Telewizja Polska

1952–1956	1956–1963	1963–1976	1976–1992	1992–2003
1996 (unused)	199?–199?	2003–present	2022–2023 (secondary)	2024–present (secondary)

Telewizja Polska S.A. (TVP, or Polish Television) is a Polish state media corporation. It is the largest Polish television network, although it is currently the least trusted network in Poland due to its strong pro-government bias. About a third of TVP's income comes from a broadcast receiver license, while the rest is covered by government subsidies, commercials and sponsorships.

1952–1956

1956–1963

1963–1976

Applied on materials released by Telewizja Polska, on transmission cars, through properly never used on the air.

1976–1992

Various concepts of the logo

This logo was designed by Roman Duszek.

• [2]

1992–2003

Black background variant

1996 (unused)

SVG NEEDED

Registered in 1996, but there are no known uses of it.

• UPRP - Z.159027

199?–199?

SVG NEEDED

UNKNOWN YEAR

Registered in 1999, but was used on TVP.com.pl from 1997 to 1998.

• UPRP - Z.199892

2003–present

Designer:  A5

Typography:  Geometric 415

Launched:  March 7, 2003

Print variant

Inverted variant

English variant

Variant with "Telewizja" misspelled, used on testcards around 2010[1]

Icon

Icon, used on website from 2003 to 2008

Icon, used on website since 2019

Icon, used on testcards

Inverted variant used since 2024

In order to straighten up the corporate identity of Telewizja Polska, a new logo was adopted and implemented on all channels in 2002/2003. The new identity was created by A5.

2024–present (secondary)

SVG NEEDED

Designer:  Unknown Based on 2003 design by A5

Typography:  Geometric 415

Launched:  May 25, 2024 (reveal) August 28, 2024 (official)

Icon

Variant used on social media

Cropped variant

On May 25, 2024, TVP introduced new car liveries, revealing a new logo. It was officially unveiled on August 28, 2024 during TVP's programming conference for the autumn season alongside their new campaign and slogan Poznajmy się na nowo!, and introduced on TVP's social media two days later.

2022–2023 (secondary)

Designer:  Tengent Studio

Typography:  TVP (custom typeface)

Launched:  January 23, 2022 (soft-launch)

Inverted variant

Boxless variant

Grids variant (used on TVP Go)

In 2021, the TVP introduced a new text-only logo. The new logo began to be launched on a few channels, with the first being TVP Sport on June 11, 2021. TVP1 and TVP2 followed suit in September that year. The history of rebranding is too complicated, due to using the 2003 logo in new-created TV channels.

• November 18, 2021 — launched English-language news channel TVP World with old logo.
• December 14, 2021 — a leaked rebranding of the corporate logo.
• December 24, 2021 — presented a new graphic package of TVP Polonia with keeping the current logo.
• December 25, 2021 — leaked updated logo of TVP ABC with TVP text-only logo.
• January 15, 2022 — registered on Polish trademark office logo of TVP Go with redesigned grids logo.
• January 23, 2022 — officially presented a new logo of TVP in cross-promotion Do zobaczenia w TVP.
• February 15, 2022 — launched the second kids' TV channel TVP ABC 2 for TVP Go with a text-only logo.
• September 15, 2022 — presented a new graphic package of TVP3 with a current modified logo.
• October 3, 2022 — launched science TV channel TVP Nauka with 2003 logo.
• November 14, 2022 — created the foundation Fundacja TVP with text-only logo.
• December 20, 2022 — launched youth channel Alfa TVP for the TVP Go with gridless 2003 logo.