LS 84 TV Canal 11, (also known as Telefe) is an Argentine television network that is licensed to Buenos Aires, Argentina. The chain began broadcasting on March 1, 1990, almost 2 months after Telefe began operating the license for Canal 11 in Buenos Aires throughout Argentina. It is currently owned by Paramount (being bought in 2016 by Viacom). It's Argentina's most-watched network.
Telefe (Canal 11)[]
1989-March 1990 (pre-launch)[]
On September 21, 1989, President Carlos Menem proposed the privatization of channels 11 and 13 of Buenos Aires. Both channels were sold to Artear, but due to possible duopoly restrictions (and Artear's decision to retain channel 13), the channel was sold to Televisión Federal (a consortrium led by Televisoras Provinciales, which consists of regional television stations such as Teleocho Córdoba, Canal 5 Rosario, Canal 7 Neuquén, Canal 7 Jujuy, Canal 8 Mar del Plata, TTC Canal 8 Tucumán, Telenueva Bahía Blanca, Canal 9 Mendoza, Canal 11 Salta and Canal 13 Santa Fe alongside Editorial Atlántida among other investors) and became Telefe, and began to be used with the logo in 1986 before launching as a television network on January 15, 1990, covering channel 11 in the capital as well as 10 television stations inside the country and via satellite in the rest of the country's provinces.
Telefe[]
March-April 1990[]
Designer:
David Ratto
Typography:
Custom wordmark
Launched:
March 1, 1990
April 1990–2000[]
Designer:
David Ratto
Typography:
Helvetica (logo) Futura Bold (on-air)
Launched:
April 1990
This was the most used logo of the channel for 10 years. Both this logo and its subsequent institutional campaigns were created by the advertising agency David Ratto (today BBDO Worldwide). Later in 1993, The same logo, but this time the name TE, LE and FE are now completely attached to the balls, becoming real. In 1998, the letters inside the balls disappeared, this variant only appeared in advertising.
2000–2001[]
Designer:
Unknown
Typography:
None (logo) Custom (slogan)
Launched:
1999 (soft launch) March 2000 (revealed) April 3, 2000 (official)
This logo was used in late-1999 when Telefe decided to rebrand, criticizing longtime viewers of the channel. In 2000, the logo was taken into full effect.
2001–2002[]
Designer:
Unknown
Typography:
FF Dax
Launched:
January 15, 2001
In 2001, the spheres became plastic and have a normal shadow effect.
2002–2007[]
SVG NEEDED
Designer:
Unknown
Typography:
Trebuchet MS Microgramma
Launched:
Unknown
The logo was renewed with a more modern look, becoming less real and with a little shade. Next to the three spheres, it said "telefe", with its new official typography, Trebuchet MS.
2007-2009[]
SVG NEEDED
Designer:
Unknown
Typography:
Trebuchet MS Microgramma
Launched:
Unknown
2008-2009[]
SVG NEEDED
Designer:
Unknown
Typography:
Trebuchet MS Microgramma
Launched:
December 2008
This logo is put on the air due to the 18th anniversary of Telefe. It was on the air until the first months of 2009.
2009-2011[]
SVG NEEDED
Designer:
Unknown
Typography:
Trebuchet MS
Launched:
Unknown
January-August 2011[]
SVG NEEDED
Designer:
Unknown
Typography:
Trebuchet MS Helvetica Neue ITC Avant Garde
Launched:
January 1, 2011
Although this logo on the graphics lasted until August 2011, it remained on the on-screen logo until 2016.
August 2011–2018[]
Designer:
Unknown
Typography:
Futura (modifed)
Launched:
August 21, 2011
In 2011, the line was removed, becoming a stacked logo between the three spheres and the wordmark. The wordmark as a modifed version of Futura font was moved below the spheres, making similar to the 2001 logo.
On November 21, 2018, Telefe unveiled a refreshed version of its iconic three-sphere logo, this time with subtle gradients and the text with the typography changed to Gilroy Bold. All affiliated stations received the new logo on the same month.
Other assets Telefe Noticias (Buen Telefe | El Noticiero de la Gente | Staff) | Telefe Contenidos | Telefe Films | Telefe Móvil | Telefe Música | Telefe Teatro | Mi Telefe
Other assets Telefe Noticias (Buen Telefe | El Noticiero de la Gente | Staff) | Telefe Contenidos | Telefe Films | Telefe Móvil | Telefe Música | Telefe Teatro | Mi Telefe
Other assets Telefe Noticias (Buen Telefe | El Noticiero de la Gente | Staff) | Telefe Contenidos | Telefe Films | Telefe Móvil | Telefe Música | Telefe Teatro | Mi Telefe
ATA | ARPA | ABERT | ANATEL (Chile) | ARCHI | ASOMEDIOS | CANARA (Costa Rica) | ACTVE | AER | ASDER | NAB | Cámara de Radiodifusión de Guatemala | Cámara de la Industria de la Radio y Televisión | Unión Nicaragüense de Radiodifusores | Asociación Panameña de Radiodifusión | Asociación Paraguaya de Radiodifusión Privada | Cámara Paraguaya de Estaciones de Radio y Televisión | Sociedad Nacional de Radio y Televisión (Peru) | Asociación Nacional de Broadcasters Uruguayos | Cámara Venezolana de Televisión | Cámara Venezolana de la Industria de la Radiodifusión | Unión de Asociaciones de Radiodifusión de Centro América
