This page only shows primary logo variants. For other related logos and images, see:
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| 1931–1961 | 1961–1968 | 1968–1995 | 1981-1984 | 1984-1985 |
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| 1985-1988 | 1988-1989 | 1989–1995 | 1995–2022 | 2016–present |
1931–1961[]
The first Tesco store opened in September 1931.
1961-1968[]
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SVG NEEDED |
1968–1995[]
The familiar red Tesco logo was introduced in 1968. In some cases, some Tesco branded items featured this logo from 1981 on until the 1995 rebrand.
1981-1984[]
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SVG NEEDED |
1984-1985[]
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SVG NEEDED |
1985-1988[]
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SVG NEEDED |
A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012, see Tesco/Other.
1988-1989[]
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SVG NEEDED |
1989–1995[]
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1995–present[]
1995–2022[]
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2016–present[]
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Between 2015 and 2016, Colophon Foundry and Wolff Olins re-examined Tesco's logo by balancing and stabilising both centrifugal characters (S, O), and addressing several quiet weight inconsistencies so as to harmonise the all-capitals setting.[1] Despite this logo first appearing in 2016, it did not replace the former on the chain’s website until November 2022.
References[]
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Tesco |
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