Televisión Nacional de Chile

This article is about the Chilean public TV broadcaster. For other uses, see TVN.

This page only shows primary logo variants. For other related logos and images, see: Anniversary Ident Other

Contents
1969–1978	1978–1984	1984–1988	1988–1990	1990	1990–1993
1993–1996	1996–2004	2004–2016	2016–2020	2020–present

Televisión Nacional de Chile (abbreviated as TVN) is a Chilean public service broadcaster, founded by Presidential order and launched nationwide in 1969. TVN is the only public owned television company in Chile and competes for audiences with other private broadcasting groups, such as Canal 13, Mega, Chilevisión and La Red, having a self-financing scheme. It is located on Channel 7 for Santiago, Channel 12 for Valparaíso and Channel 4 for Concepción.

1969–1984

1969–1978

The first logo of Televisión Nacional de Chile consisted of the word TV in italics (in which the letter N is implied to be read in the union between those letters) and above of the V, the word CHILE, also in italics and a typeface similar to Eurostile or Akzidenz Grotesk. These elements were bordered by a frame shaped in the outline of a bilinear television screen.

On screen, the logo was in black and white (according to the television sets at the time). However, in its first promotional forms, the logo was in color. The screen is the national tricolor and the "TV Chile" logo in black and red. There's also a variant where the "T" is black and the "V" is gray, mainly used on documents.

1978–1984

After the arrival of color television in Chile in 1978, colors on the logo can be noticed: the letter T and the word CHILE were blue and the letter V was red. The logo was framed in a shape that simulates the tricolored outline of a television screen in blue, white and red. The colors used resemble the chilean flag.

1984–1988

DESIGNER Unknown

TYPOGRAPHY Unknown

USAGE Official (1984-1985) Secondary (1985-1988)

In 1984, Televisión Nacional changed its logo to a ribbon-like colored letter N with a tricolor band of colors blue, white and red that doubling in parts form the letter N, referring to "Nacional". During 1985-1988, the word "TVN" (in a bold, outlined typeface) was added below the text, making it the first time that acronym was used. However, this acronym was only used as a secondary enhancement.

1988–1990

The 1978 logo was reused, but with a streamlined design and a different shade of blue, plus a different font for CHILE. It was used from 1987, along with the previous logo (the N logo), until January 1988 when this new logo took its place until 1990 both on screen and in print. During this time, TVN started using new, CGI graphics on the IDs, which depict the border rotating around the letters (the blue border rotated clockwise, while the red one rotated counterclockwise), replacing the old Scanimate and traditional techniques used before for the channel.

1990

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Used from March to November 1990. To commemorate the return of democracy in 1990, TVN slightly changed its logo, replacing the tricolor border with a similarly-shaped, rainbow-colored border to reflect the emblem of the Concertación or the Concertacion de Partidos por la Democracia (Coalition of Parties for Democracy in English), a coalition of political parties that won the 1989 elections.

1990–1996

1990–1993

DESIGNER Unknown

TYPOGRAPHY Unknown

USAGE Primary (1990-1993) Secondary (1993-1996)

In this logo, the word CHILE was replaced by a tri-color band with the same colors that represent the country, but the design of the letters T and V was changed, which become thin and white or gray. Also, the outlined television screen disappeared.

1993–1996

DESIGNER Unknown

TYPOGRAPHY Unknown

USAGE Official

In 1992, the logo was redesigned, the letters T and V became dark gray, and its tricolor band (now bicolor) band becomes thicker.

1996–2004

DESIGNER Procorp

TYPOGRAPHY Helvetica Black

USAGE Official

A new logo was launched in 1996, this time adding the N (which until then was hidden between the T and V), adopting the name TVN, which was first introduced in 1985 and later teased in 1995 with the campaign "TVN es más". This logo was designed by Chilean agency Procorp.

2004-present

2004-2020

2004-2016

DESIGNER Lowe Porta

TYPOGRAPHY Custom wordmark by Raúl Menjíbar

USAGE Official

On Sunday, January 4, 2004, TVN changed its logo. The red square, an element that had been present in the graphics of the channel since the mid-nineties, takes center stage and becomes the channel logo. This logo was designed by the Chilean agency Lowe Porta.

2016-2020

DESIGNER Dioslascria

TYPOGRAPHY Custom wordmark by Raúl Menjíbar (2004)

USAGE Official

On August 9, 2016, TVN redesigned its 2004 logo, with the corners rounded except for the top left corner. This rebranding was made by the Chilean agency Dioslascria.

2020–present

DESIGNER Contenedor

TYPOGRAPHY Custom wordmark by Raúl Menjíbar (2004)

USAGE Official

On October 1, 2020, Televisión Nacional de Chile changed its logo, dropping the box used since 2004, leaving only the letters of the channel's logo. The new visual identity was designed by Chilean agency Contenedor, and was visible that day since 7:00 AM (which is when the channel makes the start-up for its daily programming). New graphics were created as well, with white lines being the main element used in them.

See also

• TV Chile, the international channel of TVN.
• Canal 24 Horas, the news channel of TVN.