Televisión Nacional de Chile (abbreviated as TVN) is a Chilean public service broadcaster, founded by Presidential order and launched nationwide in 1969. TVN is the only public owned television company in Chile and competes for audiences with other private broadcasting groups, such as Canal 13, Mega, Chilevisión and La Red, having a self-financing scheme.
1969–1984[]
1969–1978[]
Designer:
Alfonso Luco Valenzuela
Typography:
Wordmark similar to Eurostyle or Akzidenz Grotesk modified in cursive
Launched:
September 18, 1969
The first logo of Televisión Nacional de Chile consisted of the word TV in italics (in which the letter N is implied to be read in the union between those letters) and above of the V, the word CHILE, also in italics and a typeface similar to Eurostile or Akzidenz Grotesk. These elements were bordered by a frame shaped in the outline of a bilinear television screen.
On screen, the logo was in black and white (as all broadcasts in Chile back then). However, in its first promotional forms, the logo was in color. The screen is the national tricolor and the "TV Chile" logo in black and red.[1] There's also a variant where the "T" is black and the "V" is gray, mainly used in internal documents. Finally, a variant without the screen was used extensively during the first years,[2] as seen on some vehicles and documents.
1978–1984[]
Designer:
UnknownOn-air: José Domingo Ulloa (in-house)
Typography:
Custom wordmark
Launched:
February 6, 1978
After the arrival of color television in Chile in February 1978, the logo's colors were slightly altered: the letter T and the word CHILE were blue and the letter V was red. The logo was framed in a shape that simulates the tricolored outline of a television screen in blue, white and red. The colors used resemble the chilean flag.
Around 1980-1983, a variant where the text "TV Chile" appeared metallic (using Scanimate) was used in the institutional campaign "Punto de Encuentro".
1984–1988[]
Designer:
UnknownOn-air: José Domingo Ulloa (in-house)
Typography:
HelveticaOn-air: Futura Book Serif Gothic
Launched:
April 1, 1984
In 1984, Televisión Nacional changed its logo to a ribbon-like colored letter N with a tricolor band of colors blue, white and red that doubling in parts form the letter N, referring to "Nacional". In its first months, the white part of the band didn't exist; instead, it was transparent. The logo is similar to that of London Weekend Television in the United Kingdom.
The network experimented with the wordmark "TVN" for the first time during this period, first adding it into its microphones, before making adding the acronym in its idents around September 1985 (though announcers still referred to the network by its full name).
This logo continued as a secondary logo from 1986 until being retired in January 1988; TVN's secondary channel also used the "N" symbol from 1987 until 1988. The TVN acronym continued to be used in idents until 1989.
1988–1990[]
Designer:
UnknownOn-air: José Domingo Ulloa (in-house)
Typography:
Custom wordmarkOn-air: Helvetica
Launched:
January 31, 1988
The 1978 logo was reused, but with a streamlined design and a different shade of blue, plus a different font for CHILE (which is more condensed). It was used from 1987, along with the previous logo (the N logo), both in print and in the opening of the channel's newscast, until January 1988 when this new logo took its place.
During this time, TVN started using new, CGI graphics on the IDs, which depict the border rotating around the letters (the blue border rotated clockwise, while the red one rotated counterclockwise), replacing the old Scanimate and traditional techniques used before for the channel.
1990[]
Designer:
Unknown
Typography:
Unknown
Launched:
March 11, 1990
To commemorate the return of democracy on March 11, 1990, TVN slightly changed its logo, replacing the tricolor border with a similarly-shaped, rainbow-colored border to reflect the emblem of the Concertación or the Concertacion de Partidos por la Democracia (Coalition of Parties for Democracy in English), a coalition of political parties that won the 1989 elections. The logo was used for a few months.
1990–1996[]
1990–1993[]
Designer:
Unknown
Typography:
Unknown
Launched:
November 23, 1990
On November 23, 1990, TVN officially changed its logo. The word CHILE was replaced by a tri-color band with the same colors that represent the country, but the design of the letters T and V was changed, which become thin and white or gray. Also, the outlined television screen disappeared. Occasionally, below the logo, the full name appears in the Arial Narrow Regular typeface.
1993–1996[]
Designer:
Unknown
Typography:
Unknown
Launched:
June 2, 1993
In 1993, the logo was redesigned, the letters T and V became dark gray, and its tricolor band (now bicolor) band becomes thicker.
1995–1996[]
Designer:
Unknown
Typography:
Helvetica
Launched:
Unknown
In 1995 the station unveiled a new logo, reintroducing the TVN name for the first time since 1988 (which would later be oficially adopted in 1996) and introducing a new package of on-air graphics with red and blue squares. This logo was used heavily on idents and print advertising, on par with the 1993 logo.
A new logo was launched in 1996, this time adding the N (which until then was hidden between the T and V), adopting the name TVN, which was first introduced in 1985 and later teased in 1995 with the campaign "TVN es más". This logo was designed by Chilean agency Procorp.[3] In 2001, a new graphics pack debuted, where the letters are made out of glass and appear on varying landscapes.
Custom wordmarkOn-air: Helvetica (2004–2015) Proxima Nova (2015–2016)
Launched:
January 4, 2004
On January 4, 2004, TVN changed its logo. The red square, an element that had been present in the graphics of the channel since the mid-nineties, takes center stage and becomes the channel logo. This logo was designed by the Chilean agency Lowe Porta.
2016–2020[]
Designer:
Dioslascria
Typography:
Custom wordmarkOn-air: FF Din (2016–2019) Raleway (2019–2020)
Launched:
August 9, 2016
On August 9, 2016, TVN redesigned its 2004 logo, with the corners rounded except for the top left corner. This rebranding was made by the Chilean agency Dioslascria.[4]
Custom wordmarkOn-air: BW Modelica (2020-present) IBM Plex Sans (2024-present)
Launched:
October 1, 2020
On October 1, 2020, Televisión Nacional de Chile changed its logo, dropping the box used since 2004, leaving only the letters of the channel's logo. The new visual identity was designed by Chilean agency Contenedor, and was visible that day since 7:00 AM (which is when the channel usually signs-on). New graphics were created as well, with white lines being the main element used in them.
“Television is a fast-changing industry, and TVN has always been laureated for its innovative ideas connecting with people. This new purpose and brand modernization is part of our role as a public channel of being a conductive thread representing what we all have in common in this country”
— Francisco Guijón, Executive Director of TVN (October 2020)
Notes 1Distributed to the rest of Latin America via The Walt Disney Company Latin America. 2Online feed for TVN Play and other internet services. 3Broadcast in 2 time periods: 1969-1970 and 1973-1975; not to be confused with Telediario from La Red. 4Moved from Canal 13 in 1970. 5With versions on both Canal 7 and Canal 9.
This template shows Televisión Nacional de Chile's original programming. For the newscasts, see the special template for 24 Horas. No imported programming is included in this template. Most of the channel's current programs are broadcast internationally through TV Chile, while some of the former ones are rebroadcast through TVN 3.
Regional level: Red Valparaíso:Muelle Barón Red Austral:Tele Bingo | El Mundo del Tío Alegría | Don Pepe y sus amigos | Rimas para mi tierra | Momento de encuentro | Nuestro Arte | Re-Tratos
ATA | ARPA | ABERT | ANATEL (Chile) | ARCHI | ASOMEDIOS | CANARA (Costa Rica) | ACTVE | AER | ASDER | NAB | Cámara de Radiodifusión de Guatemala | Cámara de la Industria de la Radio y Televisión | Unión Nicaragüense de Radiodifusores | Asociación Panameña de Radiodifusión | Asociación Paraguaya de Radiodifusión Privada | Cámara Paraguaya de Estaciones de Radio y Televisión | Sociedad Nacional de Radio y Televisión (Peru) | Asociación Nacional de Broadcasters Uruguayos | Cámara Venezolana de Televisión | Cámara Venezolana de la Industria de la Radiodifusión | Unión de Asociaciones de Radiodifusión de Centro América
