Tele Sena

1991-1997[]

The Tele Sena was launched in November 1991. In several promos and commercials, this Tele Sena logo had a variety of colors, according to a certain particular date, but always with the same format: a rectangle in perspective with a name Tele, and a ball with the name Sena. Above you can see one of the various variations colors of Tele Sena.

1997-2023[]

1997-1999[]

The logo adopts it's current format, with the rectangle modified, and the Tele Sena word has been changed.

1999-2001[]

The logo adopts it's current color, blue.

2001-2023[]

2023-present[]

V • T • E

Grupo Silvio Santos

Sistema Brasileiro de Televisão

Capitalization and Lottery
Tele Sena (Liderança Capitalização) | Baú da Felicidade

¹The remaining assets are owned by Grupo Massa.
²The remaining assets are owned by Sistema Vanguarda de Comunicação.
³The remaining assets are owned by Sistema Araçá de Comunicação.
⁴Joint-venture with Telefónica, on its final iteration.
⁵Joint-venture with Superplayer.
⁶Joint-venture with Grupo Record and RedeTV!.
⁷The remaining assets were owned by Grupo Paulo Machado de Carvalho.
⁸Acquired by Magazine Luiza.
⁹Later acquired by Caixa Econômica Federal and BTG Pactual.
¹⁰Operated by Diários Associados via TV Alterosa.

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