Logopedia
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Logopedia
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1924–1984 1984 1984 1984–1993 1993–1998
1924–1984 1984 1984 1984–1993 1993–1998
1998–2021 1998–2010 2010–2021 2021–present
1998–2021 1998–2010 2010–2021 2021–present

Telefónica is a Spanish multinational telecommunications company operating using three main consumer brands: Movistar in Spain and Hispanic America, O2 in certain European countries (most notably Germany and the United Kingdom) and Vivo in Brazil. It is the 8th-largest telecommunications company in the world, and the second-largest outside China or India, after América Móvil of Mexico, its principal competitor in Latin America.

Compañía Telefónica Nacional de España

1924–1984

Tf 84.jpg

Telefónica

1984

Telefónica 1984 1.svg
Designer:  Taula de Disseny
Typography:  Gill Sans MT
Launched:  June 1984

First version of the logo, used from June to July 1984.

1984

Telefónica 1984 2.svg
Designer:  Taula de Disseny
Typography:  Gill Sans MT
Launched:  July 1984

Second version of the logo, used from July to November 1984.

1984–1993

Telefónica 1984 3.svg
Designer:  Taula de Disseny
Typography:  Gill Sans MT
Launched:  November 1984

1993–1998

Telefónica 1993.svg
Designer:  Estudio CIAC
Typography:  Gill Sans MT
Launched:  Unknown

1998–2021

Telefónica.svg
Designer:  FutureBrand
Typography:  Custom wordmark
Launched:  Unknown

The basic Telefónica wordmark, used until 2021.

1998–2010

Telefonica-Logo.svg
Designer:  FutureBrand
Typography:  Custom wordmark
Launched:  Unknown

This color scheme was used both for the corporate brand and for their services.

2010–2021

Telefónica logo 2010.svg
Designer:  Interbrand
Doyle Dane Bernbach
Typography:  Custom wordmark
Launched:  Unknown

This color scheme started being used after the Telefónica brand was phased out from their services (in favor of the Movistar, O2 and Vivo brands) and became the corporate brand for the group, also endorsing the three main brands.

2021–present

Telefónica 2021.svg
Designer:  Superunion
Telefónica in-house brand team
Typography:  TT Hoves
Launched:  April 23, 2021

On April 23, 2021, at the 2021 General Shareholders' Meeting, the president of Telefónica, José María Álvarez-Pallete, presented the new logo in homage to the company's image in the 80s.

See also


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