Tesco

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1932–1949	196?–1970	1970–1995	1987–1995	1995–present

1932–1949

Despite its founding in 1919, Tesco didn’t have an official logo until 1932.

1949–196?

LOGO MISSING

196?–1970

1970–1995

The familiar red Tesco logo was introduced in 1970. Although it was no longer the official logo from 1987, stores and most shopping bags still featured this logo from then on until the 1995 rebrand.

1981–1987

The logo was adopted in 1981 for the 'Todays Tesco' campaign. It was dropped in 1987.

1987–1995

In 1987, Tesco adopted a new logo, with a thinner typeface. It was used in tandem with the 1970 logo until 1995.

A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012 (see Tesco/Other).

1995–present

In 1995, Tesco launched a new logo with the addition of stripe reflections underneath and a new typeface replacing the familiar 'typewriter' font that had been used since 1970.