1975-1995
1993-1995
1995-2006
In 1995 Telecom Australia changes its name to Telstra.
1999-2006
2006-present
2011-present
In September 2011, Telstra unveiled its new brand positioning which sees it its blue and orange logo move to multiple colours, along with a promise from the brand to speak to consumers in everyday language. The logo does not ditch all aspects of the original Telstra logo first registered by the company more than 18 years ago, based on a stylised antenna dish.
September 2011-January 2014
Telstra Refreshes its Logo and Positioning
January 2014-present
Telstra Group
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Telstra | Belong | BigPond | Trading Post | Foxtel (35%)1
BPM | Bigpond News | Bigpond News | Bigpond Movies | Bigpond Travel T-hub | T-Box 1Joint venture with News Corp Australia. |