Tesco

This page only shows primary logo variants. For other related logos and images, see: Other

1932–1961	1961–1968	1968–1981	1981-1984	1984-1985
1985-1988	1988-1989	1989–1995	1995–2022	2016–present

1932–1961

SVG NEEDED

The first Tesco store opened in 1932.

1961-1968

SVG NEEDED

1968–1981

The familiar red Tesco logo was introduced in 1970. In some cases, some Tesco branded items featured this logo from 1981 on until the 1995 rebrand.

1981-1984

SVG NEEDED

1984-1985

SVG NEEDED

1985-1988

SVG NEEDED

A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012, see Tesco/Other.

1988-1989

SVG NEEDED

1989–1995

Designer:  Unknown

Typography:  Clarendon

Launched:  May 24, 1989

1995–present

1995–2022

Designer:  Alan Meeks Cameron Design Group

Typography:  Custom

Launched:  October 1, 1995

2016–present

Designer:  Wolff Olins Colophon Foundry

Typography:  Custom

Launched:  2016

Between 2015 and 2016, Colophon Foundry and Wolff Olins re-examined Tesco's logo by balancing and stabilizing both centrifugal characters (S, O), and addressing several quiet weight inconsistencies so as to harmonize the all-capitals setting. Despite this logo first appearing in 2016, it did not replace the former on the chain’s website until November 2022.

References

◄ Kmart Czechoslovakia

Tesco