This article is about the parent company of Target Stores. For Target's former parent store, once this company's namesake, which existed from 1902 to 2001, see Dayton's.
As The Dayton Company began to diversify following the founding of B. Dalton Bookseller in 1966, the group decided to go public and change its name. This logo would become better known for its use by subsidiary Dayton's beginning in August 1968.
By the time of the Dayton Corporation's merger with Detroit-based J. L. Hudson in 1969, their new symbol had been used to identify the Dayton's store chain for just over a year. To avoid redundancies, the rechristened Dayton–Hudson Corporation adopted a new "amaranth" symbol, retaining Unimark for the account.
