In 1987, NetSpan changed its name to Telemundo, following the merger of WNJU, KSTS and KVEA/Los Angeles into the Telemundo Group by Reliance Capital Group heads Saul Steinberg and Henry Silverman. Around the same time the company purchased additional stations in San Francisco, Houston and San Antonio. The logo shown above was used as a placeholder for the next logo introduced later the same year. During the time this logo was in use, Telemundo used graphics borrowed from the Brazilian TV network, Rede Globo. Coincidencely, another American Spanish-language network, Univision, also launched its current name with a placeholder logo that same year.
In late 1987, Telemundo received its first proper logo. It consists of a red circle with the white portion representing the sun while the red portion with the streak of lines represents Earth.
Steff Geissbuhler, Chermayeff & Geismar
In 1992, Telemundo underwent an extensive rebranding, introducing the signature framed "T" letter logo (which has been used by the network since that point in various design elements), and a promotional campaign using the slogan "Arriba, Telemundo, Arriba" ("Upwards, Telemundo, Upwards"). The original version of Telemundo's "T" logo was designed in 1992 by Steff Geissbuhler and Chermayeff & Geismar. The "T" contained a globe, which could be swapped for other circular objects. KSTS continued to use this logo alongside the 1997 and 2000 Telemundo logos until 2002.
In 1997, the original version of Telemundo's "T" logo was redesigned; a background was added behind the "T", the font was changed for the "TELEMUNDO" text, and the globe was now a bigger globe, which swapped for circular objects. Again, KSTS continued to use this logo alongside the 2000 Telemundo logo until 2002.
Telemundo's new logo launched in 2000 and it introduced an appearance of a new look. The channel name "TELEMUNDO" in uppercase, was retained, the square was removed and the globe is replaced with an arc which similarly represented a globe. In 2001, the American channel NBC purchased Telemundo. Before this announcement, it was rumored that either Viacom, the Hispanic Broadcasting Corporation (later purchased by Univision), The Walt Disney Company, America Online (via AOL Time Warner, later Time Warner, now WarnerMedia), or NBC would purchase Telemundo.
On May 14, 2012, Telemundo announced that it would launch a new branding campaign that would include the debut of a new slogan and on-air identity, including the replacement of its framed "T" logo (a variant of the 1992-era design that had been introduced by the network in 2000), with a new logo featuring two partial red spheres forming the "T", described to "capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S." The new logo and graphics package debuted on-air on December 8 of that year.
Telemundo achieved ratings success during 2012, with the telenovela series Rosa Diamante ("Diamond Rose"; a remake of Enrique Torres' Perla Negra) and the Caracol TV-produced Pablo Escobar. That year, Telemundo debuted the "social novela" Secreteando on Facebook, with comments made on other social media websites.
- Upfronts 2012: Telemundo Ups Original Programming by 40 Percent
- Telemundo unveils new logo, rebrands network
Red Bee Media (UK), Lee Hunt
On April 4, 2018, the logo design and color were slightly amended, and the network name is now in a different font. The logo was designed by Red Bee Media (UK) and Lee Hunt.
Television networks in the United States
"The Big Three": CBS | NBC | ABC
A&E | Altitude Sports | AMC | Arizona NewsChannel | Aspire | AT&T SportsNet (Pittsburgh • Rocky Mountain • Southwest • Root Sports Northwest) | Audience Network | AWE | AXS TV | BabyFirstTV | BabyTV | Bandamax | BBC America | BET (BET Gospel • BET Her • BET Hip-Hop • BET Jams • BET Soul) | BeIN Sports (en Español) | Big Ten Network | Black News Channel | The Blaze TV | Bloomberg Television (HD) | Bravo | BYUtv | C-SPAN (2 • 3) | Caracol Internacional | Cartoon Network (HD • Adult Swim • Boomerang) | CBeebies | CBS Sports Network | Cinelatino | Cinemax (5StarMax • ActionMax • Cinemáx • MoreMax • MovieMax • OuterMax • ThrillerMax) | Cleo TV | CMT (Pure Country) | CNBC (World) | CNN (Español • Airport • International) | Comedy Central | Cooking Channel | The Cowboy Channel | Cox Sports Television | Crime & Investigation Network | De Película (Clásico) | DirecTV Cinema | Discovery Channel (American Heroes Channel • Animal Planet • Destination America • Español • Family • Familia • Life • OWN • Science • TLC • Velocity) | Dish Network PPV | Disney Channel (Disney Junior • Disney XD) | DIY Network | DOGTV | E! | El Rey | Epix (2 • Drive-In • Hits) | ESPN (Classic • College Extra | Deportes • PPV • ESPN2 • ESPNews • ESPNU) | EWTN | Exercise TV | Fashion TV (HD • HD 3D) | Fearnet | Flix | FM | Food Network | FOROtv | Fox Business Network | Fox College Sports | Fox Life | Fox News Channel (HD) | Fox Soccer Plus | Fox Sports (1 • 2 • Fox Deportes) | Fox Sports Networks (HD • Arizona • Detroit • Florida/Sun • Indiana • Kansas City • Midwest • North • Ohio/SportsTime Ohio • South/Southeast/Carolinas/Tennessee • Southwest/Oklahoma/New Orleans • West/Prime Ticket • San Diego • Wisconsin • YES Network) | Free Speech TV | Freeform | Fuse | Fusion | FX (FXM • FXX) | FYI | G4 | Galavisión | Game Show Network | Globo Internacional | God TV | GOL TV | Golf Channel | Great American Country | GSN | Hallmark Channel (Drama • Movies & Mysteries) | HBO (2 • Comedy • Family • Latino • Signature • Zone) | HDNet Movies | Here TV | HGTV | History (en Español • Military History) | HLN | Hope Channel | HSN (HSN2) | i24 News | Idaho's Very Own 24/7 | IFC | In Demand | INSP | Jewelry Television | Lifetime (Movies • Real Women) | Logo | Longhorn Network | Marquee Sports Network | MAVTV | The Movie Channel (Xtra) | MGM HD | MASN | Movieplex (Indieplex • Retroplex) | MLB Extra Innings | MLB Network | MLS Direct Kick | Motor Trend | MSG (Plus • Varsity • Western New York) | MTV (MTV2 • Classic • Live • MTVU • Tres) | Music Choice | NASA Television | National Geographic (Nat Geo Wild) | NBA League Pass | NBA TV | NBCSN | NBC Sports Regional Networks (Bay Area • Boston • California • Chicago • Northwest • Philadelphia • Washington • SNY) | NECN | NESN | News 12 Networks (The Bronx • Brooklyn • Connecticut • Hudson Valley • Long Island • New Jersey • Westchester) | Newsmax TV | NFL Network (RedZone) | NFL Sunday Ticket | NHL Center Ice | NHL Network | Nickelodeon (2 • HD • Nick Jr. • NickMusic • Nicktoons • TeenNick • Nick at Nite) | Olympic Channel | One America News Network | OnTV4U | Outdoor Channel | Ovation | Oxygen | Pac-12 Network | Paramount Network | PCNC | Playboy TV | Pop | QVC (2 • BeautyiQ) | Reelz | Revolt | RFD-TV | SEC Network | Shop LC | Showtime (2 • Showcase • Beyond • Extreme • Family Zone • Next • Women) | ShopHQ | Smithsonian Channel | Sonlife | Sony Movie Channel | Spectrum News (Austin • Bay News 9 [Tampa Bay] • Buffalo • Capital Region • Central New York • News 13 [Orlando] • North Carolina • NY1/Noticias • Rochester • San Antonio) | Spectrum Sports (Carolinas • Florida • Kansas City • New York • Ohio • Wisconsin • Texas • SportsNet/SportsNet LA [Los Angeles]) | Sportsman Channel | Starz (Edge • inBlack • Comedy • Cinema • Kids & Family) | Starz Encore (Action • Black • Classic • Español • Family • Suspense • Westerns) | Sundance TV | Syfy | TBS | TCM | Tennis Channel | TNT | Toku | Travel Channel | TruTV | TVG (2) | TV Land | Tres | Universal Kids | Up | USA Network | Vice | V-me | VH1 | WAPA America | We TV | The Weather Channel (Local Now • Weatherscan) | WeatherNation | WGN America | WJLA 24/7 News | The Word Network | World Fishing Network | Yahoo! Finance | YES Network
3net | ABC News Now | All News Channel | American Independent Network | American Sports Network | America One | America's Store | ARTS | AZN Television | Bohemia Visual Music | The Box | Channel America | Chiller | CLTV | CNNfn | CNN Sports Illustrated | Current TV/Al Jazeera America | Cloo | Disney Family Movies | DoD News Channel | DuMont Television Network | ESPN 3D | Esquire Network | FamilyNet | Fearnet | FiOS1 | Fox Soccer | Fuel TV (HD) | Funimation Channel | Gems TV | Gun TV | Hughes Television Network | Hispanic Television Network | Home Theater Network | Inmigrante TV | LAT TV | Light TV | Live Well | The Local AccuWeather Channel | Mizlou Television Network | MHz WorldView | MundoMax | NBC Wx+/NBC+ | NET | Network One | Newsworld International | Nickelodeon GaS | Northwest Cable News | Overmeyer/United | Paramount | PBJ | Pivot | Plum TV | PTEN | Research Channel | Request TV | Retro Jams | Satellite News Channel | Shop at Home Network | Soapnet | Soi TV | Spectrum Deportes | Speed | Starz! Family | TheCoolTV | The WB | The Tube | The Works | TouchVision | Tuff TV | TuVisión | Universal Sports | Deportes 2 | UPN | UATV | VasalloVision | VTV | WSTV
Grupo Clarín | Unitel | Red Uno | Band | Chilevisión | Mega | Canal 13 | TVN Chile | RCN | Caracol | Teletica | Teleamazonas | Canal Uno | Telecorporación Salvadoreña | Televisa | TV Azteca | Grupo Imagen | Grupo SIPSE | TVN (Panama) | Telemetro | Latina | Panamericana | América | ATV | TV Perú | Venevisión | Univision Communications | Telemundo | Prisa | Grupo Radiorama | DirecTV Latin America | DirecTV Sports | DirecTV Sports 2 | DirecTV Sports + | OnDirecTV | Ve Plus | Ve Plus USA