Tesco

Contents
1960s–1970	1970–1995	1987–1995	1995–present

1932–1949

1949–1960s

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1960s–1970

1970–1995

The familiar red Tesco logo was introduced in 1970. Although it was no longer the official logo from 1987, stores and most shopping bags still featured this logo from then on until the 1995 rebrand.

1981–1987

The logo was adapted in 1981, for the 'Todays Tesco' campaign. It was dropped in 1987.

1987–1995

In 1987, Tesco adopted a new logo, with a thinner typeface. It was used in tandem with the 1970 logo until 1995.

A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012 (see 'other logos' below).

1995–present

Tesco's current look was introduced on December 13, 1995.^[1]

Slogan

1992–2003

2003–Present

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Other Logos

In 1982, Tesco launched a campaign advertising its lowered prices. It was called 'Checkout 82'.

'Checkout 83' followed in 1983.

The Big Price Drop started in 2011 and was a focus by Tesco to cut the cost of everyday items.

A retro style logo used by Tesco during the Queen Elizabeth II Diamond Jubilee advertising campaign, based on the 1987 logo.

During the 2012 Christmas period a green party hat was added to the logo.

Tesco re-introduced the 2012 Christmas logo for 2013, but with a slight change of colour to the dashes from blue to red.

The Tesco Price Promise, introduced in 2013 match prices on branded and own-brand items with other major UK supermarkets. It was discontinued in 2018.

Tesco's 100th anniversary logo used in 2018.

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Gallery

Rickmansworth store in 1936

A small 1940s store

1960s style supermarket

Smaller store from 1960s

Large 1970s superstore

Close-up of the 1970s logo

Aberdeen Extra store in 2005

A re-created 1960s style store from 2010

Tesco Metro store in Bristol using the 1987 logo. Pictured in 2017

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1. ↑ http://www.marketingmagazine.co.uk/article/58019/below-the-line-tesco-checks-its-corporate-branding

External links

• Tesco
• Tesco PLC

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