This article is about the American department store chain. For Target's parent company, see Target Corporation. For other stores of this name, see Target.
On December 4, 1968, a design system commissioned by Chicago-based design firm Unimark International was made public, starting with Target's print ads. Unimark had already been contracted by Target's parent company, Dayton's, in 1967 to develop a new look for themselves. Due to that success, the Unimark staff were retained as design consultants for the Target account (and later for parent Dayton Hudson Corporation upon its founding in 1969). Despite changing in 1973, Target's supermarkets used this wordmark in advertisements until 1974, and an identical logo was used by the Australian clone Target Australia in 1970. The Helvetica typeface has been used in Target’s branding since the modern bullseye’s introduction in 1968.
This logo was first seen in February 1973 as an alternative to the 1972 logo; however, by the end of that year, it had entirely replaced it in advertising. Despite being superseded in 2004, this logo remained on SuperTarget and Target Pharmacy until 2006, Target Greatland until 2009, and Target Center until 2015. Most locations bearing this logo were renovated between 2018 and 2023. This logo made a special appearance on promotional Stranger Things "Welcome to Hawkins" signage seen at Targets across America between September and October 2025.
2004–present[]
Starting in 2004, the shade of red was changed from #ED1C2E to #CC0000, and the icon became the primary logo, with wordmark versions used secondarily.
