The original purple pebble logo was introduced in 2011. TeliaSonera subsidiaries started using this logo and a modified Helvetica font, but local brand names were not changed. The pebble logo had been introduced by Kcell and Geocell since 2009 and Ncell, Tcell, Moldcell and Azercell in 2010.
TeliaSonera became Telia Company in 2016. Local brands in Nordic and Baltic countries were gradually replaced with the Telia brand in 2016–17. The simplified purple pebble was designed by Wolff Olins. This coincided with Telia Company gradually exiting several Eurasian markets, which used brands ending with cell, therefore confining itself to the Nordics and Baltics.
| Telecommunication operations:|
C More Entertainment (Sweden and Finland):
Former operations: (Percentages indicate stakes held before divestment.)