Logopedia
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1924–1984 1984 1984 1984–1993
1924–1984 1984 1984 1984–1993
1993–1998 1998–2010 2010–2021 2021–present
1993–1998 1998–2010 2010–2021 2021–present

Telefónica is a Spanish multinational telecommunications company operating using three main consumer brands: Movistar in Spain and Hispanic America, O2 in certain European countries (most notably Germany and the United Kingdom) and Vivo in Brazil. It is the 8th-largest telecommunications company in the world, and the second-largest outside China or India, after América Móvil of Mexico, its principal competitor in Latin America.

Compañía Telefónica Nacional de España[]

1924–1984[]

Tf 84

Telefónica[]

1984[]

Telefónica 1984 1
Designer:  Taula de Disseny
Typography:  ITC Avant Garde (modified)
Launched:  June 1984

First version of the logo, used from June to July 1984.

1984[]

Telefónica 1984 2
Designer:  Taula de Disseny
Typography:  ITC Avant Garde (modified)
Launched:  July 1984

Second version of the logo, used from July to November 1984.

1984–1993[]

Telefónica 1984 3
Designer:  Taula de Disseny
Typography:  Gill Sans MT
Launched:  November 1984

1993–1998[]

Telefónica 1993
Designer:  Estudio CIAC
Typography:  Gill Sans MT
Launched:  Unknown

1998–2021[]

1998–2010[]

Telefonica-Logo
Designer:  Diefenbach Elkins
Typography:  Custom wordmark
Launched:  1998

This color scheme was used both for the corporate brand and for their services.

2010–2021[]

Telefónica logo 2010
Designer:  Interbrand
Doyle Dane Bernbach
Typography:  Custom wordmark
Launched:  Unknown

This color scheme started being used after the Telefónica brand was phased out from their services (in favor of the Movistar, O2 and Vivo brands) and became the corporate brand for the group, also endorsing the three main brands.

2021–present[]

Telefónica 2021
Designer:  Superunion
Telefónica in-house brand team
Typography:  TT Hoves Bold
Launched:  April 23, 2021

On April 23, 2021, at the 2021 General Shareholders' Meeting, the president of Telefónica, José María Álvarez-Pallete, presented the new logo in homage to the company's image in the 80s.

See also[]


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