Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1962–1968 1968–present 1968–1972 1972–1973 1973–2004 2004–2018 2018–present
1962–1968 1968–present 1968–1972 1972–1973 1973–2004 2004–2018 2018–present

1962–1968[]

Target Logo 1962
Designer:  Stewart K. Widdess
Typography:  Unknown
Launched:  May 1, 1962

1968–present[]

Target
Designer:  Eugene Bellini of
Unimark International
Typography:  None
Launched:  December 4, 1968

1968–1972[]

Target - 1968 (text)
Designer:  Eugene Bellini of
Unimark International
Typography:  Helvetica Black Oblique (modified)
Launched:  December 4, 1968

On December 4, 1968, a design system commissioned by Chicago-based design firm Unimark International was made public starting with Target's print ads. Unimark had already been contracted by Target parent company Dayton's in 1967 to develop a new look for themselves. Due to that success, the Unimark staff were retained as design consultants for the Target account (and later for parent Dayton Hudson Corporation upon its founding in 1969). Despite changing in 1973, Target's supermarkets used this wordmark in advertisements until 1974, and an identical logo was used by Australian clone Target Australia in 1970. The Helvetica typeface has been used in Target’s branding since the modern bullseye’s introduction in 1968.

1972–2004[]

1972–1973[]

Target - 1972

This logo was first rolled out in late February 1972.

1973–2004[]

Target - 1973

This logo was first seen in February 1973 as an alternate of the 1972 logo, however by the end of that year it had entirely replaced it in advertising. Despite being superseded in 2004, this logo still remained on SuperTarget and Pharmacy Target until 2006, Target Greatland until 2009, and Target Center until 2015. This logo was retained by almost all locations opened during its tenure until they were renovated between 2018 and 2022, but a few older locations still use it to this day.

2004–present[]

2004–2018[]

Target logo
Designer:  Unknown
Typography:  Helvetica Neue (logo)

HelveticaForTarget (corporate, 2014–present)

Launched:  Unknown

As with the previous logo, this still appears as a handful of stores, but is being phased out and replaced with the current one as more stores are renovated.

In 2014 Target announced it had minted its own proprietary font, "HelveticaForTarget," a modification of Helvetica Neue.

2018–present[]

Target 2018
Designer:  Unknown
Typography:  HelveticaForTarget Bold
Launched:  September 3, 2018

The company's name is now rendered in lowercase letters. This logo is not seen on their website nor some new stores (except for some converted Greatland and Super ones). It instead uses the plain 1968 icon.

External links[]

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