Taster's Choice



1966-1971	1966-1982 (United States), 1976-1982 (Canada)	1971-1976 (Canada)	1982-1998 (United States), 1986-1998 (Canada)	1982-1986 (Canada)


1996-2008 (Canada), 1998-2009 (United States)	2008-present (Canada)	2009-2014 (United States)	2014-present (United States)

1966-1971 (Canada)[]

Taster's Choice was initially introduced by Nestlé in Toronto, Ontario, Canada in mid-October 1966.

1966-1982 (United States), 1976-1982 (Canada)[]

Designer:

Lippincott & Margulies

Typography:

Custom

Launched:

December 5, 1966

It became available in the United States in early December 1966, first being test-marketed in Cleveland, Ohio.

1971-1976 (Canada)[]

1982-1998 (United States), 1986-1998 (Canada)[]

Designer:

Bob Cruanas for
The Schechter Group

Typography:

Custom

Launched:

1982

1982-1986 (Canada)[]

1996-2008 (Canada), 1998-2009 (United States)[]

BETTER LOGO NEEDED

The Nescafé name was added to Canadian labels in 1996, and to American labels in 2003.

2008-present (Canada)[]

2009-2014 (United States)[]

2014-present (United States)[]

V • T • E

Nestlé

V • T • E

Cereal Partners Worldwide

Part of Nestlé and General Mills

Notes:
¹International rightsholder, North American rights held by General Mills.

Direct sales store brands:
Boutique Nespresso | Kit Kat Chocolatory | Kopenhagen · Brasil Cacau

V • T • E

Froneri

Part of Nestlé and PAI Partners

Subsidiary: Dreyer's Grand Ice Cream

V • T • E

D'Onofrio

Part of Froneri (Nestlé and PAI Partners)

Predecessors: P&A D'Onofrio S.A.

Ice cream brands:
D'Ono:
Sandwich (Mini) | Copa | Jet | Bombones

D'Onito
Tricolor | Napolitano | ChocoCappucino | ChocoCaramelo

Sin Parar
Lúcuma | Fresa Maracuyá | Centro Liquido

D'Onofrio Aventuras
Emoticaritas | Copa K-Bana | Crea-Turas

Hogareños:
Peziduri | Tornado | Vialetto

Alaska
Alaska Mousse | Alaska Fresh

Other assets:
Heladería D'Onofrio¹ | El Parque D'Onofrio | D'OnoBox

Defunct assets: Stop!¹ | ToGo | D'OnoFest | Concierto En Casa D'Onofrio

Notes

¹	Under license by Unifood.
²	Exclusive in Mass.

V • T • E

Nestlé Frigor

Part of Froneri (Nestlé & PAI Partners)

V • T • E

Nestlé Savory

Part of Froneri (Nestlé & PAI Partners)

Ice cream brands:
Los de Siempre:
Chocolito | Crocanty | Egocéntrico | LollyPop

Danky:
21 | Nogatonga | Volcano

Other assets:
Club de Playa | Heladería Savory¹ | Juega y Aprende

Defunct assets: City Slide | Stop!¹ | Zoo Savory

Notes

¹	Under license from Unifood.
²	Previously made by Chamonix.

Notes

¹	Under license from Mondelēz International.
²	Under license from Sánchez Cano.
³	North American licensee. International rights held by General Mills.
⁴	Under license from Müller.

Notes
¹Made by Associated British Foods outside of the US.
²Under license from eponymous cafe chain.
³Made by Ferrero in the United States.
⁴Made by The Hershey Company in the United States.
⁵Acquired from Warner Bros. Discovery.
⁶Joint-venture with PAI Partners.
⁷Joint-venture with San Miguel Corporation.
⁸Previously made by Hucke in Chile.
⁹Made in Chile by CCU.