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Telesp

1973-1998

Telesp logo

Telefônica

1998-2012 (as a consumer-facing brand); 1998-present (as a corporate brand)

Telefónica

In 2012, the Telefónica (in Brazil, "Telefônica", because of Portuguese spelling) brand was phased out from the company's fixed-line services in favor of the Vivo brand. The Telefónica name remains in use to refer to the company at the corporate level.

Telefónica (Brazil)
Vivo
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