This page only shows primary logo variants. For other related logos and images, see:
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LS 84 TV Canal 11, (also known as Telefe) is an Argentine television network that is licensed to Buenos Aires, Argentina. The chain began broadcasting on March 1, 1990, almost 2 months after Telefe began operating the license for Canal 11 in Buenos Aires throughout Argentina. It is currently owned by Paramount (being bought in 2016 by Viacom). It's Argentina's most-watched network.
Dicon TV[]
January-July 1961[]
Telefe was originally founded in 21 July 1961 as Dicon TV, but the channel did not launch officially. In this logo was a TV Screen outline and the ground with eight lines; On the ground there were a sofa and the chair with four people watching the screen. Behind the ground, there was a text that said "DICON TV", and the Argentine callsign "LS84". Finally, inside the screen there was a number 11 in half, and the word "CANAL" was located across the number.
Teleonce (first era)[]
1961-1962[]
The channel was launched as Teleonce on 21 July 1961 as TV station of Buenos Aires. This logo was an acute triangle, and inside of it there was a number 11 on the circle. The wordmark was split in twain saying "TELE ONCE".
Canal 11[]
1962[]
The channel was changed into Canal 11, and the logo changed either. The logo had a word "CANAL" without of horizontal line of two A's with a number 11.
Teleonce (second and third era)[]
1962–1974; 1975-1976[]
Then the name "Teleonce" changed back. The wordmark became together as "TELEONCE", and the number 11 was a thicker corner and narrow ends for each digit of the number.
Once Visión[]
1974–1975[]
The name of the channel was changed for the fourth time as "Oncevisión" for two years.
Teleonce (third era)[]
1976-1979[]
Later in 1976, the name "Teleonce" changed back again for three years. The logo consisted of the number 11 formed in the letter "N" between "TELEO" and "CE". And below the word, there was another number 11.
Canal Once[]
1979–1981[]
Then in 1979, the channel changed to "Canal 11", and the Logo was a lowercase wordmark. But instead of N's it was a number 11 in italics.
1981–1983[]
The 1981 logo was the word "CANAL" in white divided in two, with the two blue vertical rectangles being the letter N and the number 11 at the same time.
1983-1984[]
The name became a spell out numbers as "CANAL ONCE" as a neon outlined text, with the O having a cut in its lower left.
1984–1985[]
The 1984 logo was a red number 11, trespassing their feet in a diagonal. And between the number 11, there was a word "canal" on the left, and the callsign with the place of broadcasting area on the right.
1985–1986[]
The 1985 logo was a number 11 with the word "CANAL ONCE", all in red fill color and the white outline.
1986–1989[]
The logo consisted in the word "CANAL" as connected letters between the "C" and "A", all L's and 1's became a vertical parallelogram. The number 11 was placed on the letter "N" as from 1976 to 1982 logos.
1989[]
The final logo before the rebranding to Telefe was a letter yellow "C" and the word "once". The letter "O" was inside the letter "C".
1989-December 1989[]
This would be the last logo as Canal Once after the privatization of the channel was proposed.
Telefe (Canal 11)[]
December 1989-March 1990[]
On September 21, 1989, President Carlos Menem proposed the privatization of channels 11 and 13 of Buenos Aires. Both channels were sold to Artear, but due to possible duopoly restrictions (and Artear's decision to retain channel 13), the channel was sold to Televisión Federal (a consortrium led by Televisoras Provinciales, which consists of regional television stations such as Teleocho Córdoba, Canal 5 Rosario, Canal 7 Neuquén, Canal 7 Jujuy, Canal 8 Mar del Plata, TTC Canal 8 Tucumán, Telenueva Bahía Blanca, Canal 9 Mendoza, Canal 11 Salta and Canal 13 Santa Fe alongside Editorial Atlántida among other investors) and became Telefe, and began to be used with the logo in 1986 before launching as a television network on January 15, 1990, covering channel 11 in the capital as well as 10 television stations inside the country and via satellite in the rest of the country's provinces.
Telefe[]
March-April 1990[]
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Custom wordmark
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The first logo, as Telefe, consisted of: "TE", with the "T" as the ceiling over the 'E', the word 'LE' and 'FE', the 'F' as the ceiling over the 'E'. This logo was created by David Ratto, but was changed due to its resemblance to the ESPN logo.
1990–2000[]
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Helvetica (logo)
Futura Bold (on-air)
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In April 1990, the Telefe logo is made up of three ordered balls (blue, green and red). For the 1990s logo, the blue sphere has a "TE" syllabus, the green sphere has a "LE" syllabus, and the red sphere has a "FE" syllabus, forming the name "TELEFE" altogether. This was the most used logo of the channel for 10 years. Both this logo and its subsequent institutional campaigns were created by the advertising agency David Ratto (today BBDO Worldwide). Later in 1993, The same logo, but this time the name TE, LE and FE are now completely attached to the balls, becoming real. In 1998, the letters inside the balls disappeared, this variant only appeared in advertising.
2000–2001[]
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None (logo)
Custom (slogan)
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| Launched:
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1999 (soft launch)
March 2000 (revealed)
April 3, 2000 (official)
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The three spheres, but now with a more real image, and have a transparent and glazed effect with an advanced shadow. This logo was used in late-1999 when Telefe decided to rebrand, criticizing longtime viewers of the channel. In 2000, the logo was taken into full effect.
2001–2002[]
In 2001, the spheres became plastic and have a normal shadow effect. Under the spheres says "telefe" in FF Dax.
2002–2007[]
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SVG NEEDED
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Trebuchet MS
Microgramma
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The logo was renewed with a more modern look, becoming less real and with a little shade. Next to the three spheres, it said "telefe", with its new official typography, Trebuchet MS.
2007-2009[]
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SVG NEEDED
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Trebuchet MS
Microgramma
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2008-2009[]
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SVG NEEDED
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Trebuchet MS
Microgramma
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This logo is put on the air due to the 18th anniversary of Telefe. It was on the air until the first months of 2009.
2009-2011[]
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SVG NEEDED
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January-August 2011[]
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SVG NEEDED
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Trebuchet MS
Helvetica Neue
ITC Avant Garde
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January 1, 2011
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Although this logo on the graphics lasted until August 2011, it remained on the on-screen logo until 2016.
August 2011–2018[]
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Futura (modifed)
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August 21, 2011
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In 2011, the line was removed, becoming a stacked logo between the three spheres and the wordmark. The wordmark as a modifed version of Futura font was moved below the spheres, making similar to the 2001 logo.
2014–2018[]
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BETTER LOGO NEEDED
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Code Pro Bold LC
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January 8, 2014
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2018–present[]
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Gilroy (logo & on-air)
Panton (on-air)
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November 21, 2018
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On November 21, 2018, Telefe unveiled a refreshed version of its iconic three-sphere logo, this time with subtle gradients and the text with the typography changed to Gilroy Bold. All affiliated stations received the new logo on the same month.
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