Teledoce (formerly stylized as Tele 12, Canal 12 or Teledoce Televisora Color), also known as La tele, is an Uruguayan television network owned by the local Grupo Disco Uruguay. Founded in 1962, it was the last privately-owned network to be launched. Its programming is generalist, based mostly on entertainment, magazines, soap operas and newscasts. The channel is partly affiliated to Argentina's eltrece, broadcasting some of its programs.
Tele 12 (first era)[]
April 1962 (experimental broadcasts)[]
SVG NEEDED
Designer:
Unknown
Typography:
Custom; likely handwritten
Launched:
12 April 1962
During its first months on-air, Teledoce (stylized as Tele 12) changed its logos often. Its first logo, used during its experimental broadcasts, consisted only of its name in a simple, likely handwritten, typeface.
May 1962 (launch)[]
Designer:
Unknown
Typography:
Custom
Launched:
2 May 1962
Upon the channel's launch in 2 May 1962, a new logo was presented, which included a crescent moon and a 13-ray sun, reflecting its slogan "De 12 a 12 sintonice Tele 12".
Teledoce (first era)[]
1962-1963[]
Designer:
Unknown
Typography:
Custom (note: it could appear with other typefaces)
Launched:
31 May 1962
Later in May, a new logo was revealed, consisting on the wordmark Teledoce above 2, overlapping rings. This base design had many variants used in varying times.
Canal 12 (first era)[]
1963[]
Sometime around 1963, the channel became identified as Canal 12 and changed its logo to a numeral 12 inside a circle, itself inside a television screen.
Tele 12 (second era)[]
1963-1967[]
1963-1965[]
Designer:
Unknown
Typography:
Custom
Launched:
27 October 1963
In October 1963, the channel returned to its Tele 12 denomination and introduced a new logo, consisting on the Tele 12 and Montevideo wordmarks inside a rounded rectangle. Atop it was an illustration of a worker using a studio camera, which completed a complex and dynamic logo, as it could appear in other positions.
1965-1967[]
Designer:
Unknown
Typography:
Custom
Launched:
2 May 1965
By 1965, on the channel's 3rd anniversary, the logo was simplified by removing the worker illustration.
1967-1971[]
1967-1968[]
Designer:
Unknown
Typography:
Helvetica Bold
Launched:
3 April 1967
In 1967, the logo was replaced by a filled circle containing the Tele and 12 wordmarks of varying heights.
1968–1971[]
SVG NEEDED
Designer:
Unknown
Typography:
Helvetica Bold
Launched:
15 April 1968
By 1968, the former logo (now with a white border) was placed inside a white-bordered square, itself placed inside a black square.
Canal 12 (second era)[]
1971-1974[]
1971-1972[]
Designer:
Unknown
Typography:
Custom
Launched:
30 December 1971
In December 1971, Tele 12 returned to the Canal 12 denomination and changed its logo to a serif 12 numeral placed inside a television screen.
1972-1974[]
Designer:
Unknown
Typography:
Custom
Launched:
4 March 1972
In 1972, the television screen was replaced by a circle, retaining the serif 12 inside.
In 17 April 1974, Teledoce introduced a stylized 12 numeral as its logo, which was accompanied by its name below or to the left (the typeface in which it was written varied depending on the year). Initially, it was double-lined, separated by a thin, white line; in 1977, it was simplified. In October 1980, it returned to its double-lined form.
Upon arrival of color television, on 5 May 1981, Teledoce became Teledoce Televisora Color and introduced one of its most iconic logos, consisting on a customized 12, initially made of multiple, rainbow-colored dots. It also included a "ghost"-like effect to the right.
1983–1995[]
1983-1989[]
Designer:
Unknown
Typography:
Custom
Launched:
2 May 1983
On 2 May 1983, to celebrate Teledoce's 21st anniversary, the number 12 was solidified into a yellow numeral with a black border.
1989-1995[]
SVG NEEDED
Designer:
Unknown
Typography:
Custom
Launched:
20 May 1989
By 1989, the logo gained gold-like gradients.
Teledoce (third era)[]
1995–2000[]
SVG NEEDED
Designer:
Unknown
Typography:
Custom ITC Avant Garde Demi
Launched:
21 April 1995
In 1995, Teledoce Televisora Colored was renamed as simply Teledoce, and gained a new logo inspired by that of 20th Century Fox, with the 12 numeral placed above a 3D structure and various lights shining into it.
2000–2001[]
SVG NEEDED
Designer:
Unknown
Typography:
Custom ITC Avant Garde
Launched:
1 January 2000
In 2000, with the dawn of the third millennium, the logo was placed inside a metallic-looking border.
2001–2004[]
Designer:
Unknown
Typography:
Custom Helvetica
Launched:
4 August 2001
In 2001, while some idents showed only the 12 numeral (albeit simplified), the main logo was now placed inside a sticker-like border.
Ident
Teledoce/La Tele[]
2004–2019[]
2004[]
BETTER LOGO NEEDED
Designer:
Unknown
Typography:
Myriad Bold
Launched:
19 April 2004
In 2004, Teledoce changed its logo alongside editorial changes, and began being referred to as La tele. A new logo was created, which abandoned the 12 wordmarks used since 1971. The new logo consisted on a "plate" with the text tele inside (with the last "e" attached to the right of the "plate"), with the Teledoce wordmark placed below.
2004–2012[]
SVG NEEDED
Designer:
Unknown
Typography:
Myriad Bold
Launched:
29 December 2004
Later in 2004, the logo was simplified and became two-dimensional.
2012–2013[]
Designer:
Unknown
Typography:
Myriad Bold Trajan Bold
Launched:
2 May 2012
In 2012, for the channel's 50th anniversary, the logo was accompanied by a giant number 5 to the left. Both were colored bold.
2013–2019[]
Designer:
Unknown
Typography:
Myriad Bold
Launched:
1 January 2013
Once the 50th anniversary celebrations ended, the number 5 was removed, but the logo remained gold.
2019–present[]
2019–2022[]
SVG NEEDED
Designer:
Unknown
Typography:
Hurme Geometric Sans 4 Bold (modified)
Launched:
1 May 2019
In 2019, the logo was modernized. The "tele" wordmark (now white, in the Hurme Geometric Sans 4 Bold typeface, and with the "t" lacking the top "stem") was placed above a circle with a blue gradient.
Print logo
2022[]
SVG NEEDED
Designer:
Unknown
Typography:
Hurme Geometric Sans 4 Bold (modified)
Launched:
1 May 2022
In May 2022, for the channel's 60th anniversary, a giant number "6" was added to the left of the logo. The color changed from blue to purple.
2022–present[]
SVG NEEDED
Designer:
Unknown
Typography:
Hurme Geometric Sans 4 Bold (modified)
Launched:
1 June 2022
After the end of the 60th anniversary celebrations, the "6" was removed, but the color scheme from the anniversary logo was kept.
Disco | Devoto
Former: Disco Natural | SuperCenter | Chip | Dumbo | Circo | Minimax | Zaffari | Super Uno | Supermercado Hiper Ahorro Self-service stores and mini-markets Devoto Express
Former: Disco Fast Hypermarkets Géant
Former: Maximercado | Hipercentro Devoto | Hipermercado La Cabaña Shopping center Centro Comercial Parque Roosevelt Products Precio Líder | Gift Card (Home) | Tarjeta Más | Hipercard (VIP) | Hipermás Santander
Former: Disco Card | Hiperkids Services Fresh Market (Disco | Devoto | Géant | Tu Barcito | La Pizzería | Foodie's) | Home (Disco | Devoto) | Self Checkout | Mi Descuento | Disco al Auto | Disco Ya! | Devoto Ya!
Former: Viaje Más | Videoclub (Disco | Devoto) | Disco Express | Disco a Bordo | Devoto Entregas | Devoto Ring | Devoto Net | Acumulá Vayas Donde Vayas | Beneficios Extra Commercial promotions Feria de Frutas y Verduras | Feria de Quesos y Fiambres | Todo a $ 25 y $ 30 (Disco | Devoto | Géant) | Todo a $ 30 | Semana del Congelado | Tu Surtido | Pintó Pascuas | Puntaje Extra | Oferta del Día | Alerta Naranja | Géant al 50 % | Soy Moda
Former: Te Descontamos el IVA | La Juguetería de Géant | Imagen y Sonido | Super Combos Disco | Llevalo con Promo | Compromiso Disco Media Teledoce | Nuevo Siglo (TV | NOW | Internet) | Disco Radio | Devoto Radio | Géant Radio
Anteriores: TV12 | Teledos1 | Latinoamérica Televisión | Teledoce HD | Nuevo Siglo HD | NS PPV | NS App | NS Web
Corporate Social Responsibility Programa Vida Saludable | Valores | Premios GDU
Former: Ecos Others Hiperviajes | Salón del Vino Géant | Six or Less (Six+)
Former: Farmashop2 | Revista Calidad de Vida
Notes: 1An asset partially operated by Teledoce between 1990 and 2006, before the company's integration into Grupo Disco. It was transferred to Televisión Nacional, which closed it in 2012. 2An asset owned by Devoto between 1989 and 2001, until the company's integration into the Disco Group. It currently remains in the hands of the supermarket's founding family.
