Telefónica is a Spanish multinational telecommunications company operating using three main consumer brands: Movistar in Spain and Hispanic America, O2 in certain European countries (most notably Germany and the United Kingdom) and Vivo in Brazil. It is the 8th-largest telecommunications company in the world, and the second-largest outside China or India, after América Móvil of Mexico, its principal competitor in Latin America.
Compañía Telefónica Nacional de España
1924–1984
Telefónica
1984
Designer:
Taula de Disseny
Typography:
ITC Avant Garde (modified)
Launched:
June 1984
First version of the logo, used from June to July 1984.
1984
Designer:
Taula de Disseny
Typography:
ITC Avant Garde (modified)
Launched:
July 1984
Second version of the logo, used from July to November 1984.
This color scheme started being used after the Telefónica brand was phased out from their services (in favor of the Movistar, O2 and Vivo brands) and became the corporate brand for the group, also endorsing the three main brands.
On April 23, 2021, at the 2021 General Shareholders' Meeting, the president of Telefónica, José María Álvarez-Pallete, presented the new logo in homage to the company's image in the 80s.
