Target Corporation

This article is about the parent company of Target Stores. For Target's former parent store, once this company's namesake, which existed from 1902 to 2001, see Dayton's.



1902–1903	1903–1910	1910–1911	1911–1953	1953–1967


1967–1969	1969–2000	199?–2000	2000–2004	2004–present

Goodfellow’s[]

1902–1903[]

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Dayton Dry Goods Co.[]

1903–1910[]

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On May 25, 1903, Goodfellow’s was officially renamed Dayton Dry Goods Co. after a buyout by one of its owners, G.D. Dayton.

1910–1911[]

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The Dayton Company[]

1911–1953[]

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Designer:

Unknown

Typography:

Custom

Launched:

July 17, 1911

1953–1967[]

Designer:

In-house

Typography:

Custom

Launched:

November 1953

Dayton Corporation[]

1967–1969[]

Designer:

Unimark International
In-house

Typography:

Unknown

Launched:

August 1967

As The Dayton Company began to diversify following the founding of B. Dalton Bookseller in 1966, the group decided to go public and change its name. This logo would become better known for its use by subsidiary Dayton's beginning in August 1968.

Dayton-Hudson Corporation[]

1969–2000[]

Designer:

Vance Jonson of
Unimark International

Typography:

Unknown

Launched:

1969

By the time of the Dayton Corporation's merger with Detroit-based J. L. Hudson in 1969, their new symbol had been used to identify the Dayton's store chain for just over a year. To avoid redundancies, the rechristened Dayton–Hudson Corporation adopted a new "amaranth" symbol, retaining Unimark for the account. Coincidentally, a similar logo would be used by CBC beginning in 1992.