Telefónica

Contents
1924–1984	1984	1984	1984–1993
1993–1998	1998–present	1998–2010	2010–present

Telefónica is a Spanish multinational telecommunications company operating using three main consumer brands: Movistar in Spain and Latin America, O₂ in certain European countries (most notably Germany and the United Kingdom) and Vivo in Brazil.

Compañía Telefónica Nacional de España

1924–1984

Telefónica

1984

June–July 1984

Designer:  Taula de Disseny

Typography:  Gill Sans MT

First version of the logo, used from June to July 1984.

July–November 1984

Designer:  Taula de Disseny

Typography:  Gill Sans MT

Second version of the logo, used from July to November 1984.

1984–1993

Designer:  Taula de Disseny

Typography:  Gill Sans MT

1993–1998

Designer:  Unknown

Typography:  Gill Sans MT

Variant with black background

Variant with the color palette of MoviLine

1998–present

Designer:  FutureBrand

Typography:  Custom wordmark

The basic Telefónica wordmark, used since 1998.

1998–2010

Designer:  FutureBrand

Typography:  Custom wordmark

This color scheme was used both for the corporate brand and for their services.

2010–present

Designer:  Interbrand Doyle Dane Bernbach

Typography:  Custom wordmark

This color scheme started being used after the Telefónica brand was phased out from their services (in favor of the Movistar, O2 and Vivo brands) and became the corporate brand for the group, also endorsing the three main brands.

Variant with background

See also

• Movistar
• Vivo
• O₂
• Telefónica MoviLine (now defunct)