbot emblem on the old models created by Simca and Chrysler.