Telstra Corporation was created on 1 July 1975 as Telecom Australia. The original Telecom Australia logo was designed by Pieter Huveneers.
1986–1993[]
1993–1995[]
Designer:
FHA Image Design
Typography:
Helvetica Neue Black Italic
Launched:
Unknown
In April 1993, Telecom Australia underwent a rebrand. FHA Image Design was commissioned to produce a new brand image as part of the rebrand to unify the various Telecom Australia sub-brands that would face competition from the deregulated market. This new branding would also help to ease the transition from Telecom Australia to Telstra in the domestic market.
Telstra[]
1995–2006[]
1995–1999[]
On 1 July 1995, Telecom Australia was renamed Telstra Corporation, in the Australian market. This logo is still seen on most payphones.
1999–2006[]
Designer:
Principals
Typography:
Unknown
Launched:
1999
In 1999, the logo was modified when the 1995 logo is surrounded by a blue box.
2006–present[]
2006–2011[]
In 2006, Telstra slightly modified the 1995 logo with the box being removed and the T now has a vertical line. This logo is still seen on some payphones, as well as exchange buildings.
2011–2023[]
In September 2011, Telstra unveiled a new visual identity which saw its icon adopt 6 interchangeable colour variants of the stylised satellite dish icon.
