Tesco Value was launched in 1993 as the brand for lower tier Tesco products.
A new Tesco Market Value brand was launched to be used on fruit and vegetables. All other products continued to use the standard Tesco Value name.
Tesco Everyday Value
In 2012, both Tesco Value and Tesco Market Value were rebranded as Tesco Everyday Value. The colours of the logo vary depending on the product. Since 2016, the Everyday Value brand has been slowly replaced with new Tesco owned brands; Creamfields, Eastman's Deli Foods, Hearty Food Co., H.W. Nevill's, Ms Molly's, Stockwell & Co., and The Grower's Harvest.