Telefónica

Telefónica is a Spanish multinational telecommunications company operating using three main consumer brands: Movistar in Spain and Spanish America, O₂ in certain European countries (most notably Germany and the United Kingdom) and Vivo in Brazil.

This is in contrast to other European telecom multinationals such as Vodafone, Orange S.A., Deutsche Telekom and Telenor, which operate almost entirely using a single consumer brand, sometimes with minor naming variations in different countries.

1924–1984	June–July 1984	1984–1993	July–November 1984	November 1984–1993
1993–1998	1998–present	1998–2010	2010–present

Compañía Telefónica Nacional de España

1924–1984

Telefónica

June–July 1984

1984–1993

July–November 1984

November 1984–1993

1993–1998

Alternative version

MoviLine (1993–1995)

Moviline1.jpg

MoviLine (1995–1999)

MoviLine (1999)

Movistar1.jpg

MoviStar (1995–1998)

MoviStar (1998)

1998–present

The basic Telefónica wordmark, used since 1998.

1998–2010

This color scheme was used both for the corporate brand and for their services.

Telefónica MoviLine (1998–2003)

Telefónica MoviStar (1998–2004)

Movistar (2004–2010)

2010–present

This color scheme started being used after the Telefónica brand was phased out from their services (in favor of the Movistar, O2 and Vivo brands) and became the corporate brand for the group, also endorsing the three main brands.

Movistar (2010–2017)

Movistar (2017–present)