LS 84 TV Canal 11, also known as Telefe, is an Argentine open television network that transmits from the city of Martínez, located in the metropolitan area of Buenos Aires. The chain began broadcasting on March 5, 1990, almost 2 months after Telefe began operating the license for Canal 11 in Buenos Aires throughout Argentina. Since November 2016, it has been owned by ViacomCBS.
Telefe was originally founded in 21 July 1961 as Dicon TV, but the channel did not launch officially. In this logo was a TV Screen outline and the ground with eight lines; On the ground there were a sofa and the chair with four people watching the screen. Behind the ground, there was a text that said "DICON TV", and the Argentine callsign "LS84". Finally, inside the screen there was a number 11 in half, and the word "CANAL" was located across the number.
Teleonce (First Era)
The channel was launched as Teleonce on 21 July 1961 as TV station of Buenos Aires. This logo was a acute triangle, and inside of it there was a number 11 on the circle. The wordmark was split in twain saying "TELE ONCE".
The channel was changed into Canal 11, and the logo changed either. The logo had a word "CANAL" without of horizontal line of two A's with a number 11.
Teleonce (Second Era)
Then the name "Teleonce" changed back. The wordmark became together as "TELEONCE", and the number 11 was a thicker corner and narrow ends for each digit of the number.
The name of the channel was changed for the fourth time as "Oncevisión" for two years.
Teleonce (Third Era)
Later in 1976, the name "Teleonce" changed back again for three years. The logo consisted the number 11 formed in the letter "N" between "TELEO" and "CE". And bellow the word, there was another number 11.
Then in 1979, the channel changed to "Canal 11", and the Logo was a lowercase wordmark. But instead of N's it was a number 11 in italics.
The 1981 logo was a word "CANAL" in red split in twain, with the two blue vertical rectangles being the N letter.
The name became a spell out numbers as "CANAL ONCE" as a neon outlined text, with the O having a cut in its lower left.
The 1984 logo was a red number 11, traspassing their feet in diagonal. And between the number 11, there was a word "canal" on the left, and the callsign with the place of broadcasting area on the right.
The 1985 logo was a number 11 with the word "CANAL ONCE", all in red fill color and the white outline.
The logo consisted in the word "CANAL" as a connected letters between the "C" and "A", all L's and 1's became a vertical parallelogram. The number 11 was placed on the letter "N" as from 1976 to 1982 logos.
The final logo before the rebranding to Telefe was a letter yellow "C" and the word "once". The letter "O" was inside of the letter "C".
Telefe (Canal 11)
September 1989-January 1990
On September 21, 1989, President Carlos Menem had decided to reprivatize Channels 11 and 13 of Buenos Aires. This channel became Televisión Federal, S.A. or shortly known as Telefe, and began using as the 1986 logo before launching as a television network.
The first logo as Telefe, was formed by: 'TE', with the 'T' as the ceiling over the 'E', the word 'LE' and 'FE', the 'F' as the ceiling over the 'E'. This was the least used logo of the channel, since it lasted 2 months.
On March 28, 1990, the Telefe logo is made by three balls orderly (Blue, Green and Red). For the 1990s logo, the blue sphere has a "TE" syllabus, the green sphere has a "LE" syllabus, and the red sphere has a "FE" syllabus, forming the name "TELEFE" altogether. This was the most used logo of the station for 10 years. Both this logo and its subsequent institutional campaigns were created by the advertising agency David Ratto (today BBDO Worldwide). Later in 1993, The same logo, but this time the name TE, LE and FE are now completely attached to the balls, becoming real.
On November 21, 2018, Telefe unveiled a refreshed version of its iconic three-sphere logo, this time with subtle gradients and the text with the typography changed to Gilroy Bold. All affiliated stations received the new logo on the same month.